65 courses with the subject AMG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
AMG 1010Introduction to the Performing Arts3
A survey course that overviews the historical context, creative forms, business structures, and social impact of contemporary theater, dance, and music industries. Students explore creative processes, production, and presentation models as well as audience development and community engagement through readings, discussion, experiential learning activities, and live event attendance.
AMG 1100Introduction to Art, Society, and the Creative Industries3
Examines the foundational theories, structures, and practices central to the arts and creative sectors through interdisciplinary and global approaches. Students engage with key historical developments and contemporary issues to explore the tensions between artists, audiences, communities, and organizational and environmental sustainability. Emphasis is placed on developing the communication, interpersonal, and leadership skills necessary for career pathways in arts management.
A student-centered course in which teams collaborate to explore the creative process by envisioning a nonprofit performing or visual arts organization, conceiving it from mission statement to the first body of work. As projects progress, students develop innovative and critical thinking skills while applying basic principles of arts management to sustain their ventures in today’s cultural environment. PREREQ: AMG1100
To do more than survive in a competitive economy, artists and their managers must learn business strategies for the financial side of their profession. Students are introduced to the basics of budgets, financial management, and accounting concepts that translate into usable information with practical significance for financial decision-making.
The ability to communicate effectively is frequently ranked by business leaders worldwide as the most important skill for achieving success. This course develops the written, presentation, and interpersonal skills needed to advance career and business objectives in arts management. Assignments build familiarity and practice in internal and external communication tools and tactics common for informing, engaging, and influencing diverse stakeholders. PREREQ: AMG1100
Communicating the power of the arts to enhance the lives of individuals and transform communities is central to the success of artists, arts managers, and arts educators. Students explore U.S. cultural policy, law, social values, and market forces affecting the arts and entertainment industry as they develop a theoretical framework and advocacy skills to support arts participation as a fundamental human right. PREREQ: AMG1100
Students build the skills one needs to be an entrepreneur in an increasingly competitive environment by assessing their personal management tactics, developing their communication styles and needs, learning how to personally organize for success, and building skills and strategies to maximize effectiveness. Human resources principles and laws, governance, effective negotiations, decision making, and managing change are also covered. PREREQ: AMG1100
In this service-learning course, students design, plan, implement, and manage a mentoring program in art education for middle or high school students. Activities include designing and developing a curriculum, creating and curating artwork, and managing and evaluating the program. Includes an eight-week residency at a local middle or high school, culminating with a public presentation of artwork created by the students.
Covers accounting principles, procedures, and internal controls; forecasting, balance-sheet analysis, and budgeting procedures; financial reporting for both nonprofit and commercial entities; and the development of pro forma budgets for start-up enterprises. PREREQ: AMG2200
Students explore communication, collaboration, creativity, and flexibility as the hallmarks of effective management practices, disrupting hidden assumptions and entrenched biases. Coursework critically examines organizational and leadership theory in intercultural perspective to reimagine ethical approaches that are inclusive, adaptive, and transformative. Students explore how to lead and manage enterprises across industries and global landscapes, using critical theories.
Provides an overview of the business models, structures, stakeholders, practices, and issues that shape today’s dynamic and complex music industry. Students engage in creative problem-solving activities and collaborative projects to develop entrepreneurial and managerial skills for non-profit and commercial music settings. Topics include live performance and touring, recording, publishing, licensing, artist management, and career development.
What a creative entrepreneur wants to achieve and how to achieve it are fundamental questions at the heart of strategic planning. This course covers a survey of the theory and practice of planning and evaluation, with topics including: the development of critical issues, goals, and strategies; outcomes research planning; protocol development; and strategic planning from individuals, companies, and cities.
AMG 3070Cross-Disciplinary Partnerships in the Arts3
The most successful arts-based enterprises require collaborations with public and private sectors in diverse fields, including healthcare, education, community development, and social justice. To find relevance in an increasingly competitive world that demands evidence and results, students learn how to structure projects that transcend the insular art world and strengthen the places where people live, work, and play.
