ENT

Total Credits 44 49 SAE Institute Atlanta 2026 Catalog Volume 08.03.26 Effective: 08.03.26

Subject

ENT

Credits (min)

4

Credits (max)

4

Type

course

Source

usa.sae.edu

All class meetings are on-ground. This course provides students a broad-based perspective on the creative industries. Students will learn about the history, development, current state, and potential future directions of the entertainment industry, as well as the various roles and positions within them.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course examines how movies, TV, music and other digital media are financed, developed, marketed, and distributed. Students will practice pitching ideas, hone their presentation skills, 58 SAE Institute Atlanta 2026 Catalog Volume 08.03.26 Effective: 08.03.26

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credits

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of one asynchronous hour per week. This course provides an introduction to fundamental legal concepts, practices, and issues in entertainment business.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course explores effective entertainment industry business plans and examines why they succeed. Students learn strategic planning, analyze real-world examples, and reflect on their own career aspirations to apply these insights to their personal goals in the entertainment industry.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground. This course will cover the creation and integration of electronic media in the entertainment industries, including planning, production, post-production, and distribution.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course covers techniques in video recording, audio recording, lighting, as well as audio & video editing. Students apply these skills directly to their individual career goals.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course provides students with a foundation in marketing principles, concepts, and practices as well as current social media platforms and their application in advertising, marketing, and branding within the entertainment industry.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course examines effective management and digital distribution of content across various online platforms. Emphasis will be placed on strategic content planning, monetization, and legal considerations, as well as how to create and implement a comprehensive digital content strategy tailored to target audiences.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course is designed to provide students an understanding of the timeline, logistics, and legal and business factors involved in planning different kinds of entertainment business events. The course will cover strategies and tools to plan and execute events within a range of environments across the entertainment industry. 59 SAE Institute Atlanta 2026 Catalog Volume 08.03.26 Effective: 08.03.26

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course examines social media marketing principles, strategies, and best practices. Through hands-on projects and case studies, students will learn how to develop and execute effective marketing campaigns tailored to different digital platforms and their use in the entertainment industry. The course covers recognition of target markets, fundamental marketing concepts, audience engagement techniques, campaign analytics, and industry-standard promotional tools.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course addresses advanced business structures, roles, and relationships within different segments of the entertainment industry. Emphasis is placed on new and emerging business structures, relationships, and distribution channels.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

ENT100 and ENT110

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course examines the impact of emerging technologies on communication, culture, and industry. Students will explore new media consumption and technology across the various fields, focusing on practical skills, ethical considerations, and societal implications in a rapidly evolving digital world.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course provides an in-depth look at the project management techniques and technology tailored to creative endeavors. Students learn to balance creativity with organization, resource allocation, and deadlines.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course provides an in-depth look at the principles and practices of managing tours in the entertainment industries. Students will learn about tour planning, budgeting, logistics, marketing, and client management.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course introduces students to the structure of the Internet, including server systems and software, web protocols, programming languages, content management systems, databases, and general web design principles. Students will create and maintain commercial-quality web pages using contemporary web design practices and systems.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

None

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course provides an exploration of financial principles essential for launching and sustaining a successful business in the creative media industry. Students will learn how to develop realistic budgets, forecast revenue, manage startup costs, and secure funding for their ventures. 60 SAE Institute Atlanta 2026 Catalog Volume 08.03.26 Effective: 08.03.26

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course introduces students to fundamental concepts in entrepreneurship, business management, and organizational leadership as they relate to the entertainment industries. Emphasis will be placed on decision-making, ethics, communication, and business planning.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

ENT100 and ENT140

7 classes on-ground, 7 sessions online, 1 asynchronous hour per week. This course provides an understanding of the legal framework governing the entertainment industry. Emphasis is placed on equipping students with the knowledge to navigate legal challenges, protect creative assets, and understand the ethical considerations essential for their professional careers.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

All class meetings are on-ground with the exception of the 1 asynchronous hour per week. This course is a final culminating project for the Entertainment Business Program. In this course, students will apply principles and concepts of entertainment business to create, execute, and present on a real-world entertainment business project.

Subject

ENT

Credits (min)

4

Credits (max)

4

Credit unit

Credit Hours

Type

course

Source

usa.sae.edu

Prerequisite

ENT140 and ENT150