33 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 103Introduction to Business3
This course allows students to explore a variety of industries of interest to them. The structure of the organizations, competitive activity, consumer attitudes as well as the job functions needed to make each successful will be examined. Students will engage in group discussions regarding the importance of the industry to the consumer and the economy. Students will complete this introductory course with a broad knowledge that can be streamlined to a specific industry in courses that follow.
This course surveys the general nature of marketing concepts, process, organization, and buyer behavior. It also examines the basic decision areas of product, distribution, promotion, pricing and society’s interaction with the dynamics of marketing. The College of Westchester 101
Digital Media Electives (3) ………………………………………………………………………..9 Open Elective (1) ................................................................................................................ 3 General Education Elective (1) ........................................................................................... 3 Total Credits 48 48 CREDITS REQUIRED FOR GRADUATION This certificate is currently offered for Day Division students only. The College of Westchester 74
Provides the foundation for the contemporary theory and practices relating to the management of people through a behavioral approach. Major attention is devoted to the process of personnel procurement, development, and maintenance of human resources. This includes sound practices in selection, training, motivation and compensation of employees.
Total Major-Related Credits ........................................................................................... 30 Course No. General Education Credits
This course examines the historical aspects of the banking system and the important role of the Federal Reserve System. Through a study of the internal operations and regulations of banking institutions, the student will gain knowledge of the effects of banking on the economy. Topics to be discussed are the functions of savings banks, commercial banks, investment companies, credit agencies and foreign currency.
A practical approach to learning the basic phases of the sales process necessary to become a successful salesperson and employee: approach, demonstration, sales resistance, closing, selling through suggestion, product knowledge and analysis. The course relates the importance of communication to successful living and employment through development of poise, demeanor, style of dress, sales ethics, influencing people, behavior patterns, buying and motives.
This course provides a survey of the areas of personal financial matters. The course content guides each person towards receiving results in the following areas: financial planning; buying on credit; borrowing money; using bank services; selecting from various types of insurance coverages; home ownerships vs renting; obtaining investment information; investing in stocks and bonds; budgeting; retirement planning and estate planning.
BUS 261Front Office Operations & Reservations Systems3
Students will study various activities that are the responsibility of the front office. Focus will be on guestroom availability, reservation processing, guest registration, night audit, check-out procedures and the importance of technology and the Internet for optimum operation of the business. The impact this office has in conjunction with all other departments in the organization that are needed to operate a successful establishment are reviewed.
The importance of store image, color and composition, types of displays and fixtures to the consumer. Displays, graphics, lighting and the logic behind floor plans are critical components to a course which allows students to learn and apply their creativity to a store design of their own.
Methods and techniques utilized in planning, organizing, promoting, and delivering major events are explored. Students will first examine various aspects of the Business Venture of their choice covering issues ranging from setting objectives and goals to communication and ultimately management and delivery of the plan. They will complete a term project which will be designed to develop an event either for the college or an external function taking full responsibility for its overall development, communications, forecasting sales, setting up operations, selling tickets and delivering their event to the consumer. Customer service satisfaction and issues will be addressed.
The way you handle yourself in a business and social environment can reveal a lot about you, and your position within an organization. From meetings with the boss to meetings with clients and customers, knowing the right things to do and say can make a tremendous difference in helping you reach your goals. Students will understand: Why etiquette is important, proper manners for meeting and greeting others, basic office equipment etiquette, professional presence (what to wear and not to wear), the basics of how to act in both business and social situations, dealing with customers so that objectives are achieved, careers expand and sales grow. The College of Westchester 102
Total Major-Related Credits ........................................................................................... 30 Course No. General Education Credits
The Associate Degree Program Internship is designed to give students hands-on-experience in a business environment and to assist students transitioning from college to the workplace. Emphasis will be placed on developing positive workplace habits, attitudes, and behaviors, which will enable associate level students to apply the knowledge and skills learned in the classroom and to meet employer expectations upon graduation.
Prior approval by the Department Chairperson is required before registration.
BUS 305Marketing Management3
This course will introduce the student to the concepts and skills needed in planning, organizing, operating, and controlling a business firm’s total marketing program. Emphasis is placed on considerations necessary for sound marketing management decisions in product development, pricing, demand creation and channel activities of the firm. A global perspective will be introduced to provide an understanding of the effects and opportunities of an interconnected, international marketplace. Experiential exercises and case studies are employed to provide students with the opportunity to develop skills in the evaluation, diagnosis and formulation of marketing strategies and tactics.
