18 courses with the subject MKCM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
A comprehensive introduction to the various facets of marketing in contemporary organizations. Topics include marketing strategy, product development, pricing, distribution channels, and promotion; as well as the environments in which marketers work in the United States and around the world. 3 Hours, 1 Semester
This course introduces first-year students to the fundamentals of modern professional selling. Students learn how sales creates value, how to understand customer needs, communicate persuasively, handle objections ethically, and build long-term relationships. The course emphasizes hands-on skill development through role-plays, presentations, prospecting labs, and real-world scenarios. Students are also introduced to artificial intelligence (AI) tools used in professional selling including AI-assisted prospect research, outreach drafting, CRM insights, call analysis and presentation support. By combining human relationship skills with emerging sales technologies, students gain a realistic view of how modern sales professionals work and how ethical, effective selling blends critical thinking, communication, and AI-enabled tools. 3 Hours, 1 Semester Return to Table of Contents Nichols College 2026-2027 Catalog 150
This course examines the strategic and technological foundations of modern selling. Students design and manage sales pipelines using CRM tools, apply AI tools to support prospecting and training, develop go-to-market strategies, and analyze funnel performance metrics. The course prepares students for entry-level sales roles and entrepreneurial business development by integrating CRM systems, AI agents, sales analytics, and structured selling frameworks. 3 Hours, 1 Semester
Public Relations (PR) is a management and marketing function that identifies, establishes, and maintains effective relationships between an organization and the audiences it services. PR used to be all about mass media, but social media has changed that. It is still about building and maintaining effective relationships, but PR is now also about having a direct conversation with your audience using paid, earned, shared, and owned channels. In this course, we will examine the strategic purpose and tactical practices of PR, including the identification of publics, planning, writing/content creation, ethical considerations, and evaluation. 3 Hours, 1 Semester
Social media is constantly changing, and brands must develop, evaluate, and adapt their strategies. Building effective social media strategies enables marketers to leverage unique and original content to build their brand communities. Students will learn different software and create a comprehensive approach to create and execute social media strategy. This course will also offer students the opportunity to understand and analyze changing social media trends. 3 Hours, 1 Semester
Examination of the consumer marketing process. This includes analysis and planning of consumer marketing programs with investigation of consumer decision making and buying patterns. Includes written case analyses and presentations. 3 Hours, 1 Semester
The internet is a dynamic marketplace if there ever was one. This class will give you the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you’ll need to perform vital daily functions. By the end of the course, you will be able to walk into any company with an online presence and improve their use of the internet. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. The classroom sessions are a combination of lectures, discussions, and experiential learning. To ensure effective utilization of lecture time and the time of your classmates, you are required to read the materials before they are covered in class. 3 Hours, 1 Semester
This course examines in depth a major issue, problem, or theme in the area of marketing and communication. It includes a specialized research paper or project, involves discussion and oral and written reports, and may include guest speakers and field trips. 3 Hours, 1 Semester
This capstone course develops advanced sales competencies through live client projects, simulated environments, and competitive presentations. Students execute complete sales campaigns from prospecting through closing using customer relationship management systems, virtual coaching platforms, and automation tools. Teams participate in intercollegiate sales competitions and build professional portfolios. The course emphasizes performance evaluation, technology-assisted feedback, and ethical decision-making in professional selling contexts. 3 Hours, 1 Semester Return to Table of Contents Nichols College 2026-2027 Catalog 151
A study of the application of research techniques in market analysis. Student teams design, conduct, and present a research project, including problem definition, questionnaire design, data collection, data analysis, documentation, and recommendation. 3 Hours, 1 Semester
An investigation of the functions and activities of sales managers. Topics include recruiting, organizing, training, compensating, leading, motivating, and managing the sales force. 3 Hours, 1 Semester
This course examines in depth a major issue, problem, or theme in the area of marketing and communication. It includes a specialized research paper or project, involves discussion and oral and written reports, and may include guest speakers and field trips. 3 Hours, 1 Semester
A capstone course that focuses on the integration of marketing with the other functional areas of business. This course examines the marketing strategy formulation process through the development of analytical techniques to assess company, market, and industry. Utilizes extensive case analysis/and or consulting project. 3 Hours, 1 Semester
An internship serves as an integral part of our experiential learning emphasis for students selecting the Marketing concentration. The objective of the course is to gain work experience in a marketing and/or communication related field or position. Students may select an internship based on their interests and preferences, and faculty and the Career & Professional Development Center are available to assist students in the internship search. Students are required to work 120 hours over the course of the semester and complete a comprehensive project upon completion of the internship. 3 Hours, 1 Semester
See “Experiential Learning” in the Other Academic Programs section for course descriptions and governing policies.
Source: Nichols College's catalog, linked per course · table learning_unit · CourseShelf publish 61
