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Program checklist · B.B.A.

Marketing, B.B.A. (R, A, L)

Radford University · Radford, VA

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.B.A.
Credential class
ceterms:BachelorDegree
CIP
52.1401
Total credits (published)
120
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
233277
CourseShelf checklist
CK_233277_0ee8d327
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 59

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

REAL Curriculum

0 items

    REAL Foundational Requirements

    0 items

      Foundational Writing (3 credits)

      1 item
      1. ENGL 111
        3

      Foundational Math (3 credits)

      3 items
      1. MATH 100
        3
      2. MATH 121
        3
      3. MATH 125
        Precalculus I (GE)
        As published: “Precalculus I (GE) (Recommended for Marketing majors due to required course prerequisites. Requirement may be fulfilled through placement testing.)”
        3

      REAL Cornerstone Requirements

      0 items

        Writing Intensive (WI) Courses (6 credits)

        0 items

          General Education Requirements

          0 items

            Major Requirements (66 credits)

            0 items

              Business Core Courses (42 credits)

              14 items
              1. ACTG 211
                3
              2. ACTG 212
                3
              3. BLAW 203
                3
              4. ECON 105
                3
              5. ECON 106
                3
              6. ECON 340
                3
              7. FINC 331
                3
              8. INSY 281
                3
              9. MGNT 322
                3
              10. MGNT 333
                3
              11. MGNT 357
                3
              12. MGNT 428
                3
              13. MKTG 340
                3
              14. STAT 200
                3

              Concentrations (24 credits)

              0 items

                General Marketing Concentration (24 credits)

                0 items

                  Required Courses (12 credits)

                  4 items
                  1. MKTG 101
                    3
                  2. MKTG 350
                    3
                  3. MKTG 445
                    3
                  4. MKTG 446
                    3

                  Marketing Electives (12 credits)

                  15 items
                  1. MKTG 341
                    3
                  2. MKTG 342
                    3
                  3. MKTG 343
                    3
                  4. MKTG 344
                    3
                  5. MKTG 345
                    3
                  6. MKTG 360
                    3
                  7. MKTG 388
                    3
                  8. MKTG 440
                    3
                  9. MKTG 450
                    3
                  10. MKTG 452
                    3
                  11. MKTG 471
                    3
                  12. MKTG 472
                    1-3
                  13. MKTG 481
                    3-6
                  14. MKTG 488
                    3
                  15. MKTG 490
                    3

                  Digital Marketing Concentration (24 credits)

                  0 items

                    Required Courses (21 credits)

                    7 items
                    1. MKTG 101
                      3
                    2. MKTG 342
                      3
                    3. MKTG 350
                      3
                    4. MKTG 388
                      3
                    5. MKTG 446
                      3
                    6. MKTG 450
                      3
                    7. MKTG 445
                      3

                    Choose one course from the following list: (3 credits)

                    14 items
                    1. MKTG 341
                      3
                    2. MKTG 343
                      3
                    3. MKTG 344
                      3
                    4. MKTG 345
                      3
                    5. MKTG 350
                      3
                    6. MKTG 360
                      3
                    7. MKTG 370
                      3
                    8. MKTG 440
                      3
                    9. MKTG 452
                      3
                    10. MKTG 471
                      3
                    11. MKTG 472
                      1-3
                    12. MKTG 481
                      3-6
                    13. MKTG 488
                      3
                    14. MKTG 490
                      3

                    Professional Sales Concentration (24 credits)

                    0 items

                      Required Courses (21 credits)

                      7 items
                      1. MKTG 101
                        3
                      2. MKTG 344
                        3
                      3. MKTG 350
                        3
                      4. MKTG 360
                        3
                      5. MKTG 370
                        3
                      6. MKTG 445
                        3
                      7. MKTG 446
                        3

                      Choose one course from the following list: (3 credits)

                      13 items
                      1. MKTG 341
                        3
                      2. MKTG 342
                        3
                      3. MKTG 343
                        3
                      4. MKTG 345
                        3
                      5. MKTG 388
                        3
                      6. MKTG 440
                        3
                      7. MKTG 450
                        3
                      8. MKTG 452
                        3
                      9. MKTG 471
                        3
                      10. MKTG 472
                        1-3
                      11. MKTG 481
                        3-6
                      12. MKTG 488
                        3
                      13. MKTG 490
                        3

                      Additional Degree Requirements

                      0 items

                        Open Credit Hours (54 credits)

                        0 items
                          Source. Radford University, catalog 2026-2027 — https://catalog.radford.edu/preview_program.php?catoid=62&poid=8741. Captured page pages/0107.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.