This course examines the fundamental financial problems of business. The student becomes acquainted with financial organization and operation. Current and long-term requirements for capital and analysis of capital structure including planning and control, budgeting and forecasting are examined.
This course will familiarize the student with the problems encountered by the operating management of a business enterprise and the methods used to analyze and solve these problems. Topics include forecasting, productivity, quality management, inventory management, capacity planning, scheduling, production planning, and project management, and the introduction of basic problem solving and project management tools.
This course will provide the framework for understanding concepts and theories related to management across a variety of business sectors including for-profit, not-for-profit, and government-operated organizations. Students will learn how institutions are organized and governed, the role of various employee classes, and the management systems designed for their efficient and effective operation.
This course provides an in-depth understanding of the legal aspects of employment relations in the U.S. It traces the development of federal and state government regulation of the employment relationship and the evolution of employee rights in employment and labor law. The course is designed to help students understand employment laws and regulations in order to deal effectively with labor-related legal issues in the workplace.
Total Major-Related Credits ........................................................................................... 57 Course No. General Education Credits
This seminar course covers the strategic analysis of major newsworthy events affecting the national and global business environment. The goal of this course is to enable students to develop an awareness of how valuable being “in the know” about current events is integral to business performance and employee productivity. Student par-tici-pation includes the selection, strategic analysis, and discussion of a current major topic. Relevant and reputable business periodicals and journals will be examined. Students will conduct research and engage in discussion about important current issues that affect business.
Students will need to complete 6 electives in this program. If you are choosing a concentration from the list below, a total of 2 electives will be applied. A total of 18 elective credits will be needed to complete the program. Course No. Concentration Areas
In the Business Capstone Experience course, students will bring together their business knowledge and skills to create a comprehensive business plan, enabling them to integrate theory and practice while highlighting expertise in strategic planning, market analysis, financial modeling, and more. Through extensive research, critical thinking, and creative problem-solving, students will construct a compelling roadmap for launching and managing a successful business venture. This course will challenge students to think innovatively, make data-driven decisions, and present a well-rounded business plan.
This course provides an overview of the field of business analytics, focusing on the application of data-driven insights to inform business decisions. Students will learn foundational concepts, tools, and techniques for collecting, cleaning, analyzing, and interpreting data to extract valuable insights that drive organizational success. The course emphasizes practical skills and critical thinking through hands-on exercises, case studies, and real-world examples. Recommended: GEN305 or equivalent
Using project management methodology and various software tools, learners will create a detailed project charter and scope document, communication plan, risk management plan, schedule, and lessons learned based on a case study or actual project.
Total Major-Related Credits ........................................................................................... 60 Course No. General Education Credits
BUS 470APreparation Workshop for BBA Internship Non-Credit
THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY This course is a non-credit workshop which occurs in the term prior to the BBA Internship assignment. The purpose of this workshop is to complete the internship site selection process, which may entail a formal interview with the prospective site supervisor. Students must complete this workshop in order to enroll in the BUS470B - BBA Internship to a student’s enrollment in BUS470B. The College of Westchester 104
The Workshop course must be taken in the final five terms of a student’s degree program and must be completed prior
BUS 470BBBA Internship3
THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY This course is a continuation of BUS470A. The Internship is the capstone course for the BBA in Business Administration degree. Students will be placed in a workplace setting where they will have the opportunity to apply their skills and knowledge to typical tasks they may encounter in actual employment. They will be expected to report to their worksites as if they were employees and will be subject to supervision, coaching, performance feedback, and responsibility for assignments appropriate to their preparation and employee level. Work schedules will be combined with class meetings. These meetings will be jointly conducted by professors from Career Development Services and the General Education department. The purpose of these classes is to reflect upon Internship experiences and assignments, review and discuss journal entries, organize thoughts, ideas and materials for the internship paper, receive and offer support to fellow internship students, gain greater self-awareness of one’s preparation and readiness for work using the project management skill set.
BUS440 and BUS470A. The internship course must be taken in the final four terms of a student’s degree program.
BUS 480BBA Career Capstone3
Total Major-Related Credits ........................................................................................... 60 Course No. General Education Credits
