111 courses with the subject BUS, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course will engage students in collaborative human design thinking methods to enhance critical thinking and problem solving skills. These skills will enable students to solve complex real-world problems. Interdisciplinary faculty lecturers and entrepreneurs will expose students to a wide array of innovative ideas.
This course is a study of business calculations to solve business problems. Topics include introductory statistics, retail applications, banking, insurance, taxes, investments, and consumer credit.
An introductory course in general accounting. Topics covered include financial statements, the accounting information system, accrual accounting concepts, accounting for a merchandising enterprise and the multiple-step income statement, reporting and analyzing inventory, fraud, internal control and cash management, reporting and analyzing receivables, fixed assets, liabilities, and stockholders’ equity.
A continuation of BUS 201 to include accounting topics related to the statement of cash flows, the big picture of financial analysis, managerial accounting, job order costing, process costing, activity-based costing, cost-volume-profit costing and analysis, incremental analysis, budgetary planning and control, standard costs and balanced scorecard, and planning for capital investments. Prerequisite: BUS 201
An introduction to the use of computers in business, including operating systems, database, word processing, spreadsheets, and graphics. (formerly CA 218)
A comprehensive study of the legal environment concentrating on business, contracts, personal and real property law, sales, creditors’ rights, agency, business organization and estates. The Uniform Commercial Code, Corporations and Partnerships Acts and case studies will also form an integral part of the course.
An introduction to macroeconomics with emphasis on applying basic macroeconomic models to recent economic events. Special consideration is given to the determinants of unemployment, inflation, and economic growth.
An introduction to Microeconomics with emphasis on applying basic microeconomic analysis to consumer and firm decisions. Special consideration is given to price determination and the various market structures. 180 2024-2025 Academic Catalog UNDERGRADUATE COURSE DESCRIPTIONS
This course is designed to help the individual and family make intelligent, informed decisions regarding financial management.
This course uses Excel to address an array of statistical tests and analytical techniques central to all business areas. The core topics include confidence estimates and hypothesis testing with Excel, single variable regression, multiple variable linear regression, time series models, quality control, and probability distributions key to risk management. Prerequisite: BUS 218 and MAT 132.
A continuation of BUS 202. Topics include financial accounting concepts and standards; the accounting information systems; the financial statements including the income statement and related information, balance sheet and statement of cash flows; the time value of money; cash and receivables; inventories; property, plant and equipment; depreciation, impairments, depletion; intangible assets. Prerequisite: BUS 202
A continuation of BUS 301. Topics include current liabilities and contingencies; long-term liabilities; stockholders’ equity; dilutive securities and earnings per share; investments; revenue recognition; accounting for income taxes; accounting for pension and postretirement benefits; accounting for leases; accounting changes and error analysis; statement of cash flows; full disclosure in financial reporting.
This course is concerned with cost accounting concepts and objectives; cost information systems, product costing methodologies, and cost accumulation procedures; planning and control of factory overhead, materials and labor; planning of profits, costs and sales; and in cost and profit analysis budgeting, capital investment and financial statement analysis. Prerequisite: BUS 202
An introduction to communication in business, including speaking, listening, writing, reading, nonverbal messages, and technologies. A formal business report, business letters, and oral presentations will be required. Prerequisite: ENG 102, SPE 101
A study of the legislation, regulations, and legal issues affecting healthcare organizations. Topics include healthcare law, compliance with federal and state guidelines, ethical decision making, conflicts of interest, fraud and abuse, risk management, medical malpractice, patient privacy, and tort law. Emphasis is placed on the role of the healthcare manager in organizational compliance, including licensing and accreditation agencies. 2024-2025 Academic Catalog 181 NDERGRADUATE COURSE DESCRIPTIONS
An examination of the functions of management: planning, organizing, leading, and controlling. Topics include the history of management thought, strategic planning, decision making, managerial ethics, organizational structure, supervising teams, and managing change.
An examination of the theories and concepts of project management, including the topics of project life cycles, working with stakeholder groups, developing schedules, work sequencing, work breakdown structures, project costs and budgets, managing project constraints, and risk management. A specific emphasis will be placed on developing and responding to Requests for Proposals (RPFs), and global project management.
