12 courses with the subject SPM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
SPM 101Introduction to Sports Management3
This course introduces the student to the sports management profession. The primary focus is on the sport industry, including professional sport entertainment, amateur sport entertainment, for-profit sport participation, nonprofit sport participation, sporting goods, sports tourism and sport services.
This is an experiential course in which the entry-level sport management majors take part in practical athletic event management or sports communication tasks and engage in focused reflection through academic work to construct the knowledge, skills and values needed by professionals in the sport industry.
This is an experiential course that allows 2nd year sport management majors to build on the knowledge and competencies developed in SPM 105. Using a combination of hands-on sports facility and event management activities and focused reflection through academic work, students will use knowledge and competencies gained in one setting to better understand problems and issues in another. Students will develop knowledge, skills, and values held by professionals in the sport management industry.
This course provides a framework for understanding marketing strategies used in the sports industry. This course primarily examines two themes in sports marketing, sports as a medium and sports as product. The first theme views sports as one of the vehicles to promote a product, service or organization. It explains how non-sport related businesses can benefit from using sports as part of their marketing communication program. The second theme focuses on the application of marketing principles and theories to promote sports and sport related products (including professional, college or amateur teams, events, and recreation).
This is an experiential course that allows 3rd year sport management students to build on the knowledge and competencies developed in SPM 105 and SPM 205. Using a combination of hands-on sports facility and event management activities and focused reflection through academic work, students will solve problems and explore issues to further develop knowledge, skills, and values held by professionals in the sport management industry.
SPM 396Sports Marketing Communications and Promotion3
Marketing and promotional concepts applied within a sports public relations context. Topics include developing marketing strategies, implementing marketing plans, licensing, advertising, promotions and sales.
This is an experiential course which allows 4th year sport management students to build on the knowledge and competencies developed in SPM 105, SPM 205 and SPM 305. Using a combination of hands-on sports facility and event management activities and focused reflection in academic work, students will solve and explore complex issues to further develop knowledge, skills and values held by professionals in the sport management industry.
This course will explore concepts on strategic management as they relate to the sports industry environment. The course will focus on the application of management knowledge and the underlying principles necessary to successfully manage a sport business. Practical applications of theoretical concepts will be emphasized. Course content includes theories of management and the applicability of such to the sports industry, including strategic planning, decision making, implementation and controlling processes, understanding organizational performance, environmental analysis, leadership and conflict management as well as culture and change management.
Issues facing sports agents, including client acquisition and retention, contract negotiations, endorsement deals, the regulation of sports agents, and business ethics.
Legal issues in sports settings, including torts, contracts, antitrust, labor law, intellectual property, Title IX, athlete-agent relationships and liability.
Guided experience in approved positions with cooperating organizations. Written assignments, periodic conferences, and evaluation statement required. Pass/fail grading. Open to senior management majors with a 2.8 GPA or higher. Same as ACC 470 , DSC 470 , ECN 470 , FIN 470 , MGT 470 , MKT 470 , RMI 470 . Pass/Fail
