Southeastern Baptist Theological Seminary-Wake County Extension Center · Courses
MKT
14 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 105Sports Marketing3
3 lecture, 0 lab, 3 total contact hours Focuses on the strategic marketing process as it is applied to the sports industry. Topics to be investigated include sponsorships, understanding spectators as consumers, and the application of the marketing mix in a sports environment. Typically offered: Spring
3 lecture, 0 lab, 3 total contact hours Focuses upon the merchandising activities related to hardlines, apparel and other softline merchandise. Examines the role and qualifications of the buyer and the influence of consumer preference. Includes budgeting by dollars and assortment, pricing strategy, managing assortments, the selection and promotion of merchandise, and the coordinator of merchandising functions and processes. Typically offered: Spring
3 lecture, 0 lab, 3 total contact hours Focuses upon the principal factors of successful selling of goods or ideas. Examines buying motives, sales psychology, customer approach and sales techniques. Typically offered: Fall, Spring, Summer
3 lecture, 0 lab, 3 total contact hours Master verbal, non-verbal, and listening techniques crucial in the customer service profession. Cultivate the ability to build and maintain relationships, navigating through diverse customer behaviors and addressing service breakdowns with adept recovery strategies. Explore the intersection of technology and customer service to stay ahead in a dynamic landscape. Develop strategies for Typically offered: Fall, Spring, Summer
3 lecture, 3 total contact hours Delve into the intricacies of Salesforce, a cutting-edge Customer Relationship Management (CRM) software, by leveraging the Trailblazer platform. Navigate seamlessly through customer service, sales, and marketing Salesforce content and training to cultivate advanced skills essential for diverse career paths. Engage in hands-on Salesforce assignments, applying theoretical knowledge to Typically offered: Fall, Spring, Summer
MKT 180Strategic Communication for a Digital World3
3 lecture, 3 total contact hours Introduces the fundamental skills needed to develop Web-appropriate written content that can be leveraged for strategic marketing purposes on multiple digital platforms. Evaluates platform requirements and explains the nuances of multimedia writing. Presents techniques to identify success metrics, assess and report content performance and make data-driven recommendations. Recommended Typically offered: Fall, Spring, Summer
3 lecture, 0 lab, 3 total contact hours Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Typically offered: Summer
3 lecture, 0 lab, 3 total contact hours Provides an introduction to social commerce and how to use the major social platforms on a smartphone to market and increase sales. Reviews sales initiatives including programs and alerts to increase sales with targeted customers. Explains the importance of using reward programs in social commerce to increase sales, referrals and customer loyalty. Typically offered: Fall, Spring, Summer
3 lecture, 0 lab, 3 total contact hours Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness. Typically offered: Fall, Spring, Summer
3 lecture, 0 lab, 3 total contact hours Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of this course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets. Typically offered: Summer
3 lecture, 0 lab, 3 total contact hours Presents techniques on how to design, maintain, and market effective digital storefronts. Focuses on communicating, selling and providing content to Web-based stores and other Internet businesses. Typically offered: Fall, Spring, Summer
1 lecture, 0 lab, 1 total contact hours Uncovers the foundational principles and advanced applications of AI, gaining proficiency in leveraging cutting-edge technologies to revolutionize marketing practices. Analyzes and deciphers the intricacies of AI-driven consumer behavior analysis, market segmentation, and campaign optimization. Explores ethical considerations inherent in deploying AI for targeted marketing initiatives Typically offered: Fall, Spring, Summer
0 lecture, 5 - 15 lab, 0 clinical/other, 5 - 15 total contact hours Provides work experience in a social media field. Credit is given for participation in a supervised work experience wherein an organized training plan will be followed at a College-approved training station. This course is repeatable twice for a total of three credit hours. Typically offered: Fall, Spring, Summer
.5 - 3 lecture, .5 - 3 total contact hours Studies selected problems or topics in marketing. The exact content and instructional methodology will vary semester to semester depending on the material to be studied. A syllabus or course outline containing additional information will be available with pre-registration materials each time that the course is offered. This course may be repeated two times to a maximum of three credit Typically offered: Fall, Spring, Summer
Subject
MKT
Credits (min)
0.5
Credits (max)
3
Credit unit
Credits
Type
course
Repeatable
may be repeated two times to a maximum of three credit Typically offered: Fall, Spring, Summer
