23 courses with the subject DMD, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DMD 101Visual Storytelling3
This course is an introduction to digital media concepts and includes discussions of digital media design and development. The course will review current and emerging trends in digital media technologies, career opportunities, and resources. Students will be exposed to a variety of different media applications used in the industry, while learning the value of telling a story through studying design and storytelling in both principle and practice. Various media will be used to render stories from concept to completion, including photography, illustration, computer graphics, storyboarding, and collage.
DMD 102Introduction to Digital and Social Media Marketing3
This course will provide students with a foundational understanding of key concepts, strategies, and techniques in the rapidly evolving landscape of digital marketing. By the end of the course, students will have developed the knowledge and skills necessary to design and execute effective digital marketing campaigns that drive engagement, build brand awareness, and achieve business objectives in today's digital age.
This course combines concepts and practical skills in the field of digital imaging. Building skills and understanding in the execution of typography, color theory, aesthetics, design thinking, and creative problem-solving best practices. Students will explore digital image formats, creation, storage, manipulation, color layout and the elements of design required for web pages, interface design, and printed media. Students will plan, execute and layout professional level projects using a full range of digital technology.
After Effects is the desktop standard for compositing and creating 2D/3D animation and stunning special effects for film, video, digital media and the Web. Students will create motion graphics in a timeline environment and blend together video, still imagery, audio, text, and time-based effects. Some of the topics to be discussed include digital compression, output formats, color correction and manipulation, title design, key framing, masks, layers and mattes.
This course concentrates on graphic design process, research, and concept development. Typography, layout, design quality, and construction for the commercial market will be covered. Topics include page layout, fundamentals of type, importing, creating graphics, fonts, color, styles, generating and placing text, and object linking and embedding.
This course will concentrate on both Dreamweaver and the hypertext markup language, HTML. Students will learn to incorporate images and format text in a desirable, aesthetic fashion. Students will also learn design concepts such as creating form elements, building lists and hot links, and using CSS (Cascading Style Sheets) for styling and layout. This course will stress the proper use of design techniques and tactics learned in prerequisite courses to formulate exciting, cohesive websites designed to be both user friendly and attractive. The College of Westchester 106
Students will use industry-standard software to create 2-dimensional vector animations for use on the web, broadcast and other digital media applications. The basic principles of animation and UI/UX design will be incorporated for application and use in the digital media fields.
This course is an introduction to the software engineering design process, which is to identify the problem, research the problem, develop possible solutions, select the best possible solution(s), code prototypes and/or models, test and evaluate, communicate the solutions, and redesign. Students will develop these basic skills through the use of a graphical programming language, allowing them to build a foundation and understanding of this process before moving on to the syntax and semantics of a particular high-level programming language in future courses.
DMD 201Social Media Platforms and Content Strategy3
This course offers students a comprehensive understanding of social media channels, exploring their development from inception to present-day giants and analyzing the historical context that has shaped their growth and societal impact. Students will delve into the evolution of social media platforms over time, equipping them with valuable insights to inform their strategies and perspectives in navigating the digital landscape. Additionally, the course covers essential skills and strategies for producing engaging and impactful content tailored for online platforms. Through hands-on exercises, students will learn to craft compelling content that resonates with audiences, drives engagement, and achieves marketing objectives in the dynamic landscape of social and digital media.
This course will explore the various facets of social media and its uses in the current digital landscape. Students will explore and analyze various social media tools and platforms and examine why and when each should be used. Students will apply various social techniques to real world cases to begin, or continue building, a social media portfolio. As a class, students will engage in discussions about the current social landscape and the place social media has in online communications, marketing and advertising, and personal branding. Students will acquire or expand upon the essential knowledge for a foundation in social media management, strategy and content creation.
HTML5 is the newest major revision of the HTML web language standard, offering flexibility, ease-of-coding, and powerful new features. This course covers using HTML (Hypertext Markup Language) and JavaScript to produce powerful interactive Web content. This course will also cover CSS3 (Cascading Style Sheets), which offers more sophisticated properties and elegant solutions for styling and animating elements. JavaScript is an essential language for some of the features of HTML5, and students will learn the basic use of JavaScript, jQuery and the new HTML5 JavaScript APIs.
This course will build on the skills learned through the prerequisite while covering some of the advanced features of Dreamweaver. Topics will focus on defining behaviors, editing graphics in Fireworks, creating templates, developing libraries, defining, and utilizing plug-ins and exploring the use of back-end databases.
This course will cover basic and intermediate concepts and practices of graphic design. The topics covered will include image and page composition, layout, text, and color theory. Projects will include ad design, corporate identity, newsletter/paper and magazine layout.
