ETR 2910/ECON 2910 Economics and Entrepreneurship 1/3
- Subject
- ETR
- Type
- course
- Edition
- 2025-2026-undergraduate
- Source
- wpi.cleancatalog.net
5 courses with the subject ETR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
ETR 2910/ECON 2910 Economics and Entrepreneurship 1/3
This course will introduce students to the concept of social entrepreneurship and the ways in which social entrepreneurs are addressing complex social problems with their entrepreneurial ventures. Students will be exposed to the challenges and rewards of running a social enterprise. They will learn valuable business and entrepreneurial tools that can be applied to the design of sustainable social business models. Topics include social opportunity recognition and evaluation, business models in the social sector, social impact assessment, the double-bottom line, scalability of solutions, organizational forms and structures, and social venture financing.This course will be offered in academic years ending in even numbers.
Selling is a major part of business life, but it is especially important for those who are launching a new venture. They need to sell their business plan to potential investors. Later they need to sell their product or service to a customer. Ultimately they need to create an organization that is focused on meeting customer and other stakeholder needs through effective selling disciplines. This course will examine the elements of the sales cycle in terms of preparation, market research, prospecting, objection handling, closing, techniques for motivating the sales professional and formulation of strategy for the successful selling transaction. As part of the course students will be required to prepare individual sales presentations, one to secure investment for a new venture and one to sell a product or service to a customer. Guest speakers may be used on topics such as sales coaching, inside sales management, and to deliver sales effectiveness training.
This course is designed to foster an understanding of entrepreneurship in the context of innovation and the global economy. It also provides the theoretical and practical knowledge for the preparation of business models. The course includes opportunity identification, team formation, capital and other resource acquisition, exit strategies and other aspects of new venture creation.
One of the most troublesome aspects of entrepreneurship is running the business once it is started. This course focuses on techniques to grow the new venture and how to manage both the growth and operations. Considerable emphasis will be placed on expanding existing markets, finding new markets, anticipating the next generation of products, and managing cash flow.
Source: Worcester Polytechnic Institute's catalog, linked per course · table learning_unit · CourseShelf publish 61