25 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
BUS 161Business Mathematics4
A study of mathematics for business, including ratios, proportions, percentages, simple and compound interest, annuities, loans, mathematical operations, and applications in basic algebra. Students will develop and apply their knowledge of Microsoft Excel to perform calculations.
MATH 095 or satisfactory placement test score; Business majors and Accounting minors only Credits: 4 hours
BUS 220Foundations of Marketing Theory4
A study of the process of planning and executing the conception, pricing, and distribution of ideas, goods, services, organizations and events to create and maintain relationships that will satisfy individual and organizational objectives. Emphasis is placed on the marketing mix elements (product, price, distribution, and promotion) and their interrelated role in satisfying final and organizational consumers. Students will complete a variety of collaborative classroom exercises requiring them to use problem solving skills as well as verbal and written communication skills.
This course provides an introductory exploration of management principles tailored to the changing business environment. It emphasizes the enhancement of communication skills, problem-solving abilities, and professionalism, enabling students to gain a deeper understanding of their own management styles. Key topics include navigating ethical dilemmas, comprehending business strategy, and honing problem-solving skills for effective management solutions. Additionally, students will develop communication skills by crafting a research paper on a designated management topic.
A study of the legal and ethical environment in which businesses operate. Topics include contracts, torts, agency and business associations, applications of ethical principles, government regulation of businesses, leases, and labor and employment law.
A course that allows students to study in an area of business that is not normally available in the curriculum. Topics of special interest will be offered when there is sufficient interest or need. As course topics change, a student may repeat the course for credit. Some topics have specified prerequisites.
An introductory course dealing with the principles and practices of financial management within a business firm. Topics covered include time value of money, financial statement analysis, capital structure, capital budgeting, working capital requirements, acquisition of funds, and an overview of financial markets. Students will apply Excel knowledge to perform financial calculations.
Grades of C or better in ACCT 203 , BUS 261 , and ECON 252 ; Junior standing; Business major or minor Credits: 4 hours
BUS 302Organizational Theory and Behavior4
An analysis of the elements of organizational behavior. Topics include effective communication, managing conflict, motivation, morale, dynamics of change, leadership, stress, ethics, etiquette, and understanding management. Students will create and present a research project based on a course topic.
A study of the principles and techniques surrounding advertising and sales promotion activities in business. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications program of an organization. Students will complete a variety of application exercises requiring them to use problem solving skills as well as verbal and written communication skills.
A study of the fundamental principles of selling, including consultative selling, strategic selling, partnering, value-added selling, and sales force automation. Other topics include career opportunities, ethics, prospecting, presentation strategies, and communication styles and skills. Students will complete a role-play/simulation for personal selling providing them an opportunity to apply the principles that serve as the foundation for personal selling. The role plays will require students to collaborate, communicate, and problem solve.
A course to develop skills in the techniques of business communications. Emphasis is on the basic principles and procedures of creating and analyzing professional reports and letters. Students will create a final research project along with an oral presentation to demonstrate proficiency in oral and written communications. Upon completion of the course, students will create a properly formatted APA research paper, they will deliver engaging and informative presentations, and will understand the importance of supporting assertions with evidence.
BUS 302 , Junior standing, and Business major Credits: 4 hours
BUS 325Entrepreneurship4
A study of creating a new enterprise and an examination of the requirements for its successful operation. The course focuses on the unique properties associated with planning, organizing, initiating, and managing an innovative venture. Students will enhance their technical and presentation skills through the development and delivery of a presentation that explains their Business Plan to an audience of peers and faculty.
A study of the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products, services, and ideas. Emphasis is placed on the major factors influencing how consumers process and learn information and the techniques marketers use to influence consumer attitudes and behaviors.Students will complete a variety of application exercises requiring them to use problem solving skills as well as verbal and written communication skills.
