MKT 305Strategic Marketing3
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- www.oakhills.edu
Oak Hills Christian College · Courses
MKT
4 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 3103-L Digital Marketing
This course examines theories and concepts underlying the use of information and communication technology, while challenging students to critique and utilize digital tools and social media. The identification of critical success factors and best practices are central to the course, as are methods for analyzing marketing effectiveness. The theories and realities of digital marketing in both business-to-consumer (B2C) and business-to- business (B2B) markets are discussed. Particular interest will be paid to how to execute digital marketing in today’s world from a Biblical stance.
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- www.oakhills.edu
MKT 3153-L Consumer Behavior
This course examines the psychology of consumer behavior that underlies consumer purchases. Consumer behavior is based upon concepts and theories from the behavioral sciences including psychology and sociology; students will analyze these concepts while developing marketing strategies. The Bible will be studied for ideas on the Christian point of view of behavioristic and psychographic reasons for certain behavior. Students will capture and analyze data to better understand and utilize behavioral research. The course uses a mix of large cases, mini-cases, and lectures to advance these concepts.
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- www.oakhills.edu
MKT 4053-L Marketing Research
Marketing research supports and validates the marketing strategy of a company. Product, price, place and promotions are all considered along with the appropriate demographic, geographic, psychographic and behavioristic segmentation. Students will take Biblical concepts learned in Consumer Behavior regarding the Christian point of view of behavioristic and psychographic reasons and further develop these in practicing marketing research. Students will learn and practice key concepts, techniques, and processes. Research design, qualitative vs quantitative data, and analysis are all covered in this course. ONLINE COURSE DESCRIPTIONS | 53
- Subject
- MKT
- Type
- course
- Edition
- 2026-2027
- Source
- www.oakhills.edu
Source: Oak Hills Christian College's catalog, linked per course · table learning_unit · CourseShelf publish 61