Provides an overview of the principles and purpose and practices of public relations. The history of the field will be explored along with present day messaging, tools and tactics utilized by PR professionals and entrepreneurs supporting projects and events in film, music, fashion, beauty, and otherentertainment industries. Areas of focus will include crisis communications, branding, and buzz generating strategies.
An introduction to fund development for growing and sustaining businesses in the arts. Topics include prospect research, proposal development, special events, corporate sponsorship, capitalization, and internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and/or case studies give students an opportunity to apply concepts and techniques to real-world arts organizations. PREREQ: AMG1100 And (AMG2200 Or ECO2085 )
An introduction to fundamental legal and business concepts that affect artists and arts managers, with an emphasis on copyright protection and infringement. Students learn the basics of copyright and contract law, analyzing both contracts and case law relevant to the creative industries. Additional course topics include privacy, defamation, moral rights, and free speech protection. PREREQ: AMG1100 Or LEG1520
A practicum course in which students engage in negotiations involving artistic activities and creative enterprises. Focuses on legal and ethical questions, with an emphasis on collaborative endeavors. Students develop proficiency in reading and interpreting contracts, as well as basic contract drafting skills, exploring negotiation theory alongside practical considerations such as labor unions, employment law regulations, and intellectual property licensing. PREREQ: AMG1100
Students are introduced to StatueFest, a theatrical project inspired by discourse on monuments and the dearth of statues reflecting the lives of women. Exploring the notion “Who deserves a statue?” students research, write and produce monologues celebrating the contributions of statue-worthy women. Guest speakers include librarians, historians and artists from previous StatueFest productions. The course culminates with a public performance. PREREQ: WRI1110
Through hands-on experience, students explore roles and responsibilities related to Front of House (FOH) management for performing arts venues. Designed to prepare students to work FOH positions in the Conservatories, PAC and other venues, the course introduces students to FOH strategies and duties before, during and after a performance. Focus is on ensuring the safety and well-being of every patron.
Provides a global overview of the field of museum education and community-based learning. Museum education is examined in relation to its constituent learning communities, including K-12 classes, tourists, and life-long learners, among others. Topics include: the educational role of museums; participatory approaches to learning; teaching from objects; program creation, implementation, and assessment; and exhibition tour development and execution.
Provides students with an understanding of the occupations and career paths associated with managing creative artists, structures and processes in talent management, and strategies for developing and maintaining an artist/manager business relationship. Geared toward students with an interest in launching an agency or working within an existing firm, and toward individual artists with an interest in self-management. PREREQ: AMG1100 And AMG3170
Provides an overview of fundamental concepts and strategies necessary to build diverse audiences for a variety of arts experience. Topics include market research, audience segmentation, and application of the “4 P’s” of marketing strategy in an arts context. Students develop the knowledge and communication skills to conceive, develop and report a strategic plan to promote an arts event or business. PREREQ: AMG1100 Or COM1500
AMG 3555Idea to Start-Up: Strategic Entrepreneurship3
A survey of the theory and practice of planning and evaluation as they relate to social and creative entrepreneurship. Topics include lean start-up principles, minimum viable product, goals, strategies, and research and development for social enterprises. PREREQ: AMG1100
Social media is integral to effective business communication and marketing. Students develop and analyze social media strategies, content and campaigns while gaining a better understanding of how to build individual and organizational brands utilizing social platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and Snapchat. Other topics include influencer campaigns, budgeting, analytics, and split testing.
A course that guides students through synthesizing prior learning in preparation for their culminating capstone. Students integrate research methods, conduct library research, develop literature reviews, explore cross-disciplinary theoretical connections, draft a project proposal, and begin assembling components of their capstone project. PREREQ: LBS2017
Using a hands-on approach, this course explores digital marketing campaigns in the arts. Topics include Facebook, Twitter, blogging, microblogging, video and photo sharing, search engine optimization (SEO), mobile/location-based platforms, virtual realities, and social media integration, strategies, and tactics. Viral theories, trends, and case studies are also explored. PREREQ: AMG1100
Presents legal issues that have an impact on entity creation and maintenance in the arts and culture sectors. Issues include copyright and fair use, contracts, patents and trademarks, employment, ethics, and compliance. Students identify and express an understanding of legal issues in crucial areas of the law that affect arts management, arts professionals, and the arts generally.