This course focuses on basic financial concepts. It acquaints students with the basic issues facing financial managers such as capital budgeting, capital structure, and working capital management. It provides students with an understanding of time value of money, financial statements and cash flow, valuation of stock and bonds, capital investment decisions, risk and return, and long-term and short-term financing.
A survey of health care systems in the United States, including hospitals and health networks, ambulatory care organizations, managed care organizations, long term care networks, and public health systems. The course includes an overview of organizational structures, delivery systems, public policy, and issues related to access to healthcare.
This course focuses on marketing communication through the use of the promotion mix: advertising, personal selling, sales promotion, public relations, and direct marketing. Utilizing fundamental marketing principles, students will prepare an integrated marketing communications plan for reaching target markets. Other topics include: targeting, positioning, budgeting, effective promotion messages, media planning, sponsorships, and sales promotion management. Prerequisite: BUS 351
This course examines the buying decision making processes for both consumers and businesses from a marketing perspective. Internal and external influences are examined for their influence on the buying behavior model. Prerequisite: BUS 351
Designed to help students make ethical business decisions and analyze the implications of these decisions in an ever-changing business world. Topics covered include social responsibility, office ethics, corporate ethics, technology and ethics, 182 2024-2025 Academic Catalog DERGRADUATE COURSE DESCRIPTIONS
A study of the marketing concepts of products and services, distribution, promotion, and pricing for healthcare organizations. Topics include marketing planning, conducting marketing research, publicity, public relations, healthcare advertising, marketing communications, influencing healthcare consumer behavior, and customer relationship management.
This course examines the marketing mix of product, place, promotion, and price in the movement of goods and services from producers to consumers. Topics include market segmentation, consumer behavior, advertising, public relations, marketing research, e-marketing, and ethical decision-making in marketing.
Analysis of operating policies, procedures, and managerial problems of multinational companies along with the various cultural diversities will be emphasized.
An examination of theory and research dealing with the behaviors of people in organizations. Topics covered include organizational culture, the socialization process, theories of motivation, communication, group dynamics, leadership, stress, personal power and politics. Prerequisite: BUS 321. Also listed as PSY 355.
This course covers the fundamentals of financial markets and institutions. It examines the structure of the financial system, financial intermediation, financial products, the role of central banks and their policies, and banking regulation. Special emphasis is placed on current banking and regulatory issues, and financial integration at the global level. Prerequisites: BUS 251 and BUS 252.
This course is designed to provide a basic overview of the use and sale of real estate. Major topics include: appraisals, title and property insurance, real estate contracts, duties of sales agents and brokers, financing, investing, and government involvement in the real estate sector. A special emphasis will be given to Tennessee laws, licensing, and procedures.
The major purpose of the course is to help students understand the nature of risk, risk management concepts and the theory and practice of insurance; to familiarize students with the major insurance policies used by individuals and families; and finally to introduce students to insurance used in business firms. The emphasis of the course is on the consumers of insurance. 2024-2025 Academic Catalog 183 DERGRADUATE COURSE DESCRIPTIONS
The course is an introductory course that provides an overview of auditing concepts, theories, objectives, methods, and techniques. It focuses on providing a common body of knowledge applicable to both internal and external auditing. Study includes audit engagement planning, internal control, risk assessment, audit tests, work papers, and reports for audits and other services provided. Prerequisite: BUS 302 (Students may take concurrently with BUS 302 with permission of the instructor.)
An emphasis on designing marketing strategies for the international and global arena. The impact on marketing mix decisions from international diversities such as culture, economics, political/legal, and financial will be the focus of the course.
