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Minneapolis College of Art and Design · Courses

ES

15 courses with the subject ES, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

ES 1601Human-Centered Service Design3

Service design is the practice of tying together human, digital, and physical interactions to create differentiated and unique environments for people participating in an experience. Such experiences can be art exhibitions, touristic and recreational activities, medical interventions, or human-technology interfaces of various kinds (AR/VR). At the core of this class is the science behind how people react to, enjoy, or reject certain experiences that require interactions with other human beings, technology, or nature. Delivering great experiences and services can be challenging, but design thinking can help you understand people's needs, look at inte HU/ES 3235 Innovation and Progress Creativity inspires innovative problem solving. This course explores the conditions of innovation and examines technological advances and the social and cultural conditions needed for innovations to be adopted. Students ideate innovations to solve problems large and small while considering social and environmental impacts. Students’ projects demonstrate the power of innovative thinking and its application to create change. SQR/ES 3025 Creative Analytics: Seeing Numbers We are surrounded by data. In nature, we can see inherent rhythms that can be appreciated numerically. We all use data literacy throughout our daily lives and to understand creative practice. This course uncovers the process of gathering and analyzing data from known sample sets such as websites, market research, government agencies, and more. Students will explore the theory of analytics, identify data sources, and practice the methods of visualizing data in various contexts, including applications in communications, marketing, and as applied in creative practice. This course fulfills a Liberal Arts - Scientific and Quantitative Reasoning or Libera

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing
ES 1701Persuasion and Marketing3

This course introduces the art and science of persuasion and its relationship to contemporary marketing practices. Students will learn the principles of persuasion, discuss the ethics of overt and subliminal persuasion techniques, and practice the applications of these principles and techniques in a client-based setting. Modern marketing and influencing rely on trust-building, transparency, reputation-building techniques, and the evocation of emotions as well as appeals to reason. Students will explore the creation of persuasive language and visuals in marketing campaigns and apply them in their work with clients.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
ES 1702Stage to Startup: Theatrical Techniques for the Perfect Pitch3

This course merges the artistry of theater with the demands of entrepreneurship to help students develop powerful presentation and persuasion skills. By exploring the history of theater as a form of entrepreneurial enterprise, students discover how acting principles-such as voice control, physical presence, and emotional engagement-can be leveraged in delivering high-impact pitches. Through hands-on exercises, improvisation, and peer feedback, participants learn to craft compelling stories, conquer stage fright, and captivate their audiences. The ultimate goal is to transform each student’s personal narrative into a pitch that resonates with clients

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
ES 1935Biological Systems3

The science of biology, its methods and its contexts provide insights into the commonalities of patterning in the natural and social worlds. Students will be introduced to organic systems and general systems theory, along with applications of these models in organizations and other social systems. Students learn concepts and approaches to scientific inquiry and taxonomy based on observation and through practical experience. SQR/ES 3025 Creative Analytics: Seeing Numbers We are surrounded by data. In nature, we can see inherent rhythms that can be appreciated numerically. We all use data literacy throughout our daily lives and to understand creative practice. This course uncovers the process of gathering and analyzing data from known sample sets such as websites, market research, government agencies, and more. Students will explore the theory of analytics, identify data sources, and practice the methods of visualizing data in various contexts, including applications in communications, marketing, and as applied in creative practice. This course fulfills a Liberal Arts - Scientific and Quantitative Reasoning or Liberal Arts elective requirement for BF

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
ES 2701AI for Creative Entrepreneurs3

No other technology has affected creativity, the arts, and business as rapidly as artificial intelligence (AI). Comprehension and fluency in Generative AI (GenAI) tools are fast becoming necessary for a diversity of entrepreneurs and content creators. This course introduces students to the verbal and visual GenAI landscape, including ChatGPT, Midjourney, Stable Diffusion, Runway, and other platforms, to build fluency while interrogating the promises and pitfalls of these technologies. We'll focus on critically understanding and leveraging these tools within the context of building a creative business and/or guiding an artistic journey. This course a

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
ES 3001Self-Employment and Creating a Business3

The ideation and creation of new enterprises, whether to satisfy a need or solve a problem, is a fundamentally bold, often risky act, and this class seeks to address the creation of arts-based businesses from both a self-development and interdisciplinary perspective. This course explores the meaning, value, and valuation of the products, services, or experiences we make for others as solo artists and designers or in collaboration. It covers the crafting of a business concept and the writing of a business plan based on self-employment. It introduces students to the risks, demands, utility, and aesthetics of new business ideas and the implementation o ES/SQR 3002 Finance for Self-Employment and Running a Business Being a self-employed artist and running a creative business requires proficiency in several areas of financial literacy, such as the time value of money, compound interest, managing debt, and financial planning. This course addresses how students can position themselves as artists and designers who create value for others and how they participate in the art market. It teaches students about the day-to-day operations of being self-employed. It introduces them to the broad responsibilities of running a small business, from the valuation of their work to bookkeeping and other routine activities. It helps them practice various quantitative skills, from CPW/ES 3370 Funding Creative Ventures: Writing Grants and Project Proposals Funding creative ventures requires developing proposals that are clearly, concisely, and persuasively written. This course covers the essential skills needed for effective proposal writing in creative and commercial settings. Students concept, write, and revise project proposals using grant templates, crowdfunding platforms, and proposal documents as references. Through case studies, students examine various funding channels, then develop project proposals with matching budget projections that are delivered through writing and presentations.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing Sophomore standing. ES 3001 is recommended but not required. ES 3001 and 3002 can be taken simultaneously. Writing and Inquiry or permission of faculty
ES 3354Futures for Society and Individuals3

