7 courses with the subject SM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course provides a comprehensive coverage of current key marketing topics, technology, trends, and distribution decisions. Marketing deals with the relationships and communication among people. Students will be involved with marketing strate- gy, research, and planning to meet customer needs.
This course explores the various techniques used in selling, stressing the importance of building relationships and quality partnerships, and using role playing simulations to acquaint the student with real life selling situations.
This course focuses on the sales and marketing efforts of whole- sale and retail operations. Students will research and prepare a marketing plan and conduct promotional campaigns using various media and merchandising techniques.
This course deals with product promotion in a global marketplace and how advertising is structured to reach the target audience to achieve the desired merchandising results. Students will explore the outside agencies to achieve maximum utilization of dollars invested in the promotion budget.
This course defines Customer Relations Management (CRM), and explains the differences between CRM and business intelligence, and why they are symbiotic. Students learn about the importance of human contact and the failure in attempts to eliminate humans in business. The course stresses the importance of customer rela- tionship planning while re-engineering the work process.
This course is an application of information students have acquired in all coursework in this program. Students will study how marketers must look beyond the traditional media to create and implement an Integrated Marketing Communications (IMC) strategy. Student teams will research, write, and present information on a selected or assigned company. Prerequisite: any Sales & Marketing (SM) course
This course provides a thorough treatment of emerging markets, new technologies, and hot marketing trends. All concepts and topics help students adapt to, and strategically plan for, changes in the marketing environment. This course stresses early cov- erage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills, and global and relationship marketing. Prerequisite: Business Management or Marketing www.a ca demycol le ge . e d u
Source: Academy College's catalog, linked per course · table learning_unit · CourseShelf publish 61
