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Program checklist · Digital Media Marketing (B.B.A.) - HEGIS Code 0509.00

Digital Media Marketing (B.B.A.) - HEGIS Code 0509.00

Utica University · Utica, NY

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Digital Media Marketing (B.B.A.) - HEGIS Code 0509.00
Credential class
ceterms:BachelorDegree
Catalog edition
2026-2027 Undergraduate Catalog (FALL, SPRING, SUMMER)
Checklist type
degree-program
Description
Today’s business communication field requires professional digital marketers to be trained in a variety of theories, practices and tools. Students in the Digital Media Marketing major learn how to strategically approach the digital marketing needs of an organization by drawing on principles and practices from the marketing, public relations, and communication fields. A strong foundation in business complements the digital marketing and e-commerce concepts with key business principles.
Identifiers
IPEDS UNITID
197045
CourseShelf checklist
CK_197045_f612e34b
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Digital Media Marketing Requirements

7 items
  1. MKT 225
    Digital Marketing
    As published: “Digital Marketing (3)”
    3
  2. MKT 326
    Brand Identity
    As published: “Brand Identity (3)”
    3
  3. MKT 336
    Content Creation
    As published: “Content Creation (3)”
    or: PRL 336 - Content Creation (3)
    3
  4. MKT 373
    Web Search and Analytics
    As published: “Web Search and Analytics (3)”
    3
  5. MKT 380
    Digital Advertising
    As published: “Digital Advertising (3)”
    3
  6. PRL 408
    Social Media and Influencers
    As published: “Social Media and Influencers (3)”
    3
  7. MGT 470
    Management - Internship (1 to 12)
    As published: “Management - Internship (1 to 12) (must take for 3 credits)”

21 credits

0 items

    Business Requirements

    Choose 1 of the following · Pick One · 11 items
    1. MGT 101
      Introduction to Contemporary Business
      As published: “Introduction to Contemporary Business (3)”
      or: CMG 103 - Introduction to Construction Management (3)
      or: MGT 103 - Introduction to the Business of Health Care (3)
      or: SPM 101 - Introduction to Sports Management (3)
      3
    2. MGT 201
      Principles of Organization and Management
      As published: “Principles of Organization and Management (3)”
      3
    3. MKT 211
      Principles of Marketing
      As published: “Principles of Marketing (3)”
      or: SPM 211 - Sports Marketing (3)
      3
    4. ACC 201
      Financial Accounting
      As published: “Financial Accounting (3)”
      3
    5. ACC 202
      Managerial Accounting
      As published: “Managerial Accounting (3)”
      3
    6. ECN 131
      Principles of Microeconomics
      As published: “Principles of Microeconomics (3)”
      3
    7. ECN 141
      Principles of Macroeconomics
      As published: “Principles of Macroeconomics (3)”
      3
    8. ECN 241
      Statistics
      As published: “Statistics (3)”
      3
    9. Pick One
      Not resolved to a course
    10. MAT 143
      Mathematical Analysis for Business & Economics
      As published: “Mathematical Analysis for Business & Economics (3)”
      3
    11. MAT 201
      Calculus I
      As published: “Calculus I (3)”
      3

    27 credits

    0 items

      Program Credits

      0 items
        Source. Utica University, catalog 2026-2027 Undergraduate Catalog (FALL, SPRING, SUMMER) — https://utica.catalog.acalog.com/preview_program.php?catoid=70&poid=7331. Captured page pages/0056.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.