It is critical for students in the arts to imagine new cultural landscapes and develop fresh ideas for revitalizing the impact of the arts in society. In this course, students explore and shape innovative, creative ideas; learn how to develop and mold them into feasible forms; and then build both linear and nonlinear business plans for their new projects and enterprises. PREREQ: AMG1100
AMG 4110Cross-Disciplinary Partnerships in the Arts3
The most successful arts-based enterprises require collaborations with public and private sectors in diverse fields, including healthcare, education, community development, and social justice. To find relevance in an increasingly competitive world that demands evidence and results, students learn how to structure projects that transcend the insular art world and strengthen the places where people live, work, and play. PREREQ: AMG1100
Examines nonprofit fundraising and capital formation for commercial entities, including the rapidly expanding world of crowdfunding and digital fundraising, with focus on relationship building and techniques for identifying sources of both earned and contributed revenue. Students learn accounting principles and financial reporting for both nonprofit and commercial entities and develop pro forma budgets for startup creative enterprises. PREREQ: AMG1100 And (AMG2200 Or ECO2085 Or AMG3030 )
Students explore the creative process by envisioning and developing a visual or performing arts project. Participants build innovative and critical thinking skills while applying basic principles and practices of arts management including fund development and marketing needed to connect and sustain their ventures in today’s challenging marketplace. The course culminates with a public presentation of individual and team projects.
Audiences are increasingly seeking creative experiences that are multi-disciplinary, thematically constructed, actively engaging and convenient. Students explore the curatorial process for the live performing arts across the non-profit and commercial sectors. Resources, internal and external factors and strategies that guide artistic planning are among topics examined and applied to a range of real-world scenarios and projects.
Audiences are an integral, but often overlooked community in the arts, heritage, and cultural sectors. Who are audiences? And what are their roles as participatory and receptive agents of arts and culture? Coursework includes theories and methods of audience research, including hands-on data collection and reporting. For the final, students design and conduct an evaluation for a cultural organization.
Understanding data analytics is essential to careers across arts and culture industries. This course demystifies how data is collected, analyzed, and translated into real-world outcomes. Through hands-on activities, students learn to manage and present quantitative and qualitative data for marketing, policy, and content purposes. Topics include coding, theme development, storytelling, data ethics, and best practices for reaching diverse audiences.
AMG 4420Exhibition Interpretation: Theories and Practice3
Exploring the exhibition within new museology, students are introduced to key concepts and practices in museum and exhibition interpretation. Coursework examines the history of exhibitions, what it means to be “exhibition literate,” and how interpretive meaning is inscribed onto museum objects or exhibition content. Students gain hands-on collaborative experience creating interpretation for an exhibition.
A culminating project-based requirement that builds on Capstone Proseminar and prior coursework. Students pursue their interests, incorporating library research, field-based inquiry, and/or an applied learning experience. Capstone projects can take various forms, but all must include long-form written content that involves research, analysis, and critical reflection assembled into an ePortfolio. PREREQ: AMG3880
Students learn and practice creative thinking, ideation, and business planning; and embark on an exploration of both commercial and nonprofit entity models, their governance/organizational structures, and funding mechanisms. Students explore and shape innovative creative ideas, learn how to develop and mold them into feasible forms, and build business plans for their new enterprises.
Students build the skills one needs to be an entrepreneur in an increasingly competitive environment by assessing their personal management tactics, developing their communication styles and needs, learning how to personally organize for success, and building skills and strategies to maximize effectiveness. Human resources principles and laws, governance, effective negotiations, decision making, and managing change are also covered.