The impact of culture and management will be major components in this course. Emphasis on communication skills, leadership traits, cultural diversity, decision making, and negotiation skills needed to conduct business globally will be examined. Opportunities for travel will be available in this course. BUS 397r INTERNSHIP IN BUSINESS (3, 6) On-the-job experience directed by a member of the Business Administration faculty. Students may earn up to 6 semester hours. Prerequisites: Approval of Business Administration Chair and Junior/Senior standing
BUS 399r Study Abroad –one semester or
Taxation theory, tax law, and technical applications of the Federal Revenue Act are examined with a focus on the taxation of individual and business income. The structure of the individual income tax return is examined, to include proper use of forms and application of appropriate procedures. Returns are prepared using tax preparation software, supported by Internal Revenue Internet access and other online resources. Prerequisite: BUS 202
A study of gathering, organizing and presenting accounting data in support of operations, as well as to provide information for external reporting. The interrelationship of accounting systems with auditing, internal control, and management information systems is emphasized. Quickbooks is used to represent and reflect an accounting system in practice. Prerequisite: 12 hours of accounting.
A capstone course required of all Business Administration Majors. Management problem solving, problem analysis, and design-making procedures will be presented. The case method of study is used extensively. Prerequisites: Senior standing and completion of business core requirements. 184 2024-2025 Academic Catalog DERGRADUATE COURSE DESCRIPTIONS
Covers socioeconomic, cultural, and demographic trends affecting health and medical care for older persons; political and legal developments; healthcare facilities and alternatives to institutionalization; geriatrics and gerontology for the administrator.
BUS Business Elective (must be approved by department)
This course will emphasize identifying, evaluating, and developing new venture ideas. Students will study entrepreneurs throughout history in addition to classroom lectures from regional entrepreneurs. A business plan will be created.
This course involves the many facets of planning, establishing, and operating a business. Creating prototypes and implementing a business plan will be a part of this course. A formal pitch presentation will be required. Prerequisites: BUS 100 and BUS 425
A comprehensive study of the theories and practice regarding attracting, rewarding, developing and retaining human resources in healthcare organizations. Topics include recruitment, selection, compensation, evaluation, motivation, benefits administration, labor relations, and personnel law unique to healthcare occupations.
An examination of theories and research concerning the assessment, design, development, implementation and evaluation of training and development programs. Topics covered include adult education theory, instructional methods, on-the-job training, e-learning and training technology, management development and program evaluation.
Healthcare Management Emphasis:
Provides an overview of both short-term and long-term issues in healthcare financial management. Topics include cash forecasting and management, collection and disbursement techniques, financial planning and budgeting, receivables management, capital budgeting, and the role of financial intermediaries and government agencies in reimbursing healthcare providers.
Human Resource Management Emphasis:
A study of international trade theory and policy, with emphasis on trade barriers and international economic integration, plus a study of international financial economics, with emphasis on exchange rate determination and international macroeconomic policies. Prerequisites: BUS 251, 252.
The course provides a basic overview of key investment concepts and the investment environment. The course will acquaint students with the fundamental principles of investing in the securities market, various investment conceptual tools and managing an investment portfolio. A special emphasis will be placed on investing in stocks, bonds, mutual funds, and other securities. Prerequisites: BUS 201, 202, BUS 251, 252, BUS 300 and BUS 335.
A study of the analysis and interpretation of financial statements. Emphasis is placed on the calculation of horizonal, vertical and ratio analysis. Topics include analysis of comparative financial statements, creation of common-size statements, vertical statement analysis as well as various ratio analysis. Ratio analysis is organized into liquidity and efficiency, solvency, profitability, and market related items intended to assist in the financial review of an organization. Prerequisites: BUS 335. BUS 461r BUSINESS SEMINAR (1-3) A study of selected current topics in the field of business.
Historical and philosophical background of employment law and its impact in the workplace. Topics covered include collective bargaining and the labor movement, civil rights legislation, anti-discrimination laws, wrongful discharge, workplace safety and health, and employee welfare plans. 186 2024-2025 Academic Catalog DERGRADUATE COURSE DESCRIPTIONS
This course will focus on current trends and new strategies relating to healthcare management.
A study of the principles, practices and issues related to the acquisition and flow of talent in and through organizations. The concepts of workforce planning, internal and external recruitment techniques, measurements of staffing models, and retention of employees will be examined.
