Radford University · Courses

MKTG

36 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MKTG 101Creativity and Innovation (GE)3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu

MKTG 201Critical Inquiry in Marketing (WI) (GE)3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: ENGL 111 . Introduction to critical thinking and oral and written communication concerning a topic in marketing. Emphasizes key concepts in public speaking and common forms of reasoning. Cornerstone WI

MKTG 220Marketing in Esports3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu

MKTG 271Introductory Topics in Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Freshman, sophomore, or junior standing Examines topics of interest in Marketing not covered in current course offerings. Primarily intended for courses designed at either the freshman or sophomore level.

MKTG 340Principles of Marketing (GE)3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu

MKTG 341Advertising Strategy3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . An in-depth study of the administration of the complete integrated marketing communication (IMC) program. Integration and coordination of promotion with other variables of the marketing mix as they relate to consumer and industrial markets. REAL Area L

MKTG 342Digital Marketing Strategy3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . Introduction to the rapidly evolving world of digital marketing. The opportunities, problems, tactics and strategies associated with incorporating digital methods into the marketing function are examined. Emphasis is placed on experiential learning and the latest technological aspects of marketing in the online environment. REAL Area L

MKTG 343Retailing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing and MKTG 340 . Designed to provide a comprehensive understanding of the key perspectives that shape the retail marketplace including environmental influences, retail relationships, retail analysis and decision-making strategies. REAL Area L

MKTG 344Sales Management3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing and MKTG 340 . Planning, organizing, leading, acquiring and controlling are applied to the management of the sales force and the coordination of the sales force with the total marketing effort. REAL Area L

MKTG 345Strategic Brand Management3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . Examines how various marketing functions work together cohesively to create compelling brand experiences and achieve effective marketing goals. Students learn how marketing actions need to fit together harmoniously to produce “one voice” in a brand or firm’s communication with its audiences. REAL Area L

MKTG 350Consumer Behavior3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . A study of the consumer decision process, the cultural, social, and psychological factors variables that influence behavior, and the impact of consumer actions on marketing tactics and strategies. This course applies concepts from a variety of social science disciplines to include psychology, sociology, and cultural anthropology to describe, explain, evaluate, and predict consumer behavior. REAL Area A

MKTG 360Professional Selling3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing and MKTG 340 . Contains a study of the theory and practice of professional selling and provides an opportunity for skill development relative to sales careers. After studying practical buyer-seller relationships, the students examine the roles of planning, interpersonal communication and resource management in selling effectiveness. REAL Area L

MKTG 370Professionalism in the Workplace3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 and junior standing. This course prepares students for their transition from college to career through developing the soft skills necessary for achieving success in the workplace. The focus is on establishing the professional behavior appropriate for the business environment to include job search skills, interviewing, dressing for success, business etiquette, business protocol and relationships, ethical behaviors, teamwork, business communication and workplace interaction, and career development skills. REAL Area L

MKTG 388Social Media and Content Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . A hands-on introduction to the principles and application of inbound marketing strategy facilitated by such social media platforms as blogs, forums, professional and social network services, media sharing, social bookmarking and others. REAL Area L

MKTG 440Supply Chain Management3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing and MKTG 340 . The study of inventory, transportation and traffic management, storage and other logistics functions as an integrated system within the firm and throughout the firm’s supplier and customer channels. Uses problem- solving case studies with computer assisted decision making. REAL Area L

MKTG 442International Business3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing, MKTG 340 and FINC 331 . A study of the theories, institutions and trends in international trade and investment. Emphasis placed on the environment within which international business is practiced and the opportunities and challenges managers face in doing business across national boundaries. REAL Area L

MKTG 445Marketing Strategy3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 , and 6 additional hours of MKTG at the 300-level or higher. An analysis of marketing environments and the development of marketing objectives, programs and strategies. Marketing strategies developed are integrated with other functional areas within the organization. Case studies and computer simulations may be used. REAL Area L

MKTG 446Marketing Research3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: STAT 200 and MKTG 340 . The uses and applications of marketing research in the marketing management decision process employing a project-oriented approach to engage students in all aspects of the marketing research process, from problem definition through management recommendations. REAL Area L

MKTG 450Marketing Analytics3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 and either CS 100 or INSY 281 , or permission of instructor. Marketing Analytics tools and techniques are developed and applied to real-world business decisions. REAL Area L

MKTG 452International Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior standing and MKTG 340 or permission of instructor. The study of global marketing strategies with emphasis on adjusting plans and techniques to achieve marketing success in different countries, cultures, and around the world. Case studies and international trade study reports may be used. REAL Area L

MKTG 471Special Topics in Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MKTG 340 . Examines topics of special interest in marketing area not covered in current course offerings. Hours and credit to be arranged. Depending upon the topic, this course may be used to meet requirements for the minor in Women’s Studies.