Typography is an essential aspect of all digital media fields including, but not limited to graphic design, animation, and game design. Students will explore typographic structures, terminology, and various methods for using type as a tool for visual communication. Grid-based design and the fundamentals of layout will be examined through hands-on projects. Students will plan, execute and layout professional level projects using a full range of both digital technology and traditional media.
Junior level standing and for non DM majors, or permission of Chair.
DMD 310Interface Design & Usability3
The course will cover user interface design principles, task and user analysis, interface design methods, user interface evaluation and usability testing. The course offers strategies to design which bridge the gap between functionality and usability and introduces students to some of the unique challenges of designing within the realm of a digital, interactive medium. The course examines ways in which the features and functions of a product get translated into something people find usable, useful, and desirable. The College of Westchester 107
Junior level standing and for non DM majors, or permission of Chair.
DMD 330Publishing for the Web3
Students will examine the production, design and theory of online magazines, documents, Wikis and blogging. Students will use tools, such as WordPress to develop an online magazine or blog of their own concept and philosophy. These sites will include research, advertising, copy and photographs all compiled by the students.
This course covers how to develop applications for mobile platforms. The course will enable students to conceptualize, design, build, and implement engaging mobile applications. Students will build on the skills that they have acquired from the prerequisite courses by using their knowledge of interactive design and development, as well as interface design and usability. Differences between mobile and desktop computing will be investigated, sample mobile apps will be dissected, and tool suites for the development of mobile software will be covered.
DMD 420Digital Marketing and Social Media Analytics3
This course will provide students with a detailed perspective and practical experience on digital marketing and social media analytics as used in the contemporary business setting. Topics covered include search engine optimization, search engine marketing, social network marketing, social network targeting, social media analytics, predictive analytics, user-generated content management and marketing, mobile advertising and commerce, CRM strategy along with the concepts of different earned versus paid media, predictive modeling for ad targeting and customer relationship management, measuring and managing product virality, viral product design, native advertising, and engaging the multichannel experience. Formally DMD/BUS420
Content Marketing Strategies is an advanced course designed for students who want to master the art of creating compelling content across various digital platforms. In this course, students will explore content marketing techniques, SEO optimization, and keyword research. Through hands-on projects and case studies, students will develop practical skills to enhance brand visibility, engage audiences, and drive conversions.
The Internship is a capstone course involving the culmination project in the Digital Media BS program. It will provide students an opportunity to demonstrate they have achieved the goals for learning established within the program. The Internship course integrates coursework, knowledge, skills, and practical learning to enable the student to demonstrate a broad mastery of learning across the curriculum for future employability and further career advancement. This internship is an opportunity for the student to gain valuable experience in a production and management environment that will enable the student to acquire a hands-on professional perspective in design, technology, networking, organization, and strategy.
BUS370. The Internship course must be taken in the final two semesters of a student’s degree program.
DMD 470APreparation Workshop for Digital Media BS Internship Non-Credit
THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY This course is a non-credit workshop which occurs in the term prior to the Digital Media Internship assignment. The purpose of this workshop is to complete the internship site selection process, which may entail a formal interview with the prospective site supervisor. Students must complete this workshop in order to enroll in the DMD470B - Internship to a student’s enrollment in DMD470B.
The Workshop course must be taken in the final five terms of a student’s degree program and must be completed prior
DMD 470BDigital Media BS Internship3
THIS COURSE IS FOR EVENING DIVISION STUDENTS ONLY This course is a continuation of DMD470A. The Internship is the capstone course for the BS in Interactive Digital Media and Marketing degree. Students will be placed in a workplace setting where they will have the opportunity to apply their skills and knowledge to typical tasks they may encounter in actual employment. They will be expected to report to their worksites as if they were employees and will be subject to supervision, coaching, performance feedback, and responsibility for assignments appropriate to their preparation and employee level. Work schedules will be combined with class meetings. These meetings will be jointly conducted by professors from Career Development Services and the General Education department. The purpose of these classes is to reflect upon Internship experiences and assignments, review and discuss journal entries, organize thoughts, ideas and materials for the internship paper, receive and offer support to fellow internship students, gain greater self-awareness of one’s preparation and readiness for work using the project management skill set.
BUS370 and DMD470A. The Internship course must be taken in the final four terms of a student’s degree program.
DMD 480Senior Project Capstone3
This course brings together many of the theories and applications introduced throughout the Bachelor’s in Digital Media degree program. The course affords students the opportunity to apply all of the acquired knowledge and skills necessary for them to perform effectively in the entrepreneurial and strategic aspects of digital media design and production. Students will prepare themselves to assume challenging roles in which design strategy and tactics can be used as tools for strategic change. The College of Westchester 108
