4 courses with the subject ADV, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
ADV 2000Introduction to Advertising3
This course introduces Advertising majors and other interested students to the serious fun of advertising. Students work in creative teams as they would in an agency setting to concept a variety of advertising executions for products and services of all types. Guest speakers from the agency side, media side, and client side discuss the creative process and what’s worked for them.
This course explores the seamless integration of several media into a single campaign, Media covered may include video, print, radio, collateral, retail, packaging, events, and various digital platforms. Students learn how communications vehicles such as packaging, product design, retail, advertising, promotions, PR, and corporate communications can work together in a campaign over time to shape a new or emerging Brand. A real client will participate in person for a semester-long assignment. Guest speakers and mentors will showcase case histories of integrated brand management. Students will work in creative teams with their clients to develop, create, and execute an integrated campaign.
The marketing and advertising industry is grounded in the supremacy of ideas and is constantly adjusting to emerging communication platforms. This class examines those adjustments and emergence in depth to understand how effective ideas continue to come to life across digital and social media. We’ll explore and define how consumer, category, and platform insights matter. We’ll consider and develop strategic foundations that support ideas across multiple media. We’ll dive into the tools marketers and agencies use to power ideas today. Assignments throughout the semester will introduce students to exercises in developing content for existing and emerging digital platforms while exploring the relationship between
The goal of this course is to give students an overview of the retail landscape and the opportunities that exist for artists and designers in this fast-paced, growing field. Students study traditional and nontraditional media, external media (broadcast, print, direct, and out-of-home) and internal media (store and fixture design, point-of-sale, and product development), promotion and event marketing, guerilla tactics, and new media. Presentation skills are stressed. Students work in teams to conceptualize a retail campaign. CPW/ES 3242 Writing for the Voice This course explores the power of the spoken word. Students integrate the voice with visual communication utilized on social media platforms, the internet, TV, radio, and so forth, and attend recording studio sessions with professional voiceover talent. Students write various pieces for the voice and attain the skills necessary to develop any audio broadcast assignment from concept stage through final air-quality production without supervision.
