153 courses with the subject COM, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
COM 100Introduction to Communication and Rhetoric3
An introduction to the discipline of Communication through an overview of related subfields, including their history, influential theories, and trends in research and practice.
A study of the theory and practice of public address. Lab experiences in the preparation, delivery, and critique of informative and persuasive speeches. (D)
COM 120Introduction to Critical and Creative Media3
Introduction to the major theories and aesthetics of motion pictures and other media forms through a study of styles related to writing, directing, cinematography, editing, and sound. Students are introduced to oral, written, and visual competencies required for successful completion of the major or minor. (D)
COM 162Introduction to Integrated Marketing Communications3
Provides a broad and basic understanding of the principles of integrated marketing communication in all its forms. The course is a foundational course for the ICS concentration for those wishing to pursue marketing communication as a career. Covers the building blocks of integrated marketing communication, the strategic use of such communication to reach a specific target across multiple media platforms, and the understanding of how to develop and shape messages to suit platform, purpose and audience. (D)
An introduction to the theory and practice of broadcast journalism. Topics will include ethics, technology, and the media as industry. Projects will address writing, producing, and performing for radio and television. Also listed as JOU 355.
Explores the various forms of Black popular culture and the cultural and intellectual politics the inform its reception and representation by scholars and the general public. Also listed as AAS 207.
A project-based exploration of sound design and soundtracks for media, film, and performance. Assignments will include field recording, Foley, ADR, synthesis, mixing, mastering, and using artificial intelligence for soundtracking and underscoring. No prior knowledge or experience is necessary. CCM, production.
COM 250Communicating for an Entrepreneurial Mindset3
Exploration of communication in today’s workplaces and the expectations for leaders and employees to communicate “entrepreneurially.” Focus on communication across settings where teamwork is prioritized. Also listed as ENT 250.
COM 262Writing for Public Relations and Advertising3
Principles and techniques of public relations and applied advertising. Students use case studies to develop public relations and advertising strategies. P-COM 162.
This course outlines the principles and practice of digital and social media marketing in integrated marketing communication. Includes the digital consumer journey, the role of major social media platforms in engaging consumers, and the importance of a data-driven approach to measuring effectiveness.
Learn about sportscasting through hands-on projects that involve writing, reporting, anchoring, play-by-play and hosting. Go behind the scenes with a diverse group of working sportscasters, who will show and tell what their jobs entail.
Individual communication internships to be approved, supervised, and evaluated by an appropriate faculty advisor. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Individual projects in debate to be approved, supervised and evaluated by an appropriate faculty advisor. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Individual projects in debate to be approved, supervised and evaluated by an appropriate faculty advisor. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Individual projects or collaborations with appropriate professionals in media production to be approved, supervised, and evaluated by a faculty advisor. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Individual projects or collaborations with appropriate professionals in media production to be approved, supervised, and evaluated by a faculty advisor. May be repeated for credit. Pass/Fail only. P-Prerequisite override required. Combined Bulletin 2026-2027 131
Directed study in an area of interest to be approved and supervised by a faculty advisor. May be repeated for credit. P-Prerequisite override required.
Credit opportunities for students to collaborate with faculty on research projects. Awards credit to students assisting faculty with research initiatives led by the faculty. Projects may be short term, culminating in presentation or publication, or longitudinal, where the student participates in an on-going effort. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Credit opportunities for students to collaborate with faculty on research projects. Awards credit to students assisting faculty with research initiatives led by the faculty. Projects may be short term, culminating in presentation or publication, or longitudinal, where the student participates in an on-going effort. May be repeated for credit. Pass/Fail only. P-Prerequisite override required.
Explores the conventions and variations of film and media genres such as Science Fiction, Horror, Western, Anime, Epic, Noir, and others (content variable). Explores the history of the content in an international context from the beginning of the genre to the present. Film Genre may be repeated for credit as long as the genre type is different.
Subject
COM
Credits (min)
3
Credits (max)
3
Type
course
Repeatable
may be repeated for credit as long as the genre type is different.
COM 307The Prophetic Mode in American Public Discourse3
Investigates prophetism as a rhetorical act by examining Biblical forms of prophetic speech and investigating how these forms influence American public discourse.
Examines representative historic and contemporary speechwriting, including composition and delivery of ceremonial, legal, and political speeches. Builds practical knowledge through delivery, discussion, and interviews with professional speechwriters.
The course overviews digital media as well as studying the meaning of how visual images are used in our society. The course is designed to look at the changing landscape of visual storytelling.
From script to screen, covers theory and practice of digital cinema production by creating short fiction films with emphasis placed on storytelling and collaboration. Working solo and in groups, students develop their storytelling skills and gain experience with conceptualization, project development, camerawork, sound recording, and editing. P-COM 247.
