Slippery Rock University of Pennsylvania · Courses
MKTG
41 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 139Foundations of Academic Discovery3
Foundations of Academic Discovery serves as the entry point to the Rock Integrated Studies Program. With its strong faculty-student interaction, the course promotes intellectual inquiry, critical and creative thinking, and computer skills needed for academic success. Through varied content, the course introduces students to academic discourse and information literacy while exploring topics such as diversity and inclusion and global awareness. This course will set students along the path to becoming engaged with issues and scholarship important to a 21st century education while they learn about themselves and their place in the world.Credits: 3Term(s) Typically Offered: Offered as NeededEnrollment limited to students with a semester level of Freshman 1 or Freshman 2. Enrollment limited to students with the ROCK STUDIES 2 STUDENT or ROCK STUDIES STUDENT attributes.
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.Credits: 1-3Term(s) Typically Offered: Offered as Needed
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as Needed
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as Needed
An analytical overview of market decision-making including product, pricing, place, and promotional strategies considering the heterogeneity and diversity of customers and markets with respect to their demographic, geographic, psychographic, cultural, and behavioral characteristics.Credits: 3Term(s) Typically Offered: Offered Every TermThematic Thread(s): Conservation, Technology & Imagination, Institutions & Human Innovations, Transfer Thread Completion Course, United Stated in Global ContextStudents with a semester level of Freshman 1 may not enroll.
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.Credits: 1-3Term(s) Typically Offered: Offered as Needed
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as Needed
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as Needed
This course will focus on fundamental issues in the modern globalization of business. The topics covered will include the cultural environments in which business work, politics and law in global business, economic integration, global trade and investment, global finance, global operations and managing global businesses. A special emphasis will be placed on the challenges and opportunities presented to global businesses by the social, political and economic diversity encountered in the global marketplace.Credits: 3Term(s) Typically Offered: Offered as NeededThematic Thread(s): Citizenship & Social Problems, Cultural Literacy & Community Building, Conservation, Technology & Imagination, Institutions & Human Innovations, Transfer Thread Completion Course, United Stated in Global ContextStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Principles, methods and problems relating to wholesaling, retailing and physical distribution management.Prerequisites: MRKT 230D or MKTG 230D or MRKT 330D or MKTG 330DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.Prerequisites: MRKT 330D or MKTG 330D or MRKT 230D or MKTG 230DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered Fall & Spring TermsStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.Prerequisites: MRKT 330D or MKTG 330D or MRKT 230D or MKTG 230DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered Fall, Spring, & SummerStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.Credits: 3Term(s) Typically Offered: Offered as Needed, Offered Spring TermsStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.Prerequisites: (MRKT 330D or MKTG 330D) or (MRKT 230D or MKTG 230D)D Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Provides foundations of sales processes and management to prepare students for careers in selling or sales management.Prerequisites: MRKT 330D or MKTG 330D or MRKT 230D or MKTG 230DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
The role, structure, organization, and use of the Internet as a channel of distribution to conduct electronic commerce.Prerequisites: MKTG 230D or MRKT 230D or MKTG 330D or MRKT 330DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.Credits: 1-3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Marketing analytics is the process of analyzing and utilizing data from the four P’s of marketing promotion, placement, product, and pricing for marketing decision making and to assess and improve marketing performance. Types of marketing analytics included in this program are descriptive, predictive, prescriptive, and cognitive.Prerequisites: (MRKT 430D or MKTG 430D) and ECON 319DD Requires minimum grade of D. Credits: 3Enrollment limited to students with a semester level of Junior 1, Junior 2, Senior 1 or Senior 2.
Research methodology as a managerial tool used in problem solving and decision making in marketing.Prerequisites: (MGMT 219D or BUSA 219D or ECON 219D) and (MRKT 330D or MKTG 330D or MRKT 230D or MKTG 230D)D Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered Fall & Spring TermsStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Advanced topics in marketing with emphasis on the analysis and solution of marketing problems.Prerequisites: (MRKT 332D or MKTG 332D) and (MRKT 333D or MKTG 333D)D Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered Fall & Spring TermsStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
The marketing issues of firms engaged in international business with emphasis on strategies for successful foreign market penetration.Prerequisites: MRKT 330D or MKTG 330D or MRKT 230D or MKTG 230DD Requires minimum grade of D. Credits: 3Term(s) Typically Offered: Offered Fall, Spring, & SummerStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
Supervised placement, work, and research in selected public and private organizations.Credits: 1-12Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
In-depth reading and/or research with the guidance of a faculty member in an area selected by the student. Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.Credits: 1-3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as NeededStudents with a semester level of Freshman 1, Freshman 2 or Sophomore 1 may not enroll.
A unique and specifically focused course within the general purview of a department which intends to offer it on a “one time only“ basis and not as a permanent part of the department’s curriculum.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
Globalization and its challenges; cultural diversity and business enterprise; sustainability and ethical challenges in global business; issues of international trade and finance; foreign direct investment; entering foreign markets; global production; global human resource management.Credits: 3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
This course is designed to be the final marketing course for a student in the MBA program. As such, students are expected to demonstrate understanding and a mastery of a broad array of marketing management topics, and how they impact the overall business enterprise.Credits: 3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
The content of this course includes coverage of the policies and practices in organizing, recruiting, selecting, training, compensating, motivating, and evaluating a sales organization.Credits: 3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
This course covers the application of marketing concepts, models, technologies, and techniques to marketing problems, emphasizing strategic thinking and analysis in a global environment. Also covered are market research and information usage, and data-driven, ethical strategic marketing decision making. The course provides students with solid experience in creating market-driven and market-driving strategies for the future success of a business. A focus is on discovering and developing a set of unique competencies for a firm that leads to sustainable competitive advantage in the marketplace. Students are provided opportunities to develop and practice creative problem-solving and decision-making skills to simulate the requirements of today's complex market environment. Industry analyses will be performed that include the following: internal/external analysis, customer analysis, competitor analysis, market/submarket analysis, and comparative strategy assessment.Credits: 3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
Independent Study courses give students the opportunity to pursue research and/or studies that are not part of the university's traditional course offerings. Students work one on one or in small groups with faculty guidance and are typically required to submit a final paper or project as determined by the supervising professor.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A unique and specifically focused course within the general purview of a department which intends to offer it on a "one time only" basis and not as a permanent part of the department's curriculum.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A workshop is a program which is usually of short duration, narrow in scope, often non-traditional in content and format, and on a timely topic.Credits: 1-6Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
A Selected Topics course is a normal, departmental offering which is directly related to the discipline, but because of its specialized nature, may not be able to be offered on a yearly basis by the department.Credits: 1-3Term(s) Typically Offered: Offered as NeededEnrollment is limited to Graduate level students.
