4 courses with the subject MBC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MBC 6600Design Thinking on the Opportunity Frontier3
This course focuses on the use of design thinking to identify, develop, and refine new product and service opportunities in the context of business creation. Students will learn how to observe customers, uncover unmet needs and pain points, and translate those insights into promising venture ideas. The course examines best practices in product and service innovation, including customer discovery, problem framing, ideation, concept development, prototyping, and iterative testing. Students will explore how entrepreneurs use these approaches to reduce uncertainty, improve the fit between customer needs and proposed solutions, and guide the early development of new ventures. Throughout the course, emphasis is placed on experimentation, learning through feedback, and moving from insight to actionable business concepts. Credits 3
This course focuses on helping students clarify and strengthen the new venture or growth opportunity they will advance through the Value Lab sequence. Students examine the desirability of their proposed product, service, or business concept through activities such as customer discovery, customer testing, prototyping, feedback collection, competitive analysis and market sizing. The course emphasizes identifying unmet needs, refining the value proposition, and testing key assumptions about the market and the proposed solution. Students will work with faculty, peers, and mentors to evaluate early evidence, sharpen the direction of their venture, and define the venture-appropriate final deliverable they will continue to build across the remaining Value Lab courses. Credits 3 171
This course focuses on refining a promising venture concept into a more feasible and viable business opportunity. Building on earlier customer and market learning, students examine the operational, functional, and early-stage financial elements required to strengthen their proposed venture or growth plan. The course emphasizes business model refinement, capability development, implementation planning, and the analysis of risks, assumptions, and resource requirements. Students will work to improve the fit between the opportunity and the venture’s operating and financial logic while continuing to develop the venture- appropriate final deliverable established in the Develop course. The goal is to help students move from a desirable idea to a more executable and sustainable venture proposal. Credits 3
MBC 6603Launch Plan-Pitch, Defend, Modify & Deploy3
This course focuses on helping students develop, refine, and present a polished, stakeholder-ready venture proposal. Depending on the stage and needs of the venture, this may take the form of an investor pitch deck, launch plan, growth proposal, funding request, or other venture-appropriate business plan deliverable. The course emphasizes the integration of prior customer, market, operational, and financial work into a coherent and persuasive final proposal tailored to audiences such as investors, lenders, prospective hires, partners, or board members. Students will strengthen the substance, structure, and communication of their proposal through feedback, revision, and practice, with the goal of completing a final deliverable that can support the launch, growth, or advancement of their venture. Credits 3 Babson College Graduate Catalog 2026-2027
