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Program checklist · Master

Digital Marketing and Artificial Intelligence, Master

Wake Forest University · Winston-Salem, NC

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
Master
Credential class
ceterms:MasterDegree
CIP
09.0909
Total credits (published)
30
Credits (computed from items)
27
Catalog edition
2026-2027
Checklist type
degree-program
Identifiers
IPEDS UNITID
199847
CourseShelf checklist
CK_199847_b9bce47b
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Core Courses

major core · 9 items
  1. DMG 710
    AI for Digital Marketing, Branding, and
    As published: “AI Marketing Strategy”
    3
  2. DMG 712
    Digital Marketing Research, Journey
    As published: “The AI-Era Consumer Behavior and Research”
    3
  3. DMG 714
    Leadership, Ethics, and the Legal
    As published: “AI Ethics and Marketing Responsibility”
    3
  4. DMG 720
    Marketing Analytics and Data Visualization
    As published: “AI Marketing Analytics and Data Visualization”
    3
  5. DMG 722
    AI-Enhanced Branding, Storytelling, and
    As published: “Storytelling and Creating Human and AI Content”
    3
  6. DMG 724
    Digital Design Thinking and the User
    As published: “Design Thinking and AI Tools”
    3
  7. DMG 730
    Digital Marketing Tools and Campaign
    As published: “Campaign Analytics and the Ad-Tech Reset”
    3
  8. DMG 732
    Social Media Marketing: SEO, Content
    As published: “AI-Powered Social Media Marketing Strategy: Discovery, Content, and Influence”
    3
  9. DMG 799
    3

Select 1 Elective

electives · 0 items

    The electives below are recommended by the Academic Director as most applicable to your degree program. SPS students can choose any course (other than those requiring prerequisites, Capstone/799 courses, or internship courses) from the SPS catalog to fulfill their elective requirements.

    electives · 9 items
    1. PMP 710
      3
    2. CMS 720
      3
    3. CMS 722
      3
    4. CMS 732
      3
    5. CMS 750
      3
    6. DMG 751
      AI-Powered Visual Content Creation and
      As published: “AI-Powered Visual Content Creation and Video Development”
      3
    7. DMG 752
      3
    8. DMG 753
      The Customer Journey: Website and
      As published: “The Customer Journey: Website and eCommerce Marketing”
    9. LDR 726
      3
    Source. Wake Forest University, catalog 2026-2027 — https://bulletin.wfu.edu/professional-studies/programs/degree-programs/digital-marketing/. Captured page pages/0178.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.