5 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 302CONSUMER BEHAVIOR
This advanced course examines the psychological, social, cultural, and economic factors that influence consumer decision-making. Students analyze how perceptions, attitudes, motivations, and post- purchase behaviors shape buying patterns across various markets. Emphasis is placed on applying consumer insights to develop data-driven marketing strategies, enhance customer engagement, and build brand loyalty. Real-world case studies and behavioral research are used to inform ethical and effective marketing practices. Credit Hours: Lecture-3, Lab-0, Credits-3 Prerequisite(s): None
MKT 310DIGITAL MARKETING AND SOCIAL MEDIA STRATEGY
This course provides an in-depth exploration of digital marketing tools, platforms, and trends shaping today’s competitive landscape. Students develop strategic digital marketing plans using data analytics, content marketing, SEO/SEM, mobile apps, and social media engagement. Emphasis is placed on brand building, customer acquisition, and leveraging emerging technologies for measurable outcomes. Through real-world examples and hands-on projects, students craft integrated campaigns that align with organizational goals and market dynamics. Credit Hours: Lecture-3, Lab-0, Credits-3 Prerequisite(s): None
This course explores key legal and ethical considerations in media, marketing, and digital content creation. Students examine intellectual property rights, defamation, privacy, Fair Use, and regulatory compliance in the context of advertising and online communication. Special focus is placed on ethical decision-making, risk mitigation, and the evolving legal landscape of digital platforms. Case studies and real-world scenarios prepare students to navigate complex issues with confidence and integrity in professional media environments. Credit Hours: Lecture-3, Lab-0, Credits-3 Prerequisite(s): None PENNSYLVANIA INTITUTE OF TECHNOLOGY | COLLEGE CATALOG 2026-2027 166
This advanced course provides an in-depth analysis of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as critical tools for digital visibility and lead generation. Students learn to develop data-driven strategies to improve website performance, optimize content, manage paid search campaigns, and measure key performance indicators using industry-standard tools. Emphasis is placed on integrating SEO/SEM within a broader digital marketing strategy, aligning with business objectives, and adapting to evolving algorithms and consumer behavior. Students will apply advanced concepts through case studies, audits, and campaign simulations. Credit Hours: Lecture-3, Lab-0, Credits-3 Prerequisite(s): None
