MCO

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

This course is a prerequisite or corequisite for all other MCO courses. ( ENG 110 - ENG 111 (Grade C or Better)) Introduction to the principles, philosophies, policies and practices of mass media industries, including print, broadcast, internet and new media communications, and allied professions of advertising and public relations. Attention is also given to historical perspectives, regulations, global implications and change.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

ENG 112 (Grade C or Better) & MCO 201 An introduction to the basic principles of the journalism profession. Emphasis is given to journalistic writing for the media in terms of style, structure, comprehension, and readability. Examines the fundamentals of newsgathering, news writing, interviewing, research, news judgment, and deadline pressures.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 201 An introduction to the techniques and procedures in the creation, production and direction of radio programs. It is designed to introduce students to basic knowledge and technical skills students need to understand various aspects of announcing such as articulation, voice projection, posture, and studio performance in various radio and television announcing situations. Emphasis will be placed on laboratory and technical experiences.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 201 This is an introductory course geared to the specialization of basic video production with an emphasis on field, studio and film production. This course will prepare students for the pre-production phase of all video projects. By taking this course, students will learn how to bring their projects to life from storyboarding, set design, planning for props, location scouting and working with talent. Through this experience, students will understand camera motion techniques, production theories, and basic video editing construction.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 222 & MCO 223 An introduction to the principles, philosophies, and industries of new media in terms of user generated content, online expression, social networking, identity management, community building, and citizen journalism. The course will focus on applying new media landscape principles through the incorporation of various multimedia elements, photos, sound, video, and text.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

ENG 112 Course is designed to address the development of mass media from the colonization of America to present-day. The interrelationships between print media and American social, cultural, economic and political issues are explored, with some examination of how theses interrelationships influenced the development of twentieth century non-print media.

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 320 Study of the methods, techniques, and measuring instruments currently used in the analysis of historical and contemporary communication theories.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 210 , MCO 222 , and MCO 223 This course is designed to refine various writing skills as learned in MCO 210 , MCO 222 , and MCO 223 through an integrated approach which emphasizes the fundamental writing skills required by all media - print, broadcast, internet and new media communications, advertising, and public relations. Application of different media formats, particularly in electronic and multimedia journalism, will culminate in an integrated journalism media portfolio.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

POL 201 , MCO 320 Study of laws, rules, and regulations governing mass media industries in the United States. Emphasis on understanding and analyzing the legal, economic, professional, and ethical principles when gathering, reporting, editing and publishing information.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 223 Application of principles learned in MCO 223 with course focus on studio production and field production. Students will gain experience in professional studio production and learn field production skills including camera set-up, lighting issues, and audio. Work will include public affairs show and a group documentary video project.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 222 Advanced study of the process of studio and commercial recording radio broadcasts through an examination of the principles of tape or CD recording and digital editing. It is designed to help students master the advance knowledge and technical skills of various aspects of announcing such as articulation, voice projection, posture, and studio performance in various radio and television announcing situations. Participation is in extensive commercial and studio recording projects is required. Emphasis will be placed on advance laboratory and technical experiences.

Prerequisite: Junior status This course addresses interactive, emerging digital media. Medium to advance skills associated with publishing content in a variety of digital environments will be learned and applied by students taking this course. Particular focus is paid to graphic, work processing, layout software applications, and the principles and technologies of advanced web development.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Junior status This course addresses interactive, emerging digital media. Medium to advance skills associated with publishing content in a variety of digital environments will be learned and applied by students taking this course. Particular focus is paid to graphic, work processing, layout software applications, and the principles and technologies of advanced web development.

Prerequisite: Junior status This course examines media portrayals of race, gender, and class in U.S. media. Using a historical and sociocultural lens students will study, analyzes and critically discuss media representations of various cultures and audience impact. Focus will also include media diversity as it relates to media policy, literacy, activism and advocacy.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Junior status This course examines media portrayals of race, gender, and class in U.S. media. Using a historical and sociocultural lens students will study, analyzes and critically discuss media representations of various cultures and audience impact. Focus will also include media diversity as it relates to media policy, literacy, activism and advocacy.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

ENG 112 This course is designed to instruct students on how to design a full media kit and fully diagnose the public relations theories, strategies and practices that regulate the field. This course combines theoretical approach with practical, hands-on tasks.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 222 , Junior status Training in articulation, voice projection, modulation, and quality, along with studio performance applied to radio and television news, sports, commercial, and music announcing. Emphasis is placed on laboratory experiences.