Theory and research on the influence and effects of mass media on audiences. These include reception, cognitive processing, and attitudinal and behavioral influences.
Introduction to the art and practice of writing for the screen. Through numerous exercises, students learn to use experiences, observations, and imagination to create compelling characters and stories for a variety of mediums and complete an original, short screenplay.
Explores the intersection of American culture and the television situation comedy, one of the oldest and most ubiquitous forms of television programming.
Examines historical and contemporary ethical issues in the media professions within the context of selected major ethical theories while covering, among other areas, issues relevant to: journalism, advertising, public relations, filmmaking, and media management.
Investigates theory and research in media and child development in order to explore how children and adolescents process and are affected by electronic media from television to new media.
Introduces the theory and practice of performing for the camera. Covers basic camera, commercial work, how-to videos, newscasting, and other performance formats.
An advanced approach to narrative theory as well as examination of the role of the screenwriter in the motion picture industry, the influence of film genre on screenwriting, and the politics of nontraditional narrative structures. Students are expected to complete an original, feature-length screenplay. P-COM 316.
Explores how we use, make sense of and are affected by social media both intrapersonally and interpersonally. Traditional media and information processing theories are explored; recent research on social media effects is discussed.
COM 329The Arab-Israeli-Palestinian Conflict as a Communication
Phenomenon. (3 h) Explores the evolution of the Arab-Israeli-Palestinian conflict as a communication phenomenon; focusing on the narratives of the parties to the conflict as viewed through the lens of extant communication- grounded conflict theory.
Examines domestic and international terrorism as grounded in extant communication theory, with emphasis on explicating the role that communication plays in current conceptualizations and responses to terrorism.
Examines how sport media coverage frames our understanding of society's biggest social issues, including race, gender, and human rights and challenges students to find their voices on these issues through participatory exercises and production projects.
Examines the intersection of media content, production and business practices, and examines how the digital revolution is changing the game for content creators, leagues and teams.
COM 334Entrepreneurial Communities and Winston-Salem3
This course uses narrative theory to examine how myths, stories, and other tropes form the basis on which we understand entrepreneurs and entrepreneurship. Attention is given to diverse and alternative stories and practices. Students will collect and analyze entrepreneur narratives. Also listed as ENT 334.
Explores the persuasive nature of organizational messages--dealing with risk, reputation, image, legitimacy and strategic communication--including those exchanged between organizational members and those presented in behalf of the organization as a whole.
COM 337Social Media Marketing in the Creative Arts3
Explores how social media is changing not just what content creators produce, but also how creators engage with their audience through the use of social media and marketing techinques.
This course explores how Black public voices and identities have been invented, cultivated, and muted in the interests of shaping Black culture. The course focuses on how aesthetic and artistic practices, in particular, act as forms of rhetorical invention of culture. (CD)
Explores the history and theory of citizenship as a deliberative practice linked to the rhetorical tradition of communication with an emphasis on participatory and deliberative skills as part of the process in which communities are formed and citizens emerge as members. (EI)
Examines the role of sport in society, cultural, and institutional practice. Surveys the value represented by interpersonal and mediated messages regarding key dimensions of sport including competition, ethics, gender, and race.
Students develop and critique speeches, debates, trial practice and moot court across a variety of legal speaking venues. (Co-taught by Law and Communication Faculty - summer).
A comparison of communicative and linguistic processes in one or more national cultures with those of the United States. Only offered for 1.5 or hours. (CD)
Advanced study of theories and research in one or more of the specialized concentrations of interpersonal communications. Combined Bulletin 2026-2027 133
An in-depth look at the role of mass media in shaping communication between and about cultures using examples from traditional and emerging media systems. (CD)
Examination of the principles behind designing, implementing, and evaluating a health campaign, including message design and application of media theories for behavior change.
This course examines the role of media in the construction of social categories such as gender, race, class, and sexual orientation. The course presents a variety of perspectives that address diversity in relation to media, with an emphasis on entertainment media. (POR)
COM 360Communication and Cultures of India: Immersed in India3
Examines the different patterns of communication of the people of India through an immmersive experience, a journey from the Himalayas to the oceans, studying the connections between the geography, history, and cultures of India.
Creation of fully integrated communication campaigns for major brands, from uncovering target audience insights to articulating brand strategy and key messaging, through development of the big campaign idea and activation plans for the market. Culminates with team presentation pitches to their 'client' and is designed for Communication majors who have demonstrated interest in pursuing careers in marketing communication. P-COM 262 or JOU 350.
