22 courses with the subject MKTG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTG 205Principles of Marketing Credits: 33
Introduction to language and issues of marketing with emphasis on learning to develop responsive marketing strategies to meet consumer needs. Topics include market segmentation, product development, promotion, distribution, and pricing. Introduction to such topics as the external environment, marketing research, international marketing, ethics, and careers in marketing may be included. Must be a business major with upper division standing to enroll.
ECON 102 or ECON 113 or HONR 166 Restricted to BSBA majors & business minors, including the marketing and entrepreneurship minors. Restricted to minimum 30 credits earned.
MKTG 206Consumer Behavior Credits: 33
Applied study of the cognitive, affective, behavioral, and environmental factors that influence decision-making in the marketplace. Students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will also be explored.
The course is an introduction to the concepts and best practices of personal selling. The personal selling process and its applications, understanding, and communicating with customers, and achieving success in personal selling are emphasized.
Emphasis on all aspects of managing a sales force. Topical coverage includes the sales process, recruiting, selection, compensation, training, and evaluation of salespeople. Other topics may include sales forecasting, sales quotes, number of sales territories needed, routing, and analysis of sales volume. Students exposed to sales careers they can pursue.
MKTG 325Advertising and Promotional Strategy Credits: 33
Studies the increasing importance of this marketing communication activity in contemporary society. Students consider persuasive communications efforts beyond advertising and become involved in real-life projects to experience and understand the relationship between theory and practice.
In this course, you will go deeper into concepts covered in Principles of Marketing. You will learn how to analyze marketing data to help make decisions about market segmentation and target market selection, new product and service development, product positioning, and allocation of marketing mix expenditures, to accomplish strategic marketing objectives.
Applied study of the state of digital marketing, best practices in online marketing efforts, and current advancements in online customer relationship management and customer engagement. Students will learn about and gain experience with on-site and off-site search engine optimization, website design, web analytics, landing page design and testing, paid search marketing, online advertising, email marketing, and social media marketing.
This course engages students in the application of social media and other emerging online marketing mediums. Learning in this course includes social media planning, social media key performance indicators and objective setting, social media analytics, and social media integration into the larger scope of marketing. The class includes hands-on development of social media tactics and channels. This may require students to set up individual social media accounts.
The course will provide an introduction to marketing tourism and events planning. Students will investigate basic elements of good marketing in the tourism industry through reading, discussions, and hands-on experience. Students will study and practice the basics of events planning.
In-depth analysis of store operation and management, merchandising techniques, methods for promotion, advertising and selling, pricing methods, and ways of controlling inventories. Examines current trends in retailing.
The socio-political-legal-economic environment of international marketing operations, which may include cross-cultural consumer behavior, international marketing research, forms of regional market agreements, international product, pricing, distribution and promotion policies, multinational corporations, and world trade patterns.
An introduction to the theoretical and applied perspectives of relationship marketing. Focuses on the driving forces that cultivate relationships between customer and company. Relationship marketing topics include (but are not limited to) brand and supplier loyalty/commitment, relationship-based buying, psychological relationship theory (with emphasis on applying such theory to marketing practices), and applications of customer relationship management (CRM).
Examines marketing theory and methods applied to profit and nonprofit service industries such as health care, finance, transportation, retailing, tourism, sports, arts and consulting. Conceptual understanding of services and the analytical tools used in solving services marketing problems are discussed.
Analysis of sports, especially as marketing tools affect the performance, participants, spectators and society in general. Internal and external factors analyzed as they affect marketing and management actions.
MKTG 399Independent Study in Marketing Credits: 33
Independent study affords students the opportunity to engage in independent study related to their major field, a supporting area, or specialized interest.
In-depth study of the tools of marketing research, including methodology and techniques used in measuring characteristics of markets for products and services. Topics include the research process, data collection, sampling, data analysis, and presentation of results. Contains hands-on development of capabilities to study characteristics of the marketplace.
MKTG 205 and MKTG 206 and ( SCMG 200 or MATH 117 ) or departmental permission Graduate Credit: This course is not available for graduate credit.
MKTG 451Marketing Analytics II Credits: 33
This course is designed as an experiential learning capstone course for the digital marketing & analytics concentration/major. Students will design and run their own set of studies in order to run selected statistical procedures and models that they were exposed to on conceptual and cased-based levels in MKTG 331 Marketing Analytics I . Emphasis will be centered around gaining practical experience designing, running, and reporting students’ own marketing analytic studies.
