MKTG 31200(F,S,Y)4
- Subject
- MKTG
- Credits (min)
- 4
- Credits (max)
- 4
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
Ithaca College · Courses
MKTG
14 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 32300Consumer Behavior
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 32500Sales and Sales Promotion
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 38000International Marketing (NLA)
Focus on marketing management problems, techniques, and strategies necessary to incorporate the marketing concept into the world marketplace. A multidisciplinary approach creates a broad understanding of the subject matter. Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated. Readings include text plus journal and magazine articles. Prerequisites:
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 39700Selected Topics: Marketing (NLA)
Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites:
- Subject
- MKTG
- Type
- course
- Repeatable
- may be repeated for credit for different selected topics.
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 41100(S,Y)4
- Subject
- MKTG
- Credits (min)
- 4
- Credits (max)
- 4
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 41200Marketing Analytics II (NLA)2
Builds on material in Marketing Analytics I, exploring concepts in more depth. Focuses on impact of digital data acquisition and processing (big data), advanced monitoring tools, and advanced statistical techniques for correlation and clustering. Includes hands-on applications with appropriate statistical analysis and data visualization programs. Attributes: DSCI
- Subject
- MKTG
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
- Prerequisite
- MKTG 41100. (B,Y)
MKTG 44400Services Marketing (NLA)
This course will introduce students to the issues and problems unique to the marketing of services. Topics include relationship marketing, the seven P's of service delivery, complaint management and recovery, service guarantees, measures of customer satisfaction, managing the moment of truth, servicescapes, employee empowerment, blueprinting services, and managing overall service strategy. Prerequisite:
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 48600Senior Seminar in Marketing
- Subject
- MKTG
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 49100Digital Marketing1
MKTG xxxxx Marketing electives at the 300-level or above
- Subject
- MKTG
- Credits (min)
- 1
- Credits (max)
- 1
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 49700Selected Topics: Marketing (NLA)
Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. Prerequisites:
- Subject
- MKTG
- Type
- course
- Repeatable
- may be repeated for credit for different selected topics.
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 49701Brand Management (NLA)2
Exploration of brand management, including the product and branding decisions that must be made to build, measure, manage, and maintain brand equity. Prerequisite: MKTG 31200. (IRR)
- Subject
- MKTG
- Credits (min)
- 2
- Credits (max)
- 2
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 49800Internship with Academic Enhancement (NLA)1-8
Off-campus experience involving varied, nonroutine work projects designed to allow students to synthesize academic theory with real- world operations of an organization. Primary responsibility is on the student to develop a project proposal and then carry out its requirements in conjunction with a faculty sponsor. Internship credit falls under the business elective category in the degree requirements. A maximum of 8 credits may be earned in any combination of internship (ACCT/FINA/ INTB/MGMT/MKTG 49800) and BINT 39800. Pass/fail only. Permission of Dean required. (F, S, SUM, W)
- Subject
- MKTG
- Credits (min)
- 1
- Credits (max)
- 8
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
MKTG 49900Independent Study: Marketing (NLA)1-4
Allows students to work with faculty on an individual basis, focusing on a topic of interest to both the student and faculty. The content of the course, coverage, delivery format, and the method of determining grades will be mutually agreed upon and must be included in the course proposal submitted along with the independent study form for approval by the dean. Guidelines are available in the School of Business dean’s office. A variable amount of credit may be earned toward the degree.
- Subject
- MKTG
- Credits (min)
- 1
- Credits (max)
- 4
- Credit unit
- Credits
- Type
- course
- Edition
- 2026-2027
- Source
- catalog.ithaca.edu
- Prerequisite
- Completion of at least 6 credits in MKTG. (B,F,S,IRR,U,Y)
Source: Ithaca College's catalog, linked per course · table learning_unit · CourseShelf publish 61