6 courses with the subject APM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
APM 2000Introduction to Social Media3
Surveys the ever-changing and dynamic world of social media, with special attention to its role in modern culture, its potential for marketing and social activism, and its positive and negative effects on users. In the course, students will examine a wide array of social media platforms, uncovering larger trends that may come and go as new platforms emerge.
Introduces students to the techniques, social importance, and ethics of writing in various digital mediums. Students will practice how to write impactful, purpose-driven messages for a virtual audience, considering the quality of the content and how that content connects to an overarching digital media strategy. They will hone their abilities to write clear and concise prose within a dynamic, ever-changing environment.
Explores ethical issues in gathering, composing/producing, and disseminating media content. Students will examine professional and ethical standards, such as honesty and confidentiality, that guide decision-making, and cultivate a tolerance for disagreement. Students address real-world cases involving media practitioners who faced ethical dilemmas. The course covers topics related to mass media, like the erosion of honesty, privacy, and civility in the age of social media, big data, and xenophobia.
Introduces students to the shifting trends, ideas, and competing forces that will lay the foundation for the cultural battleground of the future. Designed to facilitate the recognition, understanding, utilization, and appreciation of the basic theories, approaches, topics, and issues within popular culture, and their critical connections to the various communication processes. The course covers the following concepts: popular culture, high/low culture, mass culture, cultural values, culture of dissatisfaction, resistance, and consumer culture.
This course will survey First Amendment issues involving freedom of speech and free press. It will also examine the laws pertaining to the communication industry with particular attention to issues of defamation, intellectual property, obscenity, political speech, and privacy.
Provides a workshop for drafting and revising a communication strategy for a defined purpose from plan proposal to refined media products for a designated audience. Students will provide feedback to peers and use feedback from both peers and instructor mentors. This course culminates the program of study.