Industrial Management Emphasis:
This course will extend beyond the basic principles of the marketing mix to extensive marketing plan development founded on marketing research that includes marketing opportunity analysis, demand forecasting, and application/problem solving for both domestic and international markets. Emphasis is on market planning for changing market conditions and competitive advantage. Prerequisite: BUS 351
Focuses on components of the supply chain and decision making needs within the channel and their influence on the logistic management process. Emphasis is on developing a logistics strategy. Prerequisite: BUS 351
This course connects students to web analytics strategy, platforms, and tactics to develop business intelligence for growth objectives. This course will extend beyond the basic principles of the marketing mix to discuss website optimization, define key metrics used in digital analytics, explores various tools and software used to track analytics, such as Google Analytics. Prerequisite: BUS 351
This course will extend beyond the basic principles of the marketing mix to extensive marketing plan development founded on marketing research that includes marketing opportunity analysis, demand forecasting, and application/problem solving for both domestic and international markets. Emphasis is on market planning for changing market conditions and competitive advantage. Prerequisite: BUS 351 2024-2025 Academic Catalog 187 DERGRADUATE COURSE DESCRIPTIONS
This course will prepare the student for investigating, interpreting and reporting graduate-level research. The student will examine the statistical techniques for collecting and analyzing data, and develop skills in writing research papers.
This course will expose students to concepts and techniques used in modern organizations to develop and interpret income statements, balance sheets, and operating, cash and capital budgets; an emphasis is placed on variance analysis, costing of products and services, and the use of accounting information to support managerial decision-making.
An investigation of management theories and their application in organizations. Students will examine organizational systems and models, successful strategies for leadership and decision making, motivation, interpersonal communications, management styles, and group structure and process.
A study of marketing theories applied to today’s managerial decision-making process. Targeting market segments; brand positioning; product, distribution, pricing, and integrated promotion decisions; technology-driven marketing; identifying and evaluating overseas market; and strategies for various markets will be investigated.
A study of the strategies and practices used in organizations to assess and interpret time value of money, net present value, interest rates, debt structure, and stock and bond valuation. Students will apply their knowledge to the evaluation of risk and return, making capital investment decisions, equity financing, and credit policies. An emphasis is placed on the use of financial information to support managerial decision-making, including financial statements and ratios.
An examination of programming languages used in business and management. Students will study agile methodologies and systems while using current programming language(s).
This course covers issues and challenges associated with working with data in a business setting. Concepts include ethics, data governance, regulatory requirements, post-deployment feedback, and model revisions. 2024-2025 Academic Catalog 331
This course provides students with a comprehensive understanding of emerging technologies as they relate to innovation and information systems in organizations, and the management strategies required to understand, leverage, and benefit from these technologies.
Management Concentration
The management of transformation processes in industries and businesses will be studied. Topics of inquiry include just-in-time delivery systems, supply chain management, lean production, enterprise resource planning, process selection and layout, and quality management.
A study of the economic, environmental, and ethical concepts of sustainable business practices. This will include the impact of business and industry on the environment and creating a competitive business advantage through sustainability innovation such as Leadership in Energy and Environmental Design (LEED), renewable energy, and green technology, and managing with limited resources.
A study of the skills and traits necessary for leading organizations in a global economy and abroad, including culture, strategy, and behavior. Successful organizational leadership approaches domestically and internationally are examined. International trade and investment, government intervention, international monetary systems, balance of payment analysis, and foreign exchange markets and currencies.
Marketing Concentration
Through the lens of healthcare administration, students explore the dynamic interrelationships between organizational stakeholders and a variety of operational topics. Topics include staffing, orientation, performance management, team dynamics, conflict resolution, talent retention, and professional development. 332 2024-2025 Academic Catalog
In this course students examine the economic and financial factors affecting healthcare leadership and the daily operations of complex healthcare organizations. Principles of reimbursement, value-based purchasing, budgeting, and quality outcomes indicators are considered.
This course will examine the application of strategic planning and strategy execution to complex healthcare organizations and settings. Internal and external environmental scanning, long-range goal setting, and selection of strategic alternatives will be investigated.