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 223 This course will expose students to the fundamentals of film studies. Students will review films including Hollywood, African-American, International, and Third World Cinema weekly from the early 1900s through present day to examine the nature of filmmaking’s social and psychological role in society. Students will also learn about narrative filmmaking through critical analysis of theories in structuralism, auteurism, ideological criticism and spectatorship.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 320 and MCO 326 or MCO 329 Application of principles learned in advanced courses MCO 320 and 327 or MCO 329 to an actual professional situation. Students are placed with the student newspaper or a local media organization to gain hands-on experience. Graduation portfolio must be produced.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 326 This course is an introduction to the art of filmmaking. Training and hands-on experience in short film writing, producing, directing and editing. Advanced study and application of the three stages of production: pre-production, production and post-production.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 320 , Junior status This course is designed to provide a seminar-style opportunity to build an individual writing style and voice and to enjoy the “art” of writing. Students will be exposed to best practices and techniques in feature writing to specific audiences, and aim to be published as well as explore other feature writing submission opportunities, prizes and foundations.

Prerequisite: Junior status This course focuses on the principles of radio and television management, including economic, administrative, and organizational structures and procedures. Emphasis on the role that broadcasting has assumed in society and examination of the various relationships within industry segments and their functions. Students will gain the knowledge necessary to reinforce their understanding of major policies and issues within the market structure, telecommunications and regulation of the communications industry.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Junior status This course focuses on the principles of radio and television management, including economic, administrative, and organizational structures and procedures. Emphasis on the role that broadcasting has assumed in society and examination of the various relationships within industry segments and their functions. Students will gain the knowledge necessary to reinforce their understanding of major policies and issues within the market structure, telecommunications and regulation of the communications industry.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 231

Corequisite

MCO 331 An introduction to the principles, of digital storytelling and media that will immerse students in the technologies and aesthetics necessary for digital communication across a wide spectrum of media and platforms. Subject areas include digital photography, videography and sound.

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

MCO 231 and MCO 331 This course introduces students to new communication technology and its newfound influence on society. The course will focus on examining new media tools and providing a hands-on approach. Technologies such as computer-mediated communication, social networking, blogging, media analytics, and research/fact-checking will be explored. Students will also be taught proper communication etiquette for using social media.

Prerequisites: GPA 2.5 or better Course is designed to introduce practical skills pertaining to the media platforms afforded by the department area: Video Production, Newspaper, Yearbook, and Radio. As part of the course, students are required to complete 60 hours under the supervision of a journalism and mass communications professional as assigned by the department chair of the Mass Communications Program.

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

GPA 2.5 or better Course is designed to introduce practical skills pertaining to the media platforms afforded by the department area: Video Production, Newspaper, Yearbook, and Radio. As part of the course, students are required to complete 60 hours under the supervision of a journalism and mass communications professional as assigned by the department chair of the Mass Communications Program.

Subject

MCO

Credits (min)

1

Credits (max)

1

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite: Advanced Student Status and Permission of Instructor Topics Rotate

Subject

MCO

Credits (min)

3

Credits (max)

3

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Advanced Student Status and Permission of Instructor Topics Rotate

Prerequisite: Advanced Student Status and Permission of Instructor A practicum course that allows students to combine classroom theories with hands-on experience in an off-campus facility.

Subject

MCO

Credits (min)

3

Credits (max)

6

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Advanced Student Status and Permission of Instructor A practicum course that allows students to combine classroom theories with hands-on experience in an off-campus facility.

Prerequisite: Advanced Student Status and Permission of Instructor A practicum course that allows students to combine classroom theories with hands-on experience in an off-campus facility.

Subject

MCO

Credits (min)

3

Credits (max)

6

Type

course

Edition

2026-2027

Catalog

2026-2027 Undergraduate Catalog

Source

catalog.shawu.edu

Prerequisite

Advanced Student Status and Permission of Instructor A practicum course that allows students to combine classroom theories with hands-on experience in an off-campus facility.