16 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 211Principles of Marketing3
Basic marketing principles and practices including: marketing functions and policies, consumer demand, distribution channels; branding, promotion and advertising, pricing, place and location, ethics, global, economic, and legal implications.
A strong visual brand identity helps communicate and differentiate an organization’s core products and services among its competition. A brand is a system of tangible items that fuel the recognition of that brand. This course will investigate how effective visual communication is developed using graphic design principles and theory. The course uses graphic design software to explore and reinforce the elements of good brand identity.
This course explores how to develop quality content that builds understanding and helps brands develop long-term relationships and generate leads and improve conversions. Students will develop content that aligns with ethical communication and a brand strategy. Students will create content such as profiles, news releases, e-newsletters, social media posts, features, blogs, infographics, and case studies. Same as PRL 336
Web Search and Analytics covers the fundamentals of effective website structure and search engine optimization including technical on-page SEO, website usability, keyword research, backlinking options, and content strategy. Google Console and Google-based analytics tools are used for SEO reporting and website analytics. Students apply their knowledge of SEO and analytics using the Google Merchandise Store demo eCommerce website. Students will complete Google Analytics for Beginners certification.
This course includes research principles and techniques, primary data gathering and analysis, and presentation of findings. Students will conduct marketing, media, or public opinion research. Junior-level standing. Same as PRL 375
Digital Advertising expands traditional marketing advertising using online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video. Students learn how to achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. Students will complete Google4 Analytics for Beginners certification.
Social Media and Influencers: Social media tactics offer organizations a cost effective and targeted approach to strategic promotion. This course focuses on how organizations can use social media channels and influencers to effectively communicate with consumers and other key publics. Same as PRL 408
Guided experience in approved positions with cooperating organizations. Written assignments, periodic conferences, and evaluation statement required. Course may be repeated up to a total of 12 credits. Same as ACC 470 , DSC 470 , ECN 470 , FIN 470 , MGT 470 , RMI 470 , SPM 470 Pass/Fail Prerequisite(s); if any: Pemrission of Instructor