AMG 5021The Power of Art: Activism and Creative Expression3
Explore the sociopolitical dimensions of the arts across diverse creative outlets. Students examine art in relation to the politics of power in society, and engage the activist dynamics of artistic expression with regards to persistent forms of inequality and oppression.
A study of fundraising and philanthropy for the nonprofit sector, which includes soliciting charitable donations from individuals and seeking grants, and capital formation for commercial entities, which includes issues of self-financing, bank loans, and investors. Focusing on relationship fundraising and research techniques for identifying prospects, this course also explores the rapidly expanding world of crowdfunding and digital fundraising.
A course that examines the meanings of belonging in relation to identity formation, group membership, social institutions, regional and national boundaries, sociocultural practices, and natural ecosystems. Topics include nationalism, kinship, race and ethnicity, economy and class, gender and sexuality, and the environment. Students explore the concept of a global commons and its role in forging a sense of global collective belonging.
Covers accounting principles, procedures, and internal controls; forecasting, balance-sheet analysis, and budgeting procedures; financial reporting for both nonprofit and commercial entities; and the development of pro forma budgets for start-up enterprises.
A series of highly successful entrepreneurs from all aspects of the arts, both commercial and nonprofit, and from a variety of art forms, are presented in an interview/interaction format. Students analyze case studies and then develop comparative papers and projects that assist them in shaping their own ideas in entity creation. PREREQ: AMG5005
An interdisciplinary exploration of heritage and its contested meanings amid heightened global conflict over the politics of representation. Coursework examines the social, political and nation-building processes implicated in heritage-making, and the role of cultural institutions in shaping heritage ideology. Who, we ask, controls heritage, and what ideologies are mobilized in the construction of national, ethnic, religious, and indigenous community identities?
Examine the histories and meanings of public art from interdisciplinary perspectives. How does artistic expression intersect with public planning to cultivate civic space and democratic participation? Coursework explores how artists, urban planners and architects of the built environment come together to inform the publics, engage in civics, and create public realms that reflect diverse communities of belonging.
AMG 5050Idea to Start-Up: Strategic Entrepreneurship3
A survey of the theory and practice of planning and evaluation as they relate to arts programs. Topics include the development of critical issues, goals, strategies, outcomes research planning, and protocol development.
Students explore communication, collaboration, creativity, and flexibility as the hallmarks of effective management practices, disrupting hidden assumptions and entrenched biases. Coursework critically examines organizational and leadership theory in intercultural perspective to reimagine ethical approaches that are inclusive, adaptive, and transformative. Students explore how to lead and manage enterprises across industries and global landscapes, using critical theories (feminist, race, que
Using a hands-on approach, this course explores digital marketing campaigns in the arts. Topics include Facebook, Twitter, blogging, microblogging, video and photo sharing, search engine optimization (SEO), mobile/location-based platforms, virtual realities, and social media integration, strategies, and tactics. Viral theories, trends, and case studies are also explored.
This course continues the work from Start-Up Capital Formation, but expounds on learning and experience from weekly guest lecturers with specialized funding and investment focuses. This course will build on the knowledge gained in the first year of the program and provide a more in-depth and real-world exposure to a range of commercial and non-commercial funders.
Presents legal issues that have an impact on entity creation and maintenance in the arts and culture sectors. Issues include copyright and fair use, contracts, patents and trademarks, employment, ethics, and compliance. Students identify and express an understanding of legal issues in crucial areas of the law that affect arts management, arts professionals, and the arts generally.
An introduction to fundamental legal and business concepts that affect artists and arts managers, with an emphasis on copyright protection and infringement. Students learn the basics of copyright and contract law, analyzing both contracts and case law relevant to the creative industries. Additional course topics include privacy, defamation, moral rights, and free speech protection.
A course that examines arts and cultural theory and its debates. Students are introduced to formative figures in the field and engage with key concepts, analytical categories, and related discourse. Bridging theory and practice, coursework explores the social, economic, and political forces that shape global arts and cultural organizations, with emphasis on leadership, governance, policy, education, and community engagement.
