11 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Goals: To understand basic marketing concepts and to apply them to practical marketing problems. Content: Legal, behavioral, ethical, competitive, economic, and technological factors are examined as they affect product, price, promotion, and place decisions.
Goals: Students will learn the principles of advertising and Integrated Marketing Communications (IMC) and be able to create and evaluate best-in-class advertising campaigns. Content: Topics include IMC strategy and planning, history of advertising, consumer segmentation/targeting, creative development and execution (TV, Print, Digital, etc.), media buying, and advertising and ethics.
Goals: Understand opportunities for brands to make a positive impact and inspire change (inclusive marketing, social entrepreneurship, social good marketing, sustainable marketing, cause marketing & brand activism). Explain how “marketing for good” differs from the traditional 4P model. Evaluate the success/failures and ethical implications of various brand initiatives and campaigns ranging from Barbie to IKEA. Utilize data-driven insights to better understand consumer sentiment and to inform future marketing decisions. Develop a social marketing campaign (focused on health, safety or the environment) that aims to positively influence public behavior. Content: As the population of the US becomes older and more diverse, it’s critical that brands and marketing messages reflect our shifting landscape. In addition, consumers are increasingly choosing products based on values such as environmental conservation, humanitarian efforts, and fair labor practices. Through the use of case studies and project-based learning, students will analyze how brands have in the past and can in the future increase sales AND societal impact authentically. Studying these brands and learning from them is critical given the wide-ranging impact these products and advertising have on society and culture.
Crosslisted: Also listed as MGMT 3610 Goals: This course provides a comprehensive overview of strategic brand management – the design and implementation of marketing programs and activities to build strong brands and brand equity. The curriculum will be highly interactive, informative and fun with shared emphasis on individual and group work. Content: The content and examples will feature brands from a wide variety of industries and consumer segments. By working through various activities, projects and discussions, coupled with hearing from external industry leaders, students will have the opportunity to apply key concepts and experience the real-life challenges, opportunities and decisions marketers face in building brands. Taught: Spring
Goals: To provide students with a fundamental understanding of concepts, theories, issues, and practices related to international and global marketing. The course will explore marketing issues in crosscultural perspectives and investigate culturally appropriate global opportunities. The course will also address ethical issues related to market development and explore the managerial implications of these cultural and ethical issues as they relate to the market practice. Content: Global marketing and marketing research, social and cultural environment, political, legal, and financial environment, segmenting and targeting, exporting and importing, product pricing, distribution, and advertising in the global marketplace.
Goals: This course introduces the fundamentals of market research in order to prepare students to conduct basic research or to be more informed consumers of marketing research services. Content: Major topics include the use of secondary research, research design for surveys, experiments, and focus groups, and both quantitative and qualitative data analysis. Taught: Spring semester
Goals: Students will gain an understanding of the increasingly important world of internet-mediated marketing of 1) physical goods and services and 2) digital goods such as music. Content: Students will view these markets and their implications from both the buyer and seller sides and explore the rapidly emerging, and often disruptive, new platforms that are both replacing and complementing traditional “bricks and mortar” marketing channels.
Goals: This course provides students a thorough understanding of consumer behavior and relates the consumer behavior concepts to marketing theory and practice. The course is structured to enable students to develop critical thinking and decision-making skills in consumer behavior and marketing. By working through consumer behavior problems, cases and exercises, the students get a chance to experience some of the professional challenges, issues, and decisions that face marketers and to develop their marketing knowledge and skills. Content: An interdisciplinary approach to the study of consumer behavior, with emphasis on the implications for marketing of theory and findings from the behavioral sciences.
Crosslisted: Also listed as ECON 3750 Goals: To broaden the students’ understanding of economic theory by incorporating knowledge from other social sciences and by expanding traditional economic models to better understand and predict human behavior. Content: Evidence suggests that human beings often do not behave according to the strict rational-actor assumptions inherent in traditional economic theory. This new and growing field of economics seeks to improve our ability to predict and understand phenomena including altruism, trust, reciprocity, and loss-aversion. The course will incorporate economics experiments and game theory methods to examine human behavior. These concepts will be applied to a wide range of contexts, from consumer or investor behavior to health care, dating, and procrastination. Taught: Alternate years
Goals: Students will learn how individuals interact with customers, vendors and one another in a competitive environment. Content: The course covers selling techniques, persuasive communication, oral and verbal presentation skills useful for one-to-one presentations, team selling and telemarketing techniques. Students will learn skills useful in both the industrial and consumer areas.
Crosslisted: Also listed as QMBE 3770 Goals: To introduce students to data-centered analysis for critical aspects of marketing. Content: Topics covered include sales forecasting, profitability analysis, market segmentation, promotion budgeting, and database marketing. Students will cover essential decision models and metrics with data sources and techniques for effective marketing decisions.
Source: Hamline University's catalog, linked per course · table learning_unit · CourseShelf publish 61
