12 courses with the subject DMG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
DMG 710AI for Digital Marketing, Branding, and3
Strategy FTA 712 DMG 712 Digital Marketing Research, Journey 3 FTA 714 Mapping, and Consumer Analytics HAD 720 DMG 732 Social Media Marketing: SEO, Content, 3 HIF 722 Influencers and AI INF 751
3 Influencers and AI 3 DMG 799 Digital Campaign Project/Capstone 3 3 Select 1 Elective 3 The electives below are recommended by the Academic 3 Director as most applicable to your degree program. SPS students can choose any course (other than those requiring prerequisites, Capstone/799 courses, or internship courses) from the SPS catalog to fulfill their elective requirements.
DMG 752Digital Consumer Psychology and Decision Making3
This course will provide a deep dive into online and mobile consumer behavior and use an analytics-driven approach to explain why consumers look, pause, click, engage, and buy.
This course will enable students to integrate the skills and knowledge that were developed in the other courses of the program to complete a digital marketing project for an organization.