This course explores the scientific, technological, and social forces that shape society, life, and work.Thinking in systems, students research the existing state of specific topics to develop forecasts for society’s future. The first half of the semester focuses on society while the second half explores framing the individual student’s goals and aspirations. CPW/ES 3370 Funding Creative Ventures: Writing Grants and Project Proposals Funding creative ventures requires developing proposals that are clearly, concisely, and persuasively written. This course covers the essential skills needed for effective proposal writing in creative and commercial settings. Students concept, write, and revise project proposals using grant templates, crowdfunding platforms, and proposal documents as references. Through case studies, students examine various funding channels, then develop project proposals with matching budget projections that are delivered through writing and presentations. SO/ES 3853 Economics for Artists and Designers This course combines basic economic principles with tools from the discipline of urban and regional economics. It focuses on ways in which artists and designers contribute to the prosperity of their city, and shows how their work can contribute to the economic success of potential employers, customers, or clients.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing Writing and Inquiry or permission of faculty
ES 3430Human Factors3

Human behavior is at the center of all art, design, and business. This interdisciplinary course combines physical, psychological, social, and cultural aspects of the human animal. Students in this course apply this information to find new ways of expression in their personal work. Throughout the second half of the semester, students test this new knowledge by collaborating with clients on real projects, ranging from product design, to communications, to community and environmental wellness.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing
ES 3701Creating Valued Workplaces3

This course introduces the creation and maintenance of valued workplace environments that promote employee and group health and wellbeing through an equity lens. Students explore the science of mind-body medicine and resiliency, and identify the role of employment and employer conditions on individual and societal health. Drawing on examples from start-ups, established businesses, corporations, and nonprofit organizations, students examine new models of organizational management and their impact on employee health and engagement. Students learn how to address implicit bias and discriminatory practices and their negative impact on workplace health. Case studies and client work focus on the establishment of rules and standards for ethical behaviors in the workplace and explore how people should be treated in the office and how different situations should be handled.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing
ES 3825Client Studio3

In the professional world, projects are successfully completed through the efforts of teams by effective leadership, collaboration, planning, innovation, structure, and flexibility. In this course, students experience the processes and approaches that are used while working with a team on real-world client projects such as websites, multimedia presentations, and environmental design. Coaches serve as mentors to guide teams in the project’s process throughout the semester. This course is open to second-year BSc students and BFA students with junior or senior standing. This course must be taken concurrently with BS 3850 Project Tracking.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
ES 3850Project Management3

This course is a study of modern management techniques and systems needed to execute a project from start to finish, to achieve predetermined objectives of scope, quality, time and budgetary cost, to the equal satisfaction of those involved. Relevant speakers, technical readings/discussions, and practical work on concurrent projects underway elsewhere in the curriculum prepare students for responsible and successful project planning and navigation in their careers.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Must be taken concurrently with Client Studio.
ES 3857Aesthetics of Sustainability3

Paired with the goals of sustainable development, our creative powers can help “meet the needs of the present without compromising the ability of future generations to meet their own needs.” This course covers a brief history of sustainability through the lens of creativity and visual aesthetics. Students will examine existing sustainability frameworks that seek to balance the social, environmental, and economic goals of the world we live in. The course also looks at current events and terminology related to climate science, social equity, and the circular economy. Students work individually and in teams, using collaborative processes to find sustainable solutions for individuals, citizens, and consumers. FAS/SC 3020 Installation This class explores space and site as a means of aesthetic communication. Object-based installations, interventionist strategies, and designed or created environments are examined. Topics include systems approach, audience, interactive and experiential work, and documentation as art. All media are considered, including object, image, sound, and language. A variety of ideation techniques are introduced, including traditional maquettes and photo-collage site proposals.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Foundation: 3D
ES 4501Designing for Sustainable Futures3

Futurism, as an artistic and scientific movement, broadly speculates about the future. Futurism became popular in the early 20th century and was appropriated by architects, designers, painters, and other people associated with the avant-garde movement. Eventually, futurism extended to other areas of social and scientific inquiry and was later adopted by consulting companies and others that mainly deal with the prediction of conflicts and their consequences. Today's futurism is represented by groups of people who study and attempt to predict global aesthetic and technological trends. The formal study of the future includes foresight, strategy, and pe

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Sophomore standing
ES 4601Infographics: Visualizing Data3

Data permeates our everyday lives, whether we see it or not. This course will help you understand the data in our lives and how to communicate it visually in engaging ways. It covers techniques of designing data visualization and infographics to creatively put data into context. Students develop visual literacy and explore the history, theory, and methods for graphical information presentations. Experience in Adobe Illustrator is helpful.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
Foundation: Media 1; ES/SQR 3602 Creative Analytics: Seeing Numbers (can be taken concurrently)
ES 5001Senior Project: Creative Entrepreneurship3

Creative entrepreneurship can be a solo or team effort, and this course is designed as a capstone experience to allow students to showcase their entrepreneurial skill set, either as solopreneurs or with a team project. Students will conduct targeted research and work on an entrepreneurial project or business concept from start to finish during a semester-long experiential learning setting guided by an instructor. They will present the findings of their work to a public audience. This course can be taken as a standalone or concurrently with ES 4701. Prerequisite: BS or BFA junior or senior status or approval of instructor.

Subject
ES
Credits (min)
3
Credits (max)
3
Credit unit
credits
Type
course
Edition
2026
Source
www.mcad.edu
Prerequisite
BS or BFA junior or senior status; or approval of instructor

Source: Minneapolis College of Art and Design's catalog, linked per course · table learning_unit · CourseShelf publish 61