7 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 205Marketing3
The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs. The course focuses on basic marketing concepts, the role of marketing in the organization, and the role of marketing in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other topics, which will be incorporated into the course, are external environment (which will focus on integrative topics with marketing, such as economics, politics, government, and nature), marketing research, international/global marketing with relevance to cultural diversity, ethics, the impact of technology on marketing, and careers in marketing.
An overview of the consumer decision process and the external and internal factors that influence buyer behavior. Examined external factors include; culture, social class, family influences, and referent situational influences. Internal factors include; individual consumer characteristics, motivations, and psychological processing mechanisms. Particular attention is given to the manner in which marketers utilize an understanding of consumers to develop relevant marketing strategies.
This course provides students with applied knowledge of Integrated Marketing Communications (IMC). Students will learn to expand their marketing expertise beyond that of a consumer and to incorporate critical thinking skills form a business perspective. The key component is the creation of an IMC plan. (Offered when interest is expressed and departmental resources permit.)
A study of the principles of retail management. The topics to be covered will include purchasing, pricing, inventory control, display, store location, layout and organization.
A study of selling and sales management and its relation to the marketing function. General principles of selling, retail selling, use of advertising and the laying out of sales territories are studied. Prerequisite: MKT 205 or permission of the department chair.
An introduction to the fundamentals of marketing research. Emphasis will be placed on the practical development and uses of research in marketing settings. The course will specially review problem definition, research design, sampling 2023-2024
Capstone course for the marketing and management majors. This course is designed to integrate the basic principles of Marketing, Management and Finance in a case study. Students will learn the analysis of real problems in these respective areas. Prerequisites: Senior status, or consent of the department chair.
