CMS 710Communications Today3
3 CMS 720 Crisis and Issues Communications 3 3 CMS 722 Strategic Communications 3 3 CMS 724 Public Relations 3
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
Wake Forest University · Courses
CMS
10 courses with the subject CMS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
CMS 712Communications Research3
Strategic communicators understand that data is an essential basis for well-planned strategies. This course provides the knowledge of research design and data interpretation, helping communications professionals become proficient consumers and ethical producers of research-based arguments.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 714Digital Communications Engagement3
In today’s digital world, consumers of digital messaging are also producers of digital content. Today’s professionals must not only keep up with the near-constant changes in media platforms but must use multiple channels to generate content and listen to users. This course helps build a foundation in current digital practices and emerging media technologies. Students also examine how AI-driven engagement analytics and optimization tools shape audience insights and digital communication strategies.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 720Crisis and Issues Communications3
3 CMS 722 Strategic Communications
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 722Strategic Communications3
Internal and external stakeholders expect greater transparency and responsiveness from organizational leaders today. This course emphasizes the practice of internal and external strategic communications through the analysis of case studies spanning corporate communications, public relations, marketing, and social media. This course examines real organizational challenges and students work to identify solutions.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 724Public Relations3
Public relations (PR) professionals are increasingly tasked with building and maintaining multi-directional relationships with both internal and external key stakeholders. This course introduces practical approaches to communicating persuasively and building managing corporate reputation, driving awareness and affinity for the brand among a wide array of stakeholders.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 730Communications Leadership3
Organizational Culture & Ethics
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 732Leading through Intercultural Communications3
Equitable practices foster trust and commitment to organizations and brands. Communication leaders must develop intercultural awareness and competence that reflect diversity of thought, culture, and experience. Learn how to assess and design inclusive communication strategies and put them into action.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 750Champion Corporate Branding3
Companies with a strong brand purpose have stronger customer and employee loyalty. Is your company’s brand strong? How can you start with the “why” of your brand rather than the “what” and “how” of a product line? In this course, you will learn to recognize strong brands and identify strategies for strengthening brand purpose.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
CMS 799Consultative Project3
Hours Select 1 Elective 3 The electives below are recommended by the Academic Director as most applicable to your degree program. SPS students can choose any course (other than those requiring prerequisites, Capstone/799 courses, or internship courses) 3 from the SPS catalog to fulfill their elective requirements.
- Subject
- CMS
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026-2027
- Source
- bulletin.wfu.edu
Source: Wake Forest University's catalog, linked per course · table learning_unit · CourseShelf publish 61