AMG 5110Cross-Disciplinary Partnerships in the Arts3
The most successful arts-based enterprises require collaborations with public and private sectors in diverse fields, including healthcare, education, community development, and social justice. To find relevance in an increasingly competitive world that demands evidence and results, students learn how to structure projects that transcend the insular art world and strengthen the places where people live, work, and play.
Examines nonprofit fundraising and capital formation for commercial entities, including the rapidly expanding world of crowdfunding and digital fundraising, with focus on relationship building and techniques for identifying sources of both earned and contributed revenue. Students learn accounting principles and financial reporting for both nonprofit and commercial entities and develop pro forma budgets for startup creative enterprises.
Students explore the creative process by envisioning and developing a visual or performing arts project. Participants build innovative and critical thinking skills while applying basic principles and practices of arts management including fund development and marketing needed to connect and sustain their ventures in today’s challenging marketplace. The course culminates with a public presentation of individual and team projects.
Examines copyright law in artistic practice from a global and multidisciplinary perspective. Students examine rules that govern the protection of creative work and explore the role law plays in mediating questions of authorship, attribution, and creative control. Coursework covers applications of copyright in music, visual art, performance, literature, video games, fashion, and social media. Students engage in legal analysis and artistic experimentation in parallel.
AMG 5150Master’s Capstone in Arts and Cultural Management3
Students build on, expand, and apply knowledge acquired throughout coursework to complete a culminating capstone. Projects may include completing original empirical research, launching an entrepreneurial project, producing a creative work, and/or designing a community-based program. Emphasis is placed on critical inquiry, methodological rigor, and articulating a meaningful contribution to the field.
Audiences are an integral, but often overlooked community in the arts, heritage, and cultural sectors. Who are audiences? And what are their roles as participatory and receptive agents of arts and culture? Coursework includes theories and methods of audience research, including hands-on data collection and reporting. For the final, students design and conduct an evaluation for a cultural organization.
Understanding data analytics is essential to careers across arts and culture industries. This course demystifies how data is collected, analyzed, and translated into real-world outcomes. Through hands-on activities, students learn to manage and present quantitative and qualitative data for marketing, policy, and content purposes. Topics include coding, theme development, storytelling, data ethics, and best practices for reaching diverse audiences.
A course that equips students with advanced research methods and strategic development tools for the arts and cultural sector. Emphasizing qualitative and quantitative methods, evaluation, audience research, fundraising strategies, and project design, students learn to generate actionable insights that inform programming, partnerships, and institutional growth within diverse cultural contexts. Students conduct research and gather data needed for their capstone projects.
AMG 5350Landmarks, Monuments and the Contested Past3
Debates over historical monuments, statues, and collective memory have become flashpoints across the United States and the world. How do we understand the contentious historical landscapes that configure these debates? How do we reconcile painful truths from the past, reclaim erased histories, and address questions of representation and belonging? Coursework explores how law, policy and collective identity inform such questions.
AMG 5420Exhibition Interpretation: Theories and Practice3
Exploring the exhibition within new museology, students are introduced to key concepts and practices in museum and exhibition interpretation. Coursework examines the history of exhibitions, what it means to be “exhibition literate,” and how interpretive meaning is inscribed onto museum objects or exhibition content. Students gain hands-on collaborative experience creating interpretation for an exhibition.
Provides a global overview of the field of museum education and community-based learning. Museum education is examined in relation to its constituent learning communities, including K-12 classes, tourists, and life-long learners, among others. Topics include: the educational role of museums; participatory approaches to learning; teaching from objects; program creation, implementation, and assessment; and exhibition tour development and execution.
Provides an overview of fundamental concepts and strategies necessary to build diverse audiences for a variety of arts experience. Topics include market research, audience segmentation, and application of the “4 P’s” of marketing strategy in an arts context. Students develop the knowledge and communication skills to conceive, develop and report a strategic plan to promote an arts event or business. PREREQ: AMG5005