Focuses on understanding the psychology of consumer purchasing behavior and how marketing communications can influence that. Examines consumer motivations, influences, decision-making processes, and behaviors as they relate to the development of a marketing communications strategy. P-COM 162.
Combines theory and research in social science with narrative in multiple forms: film, visual art, memoir, short story, and poetry. Explores the power of story to transform human lives with an emphasis on health. Asks: What is narrative? How does narrative shape who we are? How does narrative inform our understanding and experience of wellness and illness? How does narrative influence health communication in our personal relationships? What role can narrative play in medical education, medical practice, and public health campaigns? Through careful study and reflection, students discover how story can create positive change on a personal, professional, and societal level.
The production of short films, digital study guides, or E-books and/or other types of multimedia materials on important social, political, cultura and economic issues. Opportunities for students to immerse themselves in a topic and interact with scholars from various disciplines (topics vary each year).
This course analyzes the wide range of public discourse that constitutes the "South" and what it means to be "Southern." Students will engage in texts ranging from founding documents to secession speeches to music and even Southern food. The goal of the course is to come to a clearer understanding of where concepts of the South come from, how they circulate, and whether or not they have room for change.
COM 367Integrated Marketing Communication for Non-Profit
Organizations. (3 h) Designed for students whose interests involve creating strategic integrated advertising and marketing communications programs for nonprofit organizations. The course explores the many stakeholders served by nonprofits and the variety of messages and communication platforms nonprofits must take into account to meet the organization’s objectives. P- COM 162.
Employs critical and transnational approaches to media texts and the industry that produces them. Students will gain a deeper theoretical and critical understanding of media texts and how they both reflect and construct the human condition through reading, viewing, discussion, and writing. (POR)
COM 372Environmental Communication: Risk & Crisis3
Explores scholarship and practice of environmental risk and crisis communication for attitude and behavior change. Applies theory to strategic environmental risk and crisis communication plans for community organizations.
An intensive study of the ideas of three noted scholars and teachers in the field of communication. Students will interact with each teacher during a two- to three-day visit to Wake Forest. May be repeated for credit.
Examination of the philosophical and historical traditions, significant cases, and contemporary controversies concerning freedom of expression. Offered in alternate years.
COM 607The Prophetic Mode in American Public Discourse3
Investigates prophetism as a rhetorical act by examining Biblical forms of prophetic speech and investigating how these forms influence American public discourse.
An introduction to narrative theory as well as examination of the role of the screenwriter in the motion picture industry, the influence of film genre on screenwriting and the politics of nontraditional narrative structures. Students are expected to complete an original, feature-length screenplay.
Examines historical and contemporary ethical issues in the media professions within the context of selected major ethical theories while covering, among other areas, issues relevant to jounalism, advertising, public relations, filmmaking, and media management.
COM 629The Arab-Israeli-Palestinian Conflict as a Communication
Phenomenon. (3 h) Explores the evolution of the Arab-Israeli-Palestinian conflict from the end of the Nineteenth Century to its contemporary dynamic as a communication phenomenon; focusing on the narratives of the parties to the conflict as viewed through the lens of extant communication- grounded conflict theory.
Examines domestic and international terrorism as grounded in extant communication theory, with emphasis on explicating the role that communication plays in current conceptualizations and responses to terrorism.
Embraces narrative theory to examine how myths, stories, and other tropes form the basis on which we understand entrepreneurship. We will consider diverse and alternative stories as well as the construction of the neoliberal individual in a postmodern epoch.
Explores the persuasive nature of organizational messages - those exchanged between organizational members and those presented on behalf of the organization as a whole. Offered in alternate years.
COM 638The Art of Twentieth-Century African-American Rhetoric3
Explores how African Americans have invented a public voice in the twentieth century. Focuses on how artistic cultural expression, in particular, has shaped black public speech.
Explores the history and theory of citizenship as a deliberate practice linked to the rhetorical tradition of communication with an emphasis on participatory and deliberative skills as part of the process in which communities are formed and citizens emerge as members.
COM 640Democracy, Slavery, and Sex: Emancipation Discourse from the
Founding to the Civil War. (3 h) Examines the influence of emancipation movements on American public discourse by reading and analyzing original speeches and documents with emphasis on abolition of slavery and woman's rights.
COM 641Class, Race, Sex and War: Emancipation Discourse from the
Civil War to the Second Wave of Feminism. (3 h) Examines the influence of emancipation movements on American public discourse by reading and analyzing original speeches and documents. Among the movements addressed are labor, civil rights, student protest, and women's liberation.
Examines the role of sport in society, cultural, and institutional practice. Surveys the value represented by interpersonal and mediated messages regarding key dimensions of sport including competition, ethics, gender, and race.
