6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 120Principles of Marketing (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Competencies Student Learning Outcomes Define the role of marketing in business. Explain the role of selling, customer relations and product management in marketing. Describe marketing. Define pricing and channel management strategies.
MKT 120Principles of Marketing (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027 Gaston College Catalog and Student Handbook
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. Competencies Student Learning Outcomes Define the role of marketing in business. Explain the role of selling, customer relations and product management in marketing. Describe marketing. Define pricing and channel management strategies.
MKT 123Fundamentals of Selling (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered. Student Learning Outcomes: Identify appropriate sales techniques for various selling situations. Describe sales techniques Explain the necessity of selling skills in modern business environment.
MKT 123Fundamentals of Selling (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027 Gaston College Catalog and Student Handbook
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered. Student Learning Outcomes: Identify appropriate sales techniques for various selling situations. Describe sales techniques Explain the necessity of selling skills in modern business environment.
MKT 223Customer Experience (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.
MKT 223Customer Experience (3 Credit Hours)3
Subject
MKT
Credits (min)
3
Credits (max)
3
Credit unit
Hours
Type
course
Edition
2026-2027 Gaston College Catalog and Student Handbook
Catalog
2026-2027 Gaston College Catalog and Student Handbook
None This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations.
