21 courses with the subject PRL, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
PRL 182Public Relations3
The concept, role and practice of public relations in American society. Public relations as a process: research; public opinion; programming; communication; evaluation; ethical considerations.
This course explores how to develop quality content that builds understanding and helps organizations and brands develop long-term relationships and generate leads and improve conversions. Students will develop content that aligns with ethical communication and a brand strategy. Students will create promotional content such as profiles, news releases, e-newsletters, social media posts, features, blogs, infographics, and case studies. Same as MKT 336
This course provides a five-day educational experience in the communications industry. Students are introduced to public relations, marketing, advertising, social media, and other communication functions from top industry leaders and alumni. Daily field trips to corporate and nonprofit organizations deepen students’ understanding and connections to the dynamic communications industry. A course fee is required to cover expenses. Same as MGT 345 . May be repeated once for credit.
This course includes research principles and techniques, primary data gathering and analysis, and presentation of findings. Students will conduct marketing, media, or public opinion research. Junior-level standing. Same as MKT 375
Individually supervised research and study. Provides opportunity for students to engage in original research or to pursue scholarly investigations beyond the boundaries of established courses. Arranged by agreement between the student and the instructor, subject to approval of coordinator and division dean.
Social Media and Influencers: Social media tactics offer organizations a cost effective and targeted approach to strategic promotion. This course focuses on how organizations can use social media channels and influencers to effectively communicate with consumers and other key publics. Same as MKT 408
The Bateman Competition Course is based on a national case study competition through the Public Relations Student Society of America. Groups of 4 to 5 students will exercise the analytical and strategic skills required for public relations problem-solving. Prerequisite(s); if any: Permission of Instructor.
Individually supervised research and study. Provides opportunity for students to engage in original research or to pursue scholarly investigations beyond the boundaries of established courses. Arranged by agreement between the student and the instructor, subject to approval of division dean. May be repeated once for credit, though with a different topic. Prerequisite(s); if any: Junior standing.
Subject
PRL
Type
course
Repeatable
May be repeated once for credit, though with a different topic.