In-depth look at the role of mass media in shaping communication between and about cultures using examples from traditional and emerging media systems.
Examination of the principles behind designing, implementing, and evaluating a health campaign, including message design and application of media theories for behavior change.
Combines theory and research in social science with narrative in multiple forms: film, visual art, memoir, short story, and poetry. Explores the power of story to transform human lives with an emphasis on health. Asks: What is narrative? How does narrative shape who we are? How does narrative inform our understanding and experience of wellness and illness? How does narrative influence health communication in our personal relationships? What role can narrative play in medical education, medical practice, and public health campaigns? Through careful study and reflection, students discover how story can create positive change on a personal, professional, and societal level.
Intensive study of the ideas of three noted scholars and teachers in the field of communication. Students interact with each teacher during a two- or three-day visit to Wake Forest.
COM 719Theory and Research Design in Communication Science3
Examination of communication science theory with a focus on critiquing and utilizing theory in research, accompanied by an overview of quantitative research design and methodology.
COM 752Contemporary Rhetorical and Communication Theory3
Introduction to theory building in human communication and rhetoric, with a survey and evaluation of major contemporary groups of theorists. Approaches studied are those which emphasize the symbol (George Herbert Mead and Kenneth Burke), human relations (Martin Buber), the media (Marshall McLuhan), and systems (Norbert Wiener).
Study of contemporary social science approaches to persuasion theory and research. Influence is examined with interpersonal, social, and mass media contexts.
Study of recent research and theoretical developments in dyadic communication. Methodology examined includes conversational analysis, field, and experimental approaches.
Intensive study of selected topics in communication. Topics may be drawn from any theory or content area of communication and offer a wide variety of special topics across a two year program. May be repeated for credit for a maximum of 12 hours.
Subject
COM
Credits (min)
1
Credits (max)
3
Type
course
Repeatable
May be repeated for credit for a maximum of 12 hours.
COM 781Readings and Research in Speech Communication1-3
Students may receive credit for a special reading project in an area not covered by regular courses or for a special research project not related to the master’s thesis. May be repeated for credit for a maximum of 16 hours.
Subject
COM
Credits (min)
1
Credits (max)
3
Type
course
Repeatable
May be repeated for credit for a maximum of 16 hours.
COM 782Readings and Research in Speech Communication1-3
Students may receive credit for a special reading project in an area not covered by regular courses or for a special research project not related to the master’s thesis. May be repeated for credit for a maximum of 16 hours.
Subject
COM
Credits (min)
1
Credits (max)
3
Type
course
Repeatable
May be repeated for credit for a maximum of 16 hours.
Program Director Jarrod Atchison Chair Steven Giles Associate Chair Marina Krcmar Professors Jarrod Atchison, Mary Dalton, Sandra Dickson, Michael David Hazen Woodrow Hood, Marina Krcmar, Ananda Mitra, Randall G. Rogan Associate Professors Mollie Canzona, Steven Giles, Rebecca Gill, John Llewellyn, Alessandra Von Burg, Ron Von Burg, Eric Watts, Margaret D. Zulick Assistant Professor Phillip Cunningham, Rowie Kirby-Straker Associate Teaching Professors Polly Black, Nathaniel French Professor of Practice Justin Green Assistant Professors of Practice Cagney Gentry, Thomas Southerland Affiliated Teaching Professors Peter Gilbert, Cara Pilson Manager of Communication/Media Laboratory Ernest S. Jarrett 2026-2027 Bulletin Search Bulletin Search The University Undergraduate The Graduate School of Arts and Sciences Calendars Procedures Student Wellness Requirements for Degrees Programs Degree Programs Bioethics (BIE) Biology (BIO) Chemistry (CHM) Communication (COM) Communication, MA Computer Science (CSC) Counseling (CNS) Documentary Film Program (DOC) Education (EDU) English (ENG) Health and Exercise Science (HES) Liberal Arts Studies (LBS) Mathematics (MTH) Physics (PHY) Psychology (PSY) Quantum Information Sciences (QIS) Statistics (STA) Sustainability (SUS) Dual Degrees Certificates Concentrations Courses A-Z Governing and Advisory Boards Graduate Council and Faculty The Administration The School of Divinity The School of Professional Studies Search Programs Search Courses Courses A-Z Archive Print Options Print this page Send this page to the printer. Download this pageSave this page as a PDF.Undergraduate CatalogA PDF of the entire Undergraduate catalog.Graduate CatalogA PDF of the entire Graduate catalog.Divinity CatalogA PDF of the entire School of Divinity catalog.Professional Studies CatalogA PDF of the entire Professional Studies catalog.Download the bulletinSave the entire bulletin as a PDF. Back to Top