Information Technology Concentration
A study of business concepts and resources required to record accounting transactions related to various managerial decisions. Topics of investigation will include corporate governance and the accounting ramifications of different business combinations, along with information systems and communication. Economic concepts, process and project management, globalization, financial risks management, and valuation techniques will be examined.
An examination of the standards and practices related to corporate financial statements, including Income Statements, Balance Sheets, Statement of Changes in Financial Positions, and Cash Flow Statements. Proper accounting treatments for a number of concepts will be studied, including working capital, fixed assets, foreign currency translation, marketable securities, and differences between international and U.S. standards. Satisfactory completion of the optional CPA Review content will assist the student in preparing for the Financial Accounting and Reporting (FAR) section of the Certified Public Accountant (CPA) examination.
A study of advanced auditing concepts from corporate and managerial viewpoints. Topics of inquiry include generally accepted auditing standards (GAAS) and requirements related to public companies associated with the Sarbanes-Oxley Act (SOX) and the Public Company Accounting Oversight Board (PCAOB). Satisfactory completion of the optional CPA Review content will assist the student in preparing for the Auditing and Attestation (AUD) section of the Certified Public Accountant (CPA) examination. 2024-2025 Academic Catalog 333
Finance Concentration
Ethics and social justice are at the center of social entrepreneurship. In this course, students will study the concepts of ethics and social justice. Students will examine how principles of ethics and social justice can be applied to address socioeconomic disparity, power, and privilege. Students will analyze demographic data and current social trends to identify and understand contemporary social justice issues that can be at the center of entrepreneurial endeavors.
This course studies social entrepreneurship and draws on case studies of mission- driven organizations, both non-profit and for profit, that have effectively navigated complex challenges. The course’s subject matter will include global leadership, global affairs, non-governmental organizations (NGOs), non-profit leadership, writing for non-profit organizations, and fundraising for endeavors that have a social impact.
This course is designed to inspire students to develop a social entrepreneurial mindset by applying creative and innovative design-thinking principles to solve complex problems. Students learn creative tools and applications to assist in opportunity development, recognition, and evaluation by examining how people, industry, and social environments interact to identify and shape creative and innovative alternatives and opportunities. As students find creative solutions to real-world problems, they will develop a business plan to launch a venture using the principles of social entrepreneurship.
An examination of advertising, promotion, public relations, and brand messaging concepts used to persuade market segments. Advertising research, the promotional mix, social media advertising, corporate communications, and media planning are investigated.
An investigation of the consumer decision making process and its relationship to marketing strategy. The influence of advertising, branding, communication, digital marketing, social media, and culture on consumer behavior will be studied. 334 2024-2025 Academic Catalog
An integrated approach to global marketing for understanding the relevance of culture to marketing and the strategic opportunities and challenges arising in their application in organizations. The course provides students with competencies to identify the role of culture in marketing and adopt a cultural approach to marketing that takes into account the complexity of the culture concept.
A study of marketing analytics tools available to organizations and how data is collected, analyzed and interpreted for converting shoppers into consumers. This course will examine the eCommerce systems that digitally enable commercial transactions. The concepts of Big Data, social media marketing, and mobile commerce are investigated.
This course addresses financial and economic concepts related to international business. Topics include risks involved in international business, international financing, exchange rates, and balance of trade.
This course is designed to facilitate best practices when developing an investment portfolio. Topics covered are investment products, asset allocation strategies, and portfolio management.
This course examines the financial issues from personal financial planning and investment management. Topics include various aspects of financial planning including, but not limited to, retirement and estate planning, securities trading, tax planning, and risk management.
General Concentration (12 s.h.) For the General concentration, the student will choose four courses (12 hours) from the seven concentrations of Accounting, Finance, Healthcare Management, Information Technology, Management, Marketing, or Social Entrepreneurship. The student must choose courses from at least two different areas. Healthcare Management Concentration
This course investigates quantitative methods to support management. topics include regression, probability, sampling, and hypothesis testing.