MKTG 472Independent Study1-3

Subject: MKTG
Credits (min): 1
Credits (max): 3
Credit unit: Credits
Type: course
Repeatable: May be repeated once for credit.
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Approval of Department Chair. Gives an individual student the opportunity to examine a topic of personal interest in more depth than is possible in any existing course. See “ Independent Study .”

MKTG 481Marketing Study Abroad3-6

Subject: MKTG
Credits (min): 3
Credits (max): 6
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior or senior standing and MKTG 340 or permission of instructor. The study of international marketing with an emphasis on adapting decision-making processes and strategies to accommodate different cultures. Marketing decision processes and methods are examined within the context of an international environment. The class provides opportunities to enhance communication and technology skills, and may include pre-trip meetings and assignments, an in-country experience, and post-trip reflective assignments. REAL Area L

MKTG 488Final Honors Project3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Completion of business core, enrollment in the Honors Academy, senior standing, a minimum 3.5 GPA in all courses and in marketing. Research project in marketing. In order to receive honors credit, a student must earn a grade of “A” or “B” for the final project.

MKTG 490Marketing Internship3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Junior or senior standing; minimum GPA of 2.5 (cumulative); and permission of instructor. A one- or two-semester program of work and study in the student’s major area and/or career interest. Learning objectives, qualifications and hours of work approved by faculty coordinator and sponsoring agency. Final grade determined by supervising faculty. REAL Area L

MKTG 601Creativity in Business3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Graduate standing or permission of instructor. Students will learn the importance of creativity to employees, teams and businesses. Theywill master the mindsets necessary to support creative problem solving, how to assesscreativity in their organization, practice creative problem-solving processes to develop novelideas to complex issues, and learn how to develop a work environment that is conducive tocreative problems solving.

MKTG 602International Business3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA status or permission of the instructor. Provides an analysis of international business challenges, strategies and operations; includes readings in contemporary international business perspectives and cases.

MKTG 612Global Market Research3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA status and permission of instructor. Provides MBA students an opportunity to participate in international market research. Students conduct an in-depth analysis of foreign markets to determine market potential and to develop strategies for Virginia firms to enter or expand specific markets.

MKTG 625Business Analytics Foundations3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA Status or permission of the instructor. This course is an introduction to the field of Business Analytics and its extensive use of exploratory and predictive models in providing fact-based recommendations to assist management in optimizing decisions and actions.

MKTG 630Predictive Analytics & Data Mining3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA Status (or permission of the instructor) This course, the second Business Analytics course taken by MBA students, provides an in-depth understanding and application in Predictive Analytics and Data Mining techniques in order to solve strategic business problems.

MKTG 641Marketing Management3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA status or permission of the instructor. This course teaches students the art and science of selecting target markets and acquiring and maintaining profitable customers in a socially responsible and ethical manner. Case studies, experiential projects, simulations and marketing planning assignments may be used.

MKTG 658Service and Product Innovation for Organizations3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA Status Examines practice and theory of service and product innovation in organizations with emphasis on novel or radical innovation and experimental approaches. Concepts such as design thinking, open innovation, lean innovation, agile innovation and co-creation will be discussed, applied, and contrasted to traditional new product development approaches.

MKTG 671Special Topics in Marketing

Variable credit, (1-6)

Subject: MKTG
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA status or permission of instructor. Hours and credits to be arranged. Provides students an opportunity to examine topics of special interest in the marketing area beyond the subjects covered in the current grade course offerings.

MKTG 673Globalism, Capitalism, and “Flattened” Marketing3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu

MKTG 675Digital Marketing Innovation and Strategy3

Subject: MKTG
Credits (min): 3
Credits (max): 3
Credit unit: Credits
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: Graduate standing (or permission as part of the accelerated MBA); In this course, the students should gain a conceptual understanding of the internet marketplace and be equipped with skills to formulate the digital marketing strategy of a business and run its digital marketing campaign. Cornerstone “”

MKTG 698Directed Study

Variable credit, (1-4)

Subject: MKTG
Type: course
Edition: 2026-2027
Catalog: 2026-2027 University Academic Catalog
Source: catalog.radford.edu
Prerequisite: MBA status and approval of the directed study supervisor, advisor and Directed Study form submitted to the Graduate College. Hours and credits to be arranged. See “Directed Study.”

Source: Radford University's catalog, linked per course · table learning_unit · CourseShelf publish 59