This course provides a study of the drivers of quality, customer satisfaction, efficiency, and effectiveness in service and manufacturing enterprises. Topics include product and service design, capacity planning, forecasting, quality management, facility location and layout, materials management, scheduling, project management, and supply chain management.
A course covering basic concepts about the allocation and use of information resources throughout an organization. Emphasis is on using information to optimize strategic decision-making, to develop robust competitive advantages in the marketplace, and to develop stronger relationships with current and potential customers.
A study of the use of social media tools and technology for marketing purposes. Students will explore and use techniques for integrating social media marketing as a fundamental part of marketing campaigns to build brand awareness and promote business.
Principles and practices involved in the management of an effective work force. Topics include policies, procedures, and techniques utilized in the procurement and management of personnel. Students will demonstrate knowledge of human resource laws. Students will complete a mock interview and complete a team project. They will collaborate as a team to develop and present team presentations.
A course that allows students to study in an area of business that is not normally available in the curriculum. Topics of special interest will be offered when there is sufficient interest or need. As course topics change, a student may repeat the course for credit. Some topics have specified prerequisites.
A study of the impact of the global marketplace on national and multinational businesses. The course focuses on the application of the theories of international trade and finance, economic development, marketing and business management.
A course providing an overview of techniques and tools employed to successfully initiate, plan, execute, monitor, control, and close tactical and strategic business projects. Topics include controlling scope, creating schedules, developing and managing cost baselines and budgets, ensuring quality, managing risk, optimizing human resources, ensuring effective communications, implementing and closing procurement contracts, and managing project integration.
A culminating experience for students in the B.A. in Business major. The course includes case studies, an analysis of business strategy, and requires an approved research project resulting in a major paper. Course is normally taken in the final semester before graduation.
BA in Business major, Senior standing, ACCT 201 , ACCT 203 , BUS 220 , BUS 261 , and BUS 324 or COMM 324 Credits: 4 hours
BUS 490Business Internship1-4
Faculty-directed, supervised business-related employment experience in an off-campus work situation or voluntary service activity. Regular conferences are held with a designated faculty coordinator, and periodic written reports and an oral presentation are required (except no oral presentation is required of those taking the course for only 1 credit hour.) Available to juniors or seniors who meet the published criteria, make application, are recommended by the School of Business faculty, and are approved by the Dean of the School of Business prior to enrollment in the course. Credit hours determined by magnitude of the internship in accordance with School of Business Policies. Course can be repeated for up to four hours of credit.
Business major, Junior standing, and approval of the department chair Credits: 1-4 hours
BUS 492Business Strategy4
An integrative course that analyzes problem-solving and decision-making techniques using case studies. In this course, students apply knowledge gained from the study of various functional areas of business and develop business strategies to achieve and enhance competitive advantage in a dynamic, global business environment. This course is normally taken during senior year.
ACCT 203 ; BUS 220 , BUS 261 , ECON 252 ; Senior standing; Business Administration major Credits: 4 hours
BUS 496Business Capstone3
An integrative, capstone course that emphasizes problem-solving and decision making techniques as they pertain to business strategy. Students will apply knowledge gained in the program from all areas of business, and will develop a business analysis with strategic recommendations to achieve and enhance competitive advantage in a dynamic, global business environment. This course is normally taken during session 3 of the final semester before graduation.
A companion to BUS 496 – Business Capstone, this course focuses on the development and delivery of a professional presentation. Working closely with faculty, students will transform their written analysis into an engaging presentation designed for a professional audience. Emphasis is placed on creating effective visual materials, including PowerPoint, and on cultivating confidence, clarity, and presence in oral delivery. The course culminates with students presenting their work at the CUSRC, demonstrating both subject mastery and professional communication skills. This course is normally taken in session 4 of the final semester before graduation.
A course that allows students to study in an area of business that is not normally available in the curriculum. Topics of special interest will be offered when there is sufficient interest or need. As course topics change, a student may repeat the course for credit. Some topics have specified prerequisites.
