13 courses with the subject MIDE, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Offered Either Fall or Spring; Lecture hours:3Introduction to principles of marketing. Examines how organizations facilitate exchange relationships by customers' needs and wants. Explores the intricacies of identifying and establishing market positions and understanding consumer behavior.
Topics course,Offered Fall, Spring or Summer; Lecture hours:3; RepeatableA seminar on selected topics in marketing, innovation, and design.
Offered Either Fall or Spring; Lecture hours:3A survey of the relationships among marketing, innovation, and design. Students will practice various approaches to creative and innovative thinking. Prerequisite: MIDE 201 or permission of the instructor.
Offered Either Fall or Spring; Lecture hours:3A toolbox of research methods for understanding consumer behavior with appropriate exposure to philosophical and theoretical underpinnings of various approaches. Prerequisites: MIDE 201 or permission of the instructor.
Offered Either Fall or Spring; Lecture hours:3Implementation of creative techniques for exploring ideas and transforming ideas into appropriate mediums for communication. Includes creative ideation, sketching, digital and physical modeling. Prerequisites: MIDE 201 and MIDE 300.
Offered Either Fall or Spring; Lecture hours:3Integrating learned knowledge, students practice making marketing-related decisions through case analysis of various business scenarios. The predominant emphasis is on drawing together disciplinary experiences and providing a more coherent appreciation of the major's academic discipline. The educational goals of the class focus on critical, analytical and synthetic thinking. Prerequisite: MIDE 201 or permission of the instructor.
Offered Either Fall or Spring,Topics course; Lecture hours:Varies; RepeatableIndividual study or projects, supervised by instructor. Prerequisite: permission of the instructor.
Offered Occasionally; Lecture hours:3The course examines the overall digital marketing strategy, as well as the specific implementation and executional considerations of digital marketing plans. It provides a detailed understanding of all digital channels and platforms.
Offered Either Fall or Spring,Topics course; Lecture hours:Varies; RepeatableA seminar on selected topics in marketing, innovation and design.
Offered Either Fall or Spring,Topics course; Lecture hours:Varies; RepeatableA seminar on selected topics in marketing, innovation and design.
Offered Either Fall or Spring; Lecture hours:3,Other:1A hands-on, computer-based introduction to consumer analytics and marketing research, emphasizing the use of data to guide strategy and decision-making. Topics include data modeling to support market and competitive analysis, segmentation, preference measurement, pricing, and digital marketing. Pedagogy emphasizes lectures, exercises, case studies and projects. Prerequisites: ANOP 102 and MIDE 201 or permission of the instructor.
Offered Both Fall and Spring; Lecture hours:3This course begins with a primer on ethical theories and how they are used to evaluate organizational decisions and behavior in the context of new technologies. Topics include how technology destroys privacy, degrades cognitive skills, replaces jobs, and drives socio-economic disparity. The course concludes by examining the negative impacts of artificial intelligence on humanity. Open to juniors and seniors.
Offered Either Fall or Spring,Topics course; Lecture hours:Varies; RepeatableSpecial and independent studies for Markets, Innovation and Design majors selected under the guidelines of the school and the University Honors Council. Honors thesis required. Prerequisites: nomination by the school and permission of the instructor.
Source: Bucknell University's catalog, linked per course · table learning_unit · CourseShelf publish 59
