EXCO

2026-2027 Catalog 627

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

An examination of the fundamental psychological and sociological principles and theories that inform the design of emerging media. Students will analyze various emerging media and apply the fundamental principles, theories, and media effects that persuade, teach, entertain, inspire, and inform. Required. Prerequisite: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

An exploration of story in myriad forms designed to provide students with both an understanding of the importance of story in all aspects of communications and a foundation in the principles of dramatic structure that they may apply to projects in their own field. Required. Prerequisite:

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Examines contemporary and emerging regulatory issues that impact communication and media industries and organizations around the globe. Introduces influential ethical theories and perspectives, explore changing societal demands and expectations of media creation and media use. Prerequisites: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Discussion and readings pertaining to current legal issues in selected fields such as intellectual property; contracts; negotiation; and managing the attorney relations. Preparation for managers to recognize and weight options with regard to legal issues they will encounter in business. Aspects of law are introduced through comprehensive reading and application to hypothetical problems. Required. Prerequisites:

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Data analysis applies to a world that goes beyond business decisions - information influences every aspect of our lives. An examination of the importance of quantitative and qualitative data analysis in the decision- making process across communication related industries. This course provides executives with the basis for understanding quantitative and qualitative data collection both in terms of how the data are collected, and also how the data can be analyzed to make well informed managerial decisions. A hands-on data analysis project is required. Required.

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Prerequisite

EXCO 50000. (IRR)

An examination of theoretical perspectives, decision making and the internal limitations and external influences on human consumptive activities. This course provides Executives with the basis for a consumer orientation that can be used when creating their final project in their respective fields. (1 cr.; Prerequisite: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

(NLA) Exploration of media economics with a focus on developing business plans for entrepreneurs and managers. Introduction to historic and digital communication models; database research emphasizing public records; basic finance and accounting principles; and exploring how new media ventures become realized. Students research a business plan and develop a revenue model for their media venture. Prerequisites:

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Explores the broad range of skills required by successful global leaders, beginning with introspection and moving to methods and concepts to support our external interactions. It starts with awareness of self, mindfulness and personal values. These factors influence our interactions with our teams. From there the course delves into cross- cultural competency and moves to the skills which need to be mastered to be an impactful global leader: creating a global vision, empowering people, embracing diversity, managing change & conflict, ethics & integrity and overcoming obstacles. Prerequisites: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. Two to Three credits each (up to Ten credits total).

Subject

EXCO

Credits (min)

2

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. each (up to 10 credits total). (IRR)

Subject

EXCO

Credits (min)

2

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. each (up to 10 credits total). (IRR)

Subject

EXCO

Credits (min)

2

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Intensive on-site investigation of a particular current topic, case study, or issue in the field. Examples of topics include mobile media technologies, immersive user experiences, emerging regulatory issues, and globalization of media content. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Elective. Two to Three credits each (up to Ten credits total). (IRR)

Subject

EXCO

Credits (min)

2

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

(NLA) Intensive on-site investigation of a particular topic, case study, or issue in the field. Examples of topics include executive leadership, design thinking, culture change, organization and in practice communication. Students will spend several days in study and dialogue with scholars and practitioners at a selected location. Ithaca College campus. Prerequisites:

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Development of an extensive proposal for a new media genre, platform, production or economic model, or program. The proposal must include a literature / business review, rationale, design statement, and business plan and will draw upon previous coursework. Open only to students who have completed at least 12 credits and who have gained approval of the program director. Required. Prerequisite: EXCO 50000 and completion of 12 credits taken from any combination of EXCO 60000, 60100, 60200, 60300, 60400, 60500, 60600, 60700, 60800, 60900, 61000, and 61101-61199. (IRR)

Subject

EXCO

Credits (min)

3

Credits (max)

3

Credit unit

Credits

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

The degree capstone, involving the development of a prototype for a new media genre, program, platform, production system, or economic model, based on an approved project proposal developed in R&D Project I. Students will deliver a persuasive presentation before a panel of faculty and students to outline the key innovative and practical aspects and to synthesize key theories and competencies learned in the previous required courses. Required. Prerequisite: EXCO 61200 and approval of the

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

The process of change and change management that focuses on the necessity of change in today's globally competitive environment. The type and manner of change taking place within organizations, and identifying the key challenges and opportunities associated with each kind of change. Required. Prerequisites: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

(NLA) Study the process of taking an idea and making it a reality requires a systematic methodology to examine options, understand the marketplace and create a product experience. One of the critical skills is how to take subjective concepts and convert them to objective measures to allow entrepreneurs to examine multiple options or approaches. This course will cover the Product Opportunity Gap (POG), the Social, Economic, and Technology (SET) aspects of a product or service, product performance, AND experience, brand strategies, new product planning & development, understanding user’s needs, wants and desires, and the product-service ecosystem. Required. Prerequisites: EXCO 50000. (IRR)

Subject

EXCO

Credits (min)

1

Credits (max)

1

Credit unit

Credit

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu

Subject

EXCO

Type

course

Edition

2026-2027

Source

catalog.ithaca.edu