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Program checklist · B.S.

Advertising, Public Relations, and Marketing Communications

Ithaca College · Ithaca, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.S.
Credential class
ceterms:BachelorDegree
Total credits (published)
56
Catalog edition
2026-2027 Catalog
Checklist type
degree-program
Description
B.S. Learn more at the Department of Strategic Communication page
Identifiers
IPEDS UNITID
191968
CourseShelf checklist
CK_191968_efb10352
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Summary

2 items
  1. Major Core Requirements
    Not resolved to a course
    56
  2. Integrative Core Curriculum (ICC) Requirements and Other Electives 1
    Not resolved to a course
    64

Degree Requirements

21 items
  1. STCM 10300
    Introduction to Strategic Communication (LA)
    As published: “Introduction to Strategic Communication”
    4
  2. STCM 11100
    Presentation and Graphic Design (NLA)
    As published: “Presentation and Graphic Design”
    4
  3. STCM 23200
    Public Relations: Theory and Practice (LA)
    As published: “Public Relations: Theory and Practice”
    4
  4. STCM 24100
    Advertising, Promotion, and Brand Experiences (LA)
    As published: “Advertising, Promotion, and Brand Experiences”
    4
  5. STCM 30900
    Media Planning (NLA)
    As published: “Media Planning”
    4
  6. MKTG 31200
    (F,S,Y)
    As published: “Principles of Marketing”
    4
  7. STCM 28800
    Research and Statistics for Strategic Communication (LA)
    As published: “Research and Statistics for Strategic Communication”
    4
  8. ADVERTISING electives: choose 8 credits
    Not resolved to a course
    8
  9. STCM 21200
    Experience Design (NLA)
    As published: “Experience Design”
  10. STCM 21500
    Advanced Visual Communication (NLA)
    As published: “Advanced Visual Communication (Advanced Visual Communication)”
  11. STCM 33000
    Advertising Copywriting and Art Direction (NLA)
    As published: “Advertising Copywriting and Art Direction”
  12. STCM 43000
    Brand Design and Communication Lab (NLA)
    As published: “Brand Design and Communication Lab”
  13. TVR 31200
    Media Law (LA)
    As published: “Media Law 1”
    4
  14. PUBLIC RELATIONS electives: choose 8 credits
    Not resolved to a course
    8
  15. STCM 27700
    Social Impact Communications (NLA)
    As published: “Social Impact Communications (Social Impact Communications)”
  16. STCM 30000
    Crisis Communication (NLA)
    As published: “Crisis Communication”
  17. STCM 30100
    Social Media Strategy (NLA)
    As published: “Social Media Strategy”
  18. STCM 33200
    Writing for Public Relations (LA)
    As published: “Writing for Public Relations”
  19. STCM 36600
    Global, Intercultural, and Multicultural Public Relations (LA)
    As published: “Global, Intercultural, and Multicultural Public Relations”
  20. TVR 31200
    Media Law (LA)
    As published: “Media Law 1”
    4
  21. MARKETING electives: choose 8 credits
    Not resolved to a course
    8

Select any MKTG courses (excluding MKTG 31200 Principles of Marketing)

4 items
  1. Select one Advanced Lab course:
    Not resolved to a course
    4
  2. STCM 42000
    Integrated Marketing Communications Lab (LA)
    As published: “Integrated Marketing Communications Lab”
  3. STCM 44000
    Public Relations Lab (NLA)
    As published: “Public Relations Lab”
  4. STCM 44100
    Ad Lab (NLA)
    As published: “Ad Lab”
Source. Ithaca College, catalog 2026-2027 Catalog — https://catalog.ithaca.edu/undergrad/schools/park-school-communications/department-strategic-communication/advertising-public-relations-marketing-communication-major-bs/. Captured page pages/0140.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.