This course investigates business intelligence as a model for acquiring, retrieving, and analyzing decision-making information. Concepts include business measurement, evaluation of sales and cost effectiveness, sales forecasting, marketing research and communication studies. 2024-2025 Academic Catalog 335
A study of data resource management, including database technology and design, architecture planning, development, access, and database administration. The course provides data analytics concepts, including data visualization and mining.
An investigation of business analytics and big data and their relationship to management strategy. Linear, diagnostic, predictive, augmented, and autonomous analytics and their sue in managerial decision-making will be studied.
This course examines data visualization as an analytical tool, a medium of communication, and an interactive information dashboard. The course focuses on building creative and technical skills to transform data into visual reports. Employ best practices in data visualization to develop charts, maps, tables, and other visual representations of data.
The MSBA Concentration courses in each concentration area are as follows: IT concentration
In this capstone course, the MBA candidate will integrate previous coursework and management theories with current business practices through a graduate-level project.
In this course, students will learn to use a range of analytic tools for costing, decision- making, planning, and control and consider their applicability within the context of strategic management.
A comprehensive examination of strategies used to achieve a competitive advantage, including strategic analysis, development, execution, and evaluation. Competitor analysis, rivalry and market dynamics, value chain and internal capabilities, vertical and horizontal integration, and global competition will be studied.
This course explores mergers, acquisitions, and alliances as viable modes of corporate expansion. The focus of this course is the comprehensive framework for executing mergers, acquisitions, and alliances through all phases. 336 2024-2025 Academic Catalog
This course prepares students to be proficient in the skills needed for consulting in a business environment. The phases in a consulting project will be analyzed and applied.
This course develops the skills to critique issues in multinational organizations and offer solutions for a variety of industries.
A study of advanced human resource management practices and applications. Alignment of strategic management with the acquisition, training, retention, and motivation of talent will be examined.
This course provides an in-depth study of negotiation, conflict, resolution, mediation, communication, ethical reasoning, problem-solving, and decision-making.
This course examines the foundational overview of project management through the processes of the project life cycle. Students will learn about project management in its entirety from the initiation of the project to its closing.
This course will provide students with knowledge of project management, project risk management, and project quality management. Students will determine how to assess, address, and manage risk to achieve successful projects. Students will learn to use various project tools for planning, leading, organizing, and controlling projects.
This course is designed to examine human resources and stakeholders within the framework of project management. Students will plan projects where human resource capital and stakeholders are analyzed.
This course examines topics in project management focusing on project development. Students will gain an understanding of project requirements-gathering techniques and estimating techniques for budgeting, based on project scope.
This course examines the implementation of the first phase of the project’s life cycle. Key concepts explored are: assessing risk, and scheduling, resourcing, and budgeting projects. 2024-2025 Academic Catalog 337
This course is an overview of the fulfillment processes in project management utilizing monitoring tools and techniques for optimal results.
This course analyzes the completion of a project and an evaluation of its effectiveness. Students will examine evaluation techniques, gather data, and apply the results to improvement of future project design.
This course examines all aspects of strategic project management. Students will critique the practical approaches and techniques to analyze, plan, execute and lead projects to meet an organization’s objectives. BUS 598r APPLIED LEARNING PRACTICUM (1) This graduate one-hour course provides students in a master’s program the opportunity to apply practical work experience to students’ respective academic coursework. The Applied Learning Practicum can either be a practicum or internship in an area directly related to the students’ course of study or a project applying coursework to a professional setting. The on-the-job- experience will be directed and approved by a faculty member of the Goodfirend School of Business. 338 2024-2025 Academic Catalog
General Concentration (12 s.h.) For the General concentration, the student will choose four courses (12 hours) from the seven concentrations of Management, Accounting, Marketing, Information Technology, Healthcare Management, Finance, or Social Entrepreneurship. The student must choose courses from at least two different areas. Due to the applied learning component required for the degree program, executive format students must enroll in BUS 598r every term of enrollment. **3 of hours of BUS 598r can replace one 3-hour concentration course
Source: Tennessee Wesleyan University's catalog, linked per course · table learning_unit · CourseShelf publish 59
