2 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 201Introduction to Marketing3
(s) Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan. Lecture 3 hours per week.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit(s)
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 College Catalog
- Source
- catalog.nr.edu
MKT 209Sports, Entertainment, and Recreation Marketing3
(s) Dual Enrollment course only. Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment and Recreation (SER) marketing. Emphasizes the SER industries as they relate to the economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research. Lecture 3 hours per week.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credit(s)
- Type
- course
- Edition
- 2026-2027
- Catalog
- 2026-2027 College Catalog
- Source
- catalog.nr.edu
Source: New River Community College's catalog, linked per course · table learning_unit · CourseShelf publish 59
