16 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 1450Principles of Marketing3
Marketing is a key activity that enables businesses and organizations to achieve their goals by satisfying the needs of others through mutually beneficial relationships. This course will provide students with an understanding of important marketing theory and practices, including: the marketing concept, the marketing environment, market segmentation, product positioning, product and brand strategies, pricing strategies, marketing communication strategies, distribution strategies, consumer and business buying behavior and digital marketing.
A thorough understanding of consumer behavior is the bedrock of any successful marketing strategy. Some of the topics to be covered with respect to their effect on consumer behavior include: consumer decision-making, attitudes and purchase intentions, cognition and emotion, cultural and social factors and learning theories. Theories and concepts will be drawn from marketing, psychology, communication and sociology. PREREQUISITE: MKT1450
Store organization, operation and control, including location, equipment, layout, buying, markup and merchandising techniques are examined. Minor emphasis will be placed on management problems in areas of pricing, selling and promotion, personnel, credit and inventory control. Integrated distribution strategies, the internet and social media will be examined. PREREQUISITE: MKT1450
Branding is endowing products and services with the power of a brand. Students will learn how to position brands and to create differences in the marketplace. Analysis of the market, competition, technology and cultural changes are fully examined. PREREQUISITE: MKT1450
Fashion Design and Merchandising (Minor only) The minor in Fashion Design and Merchandising will prepare students to conceptualize, design, curate, market and sell fashion items. Courses in fashion design and construction, fashion history, and marketing will prepare students to develop their own fashion line that will be presented as part of their Fashion Show Capstone course. This minor is complementary to any undergraduate major.
The importance of customer engagement and the emergence of digital marketing in both consumer and business marketing has led to a dramatic increase in event marketing. Both virtual and “face-to-face” events are now seen as critical tools for branding, sales and lead generation, customer engagement, and customer education. Students will learn how to develop an event strategy for a target market that both accomplishes a specific marketing goal and supports the brand’s overall marketing strategy, to create and plan the actual event, to promote the event, and to use metrics to measure the success of the event. PREREQUISITES: MKT1450
Professional sales is the primary personal communication tool used by businesses to find, create and retain customers. Firms and individuals with superior sales skills will have a competitive advantage in the marketplace. The goal of this course is to expose students to the current state-of-the-art sales methods and skills used in business today. Students will learn through active participation and will receive the same type of professional sales training found in top corporations. Topics and methods include need-satisfaction selling, partnering skills, prospecting, SPIN questioning, handling objections and closing. PREREQUISITE: MKT1450
Emphasis is placed on practical use of advertising in the operation of ordinary business, including the study of the various media available and their use. Sufficient time is spent on the role of advertising in the marketing mix and its effects upon our economy. Included is the study of the fundamentals of advertising creation: research, appeals, copy, illustration, layout and reproduction. A study of the advertising agency includes analyses of current advertising campaigns and types of media chosen for such campaigns. PREREQUISITE: MKT1450 or permission of instructor
The ability to secure and utilize market information is critical to successful decision making in business. The purpose of marketing research is to help managers make better and more profitable decisions by providing meaningful and cost-justified information. Students will learn about the role of marketing research in decision making and how firms practice marketing research by conducting their own research in group and class project(s). Topics include problem definition, selecting and using secondary data, research design, qualitative research, designing surveys, sampling techniques, scaling and measurement issues, digital marketing research techniques, and research validity. PREREQUISITE: MKT1450 264
Social media has changed much of the playing field in marketing and advertising. Through social media, customers now have access to the vast experiences of other customers to guide their purchase behavior. Conversation and participation are the norms in social media and social communities. Students will learn about the different types of social media, create social media marketing strategy and create content and engagement strategies for various social media platforms. PREREQUISITE: MKT1450
MKT 3691Introduction to Wines (21 YEARS OF AGE OR OLDER)3
STUDENTS MUST BE 21 YEARS OF AGE OR OLDER BY THE FIRST DAY OF THE TERM. Students will be introduced to the major wine producing regions of the world and what consumers need to know to fully enjoy and appreciate wines. Fee charged. PREREQUISITE: None
Digital marketing strategies and techniques are critical to success today. Businesses now spend more money on digital marketing strategies and related marketing technology than traditional advertising and promotion. Students will learn a variety of essential digital marketing strategies in Search Engine Optimization (SEO), Search Engine Marketing (SEM and PPC), Digital Display Advertising, Mobile Marketing, Social Media Marketing, Marketing Automation, and Email marketing. PREREQUISITES: MKT1450
This course investigates the process that organizations use to identify the needs of their customers and to create the products and services that meet these needs within the resource constraints and strategic objectives of the organization. The course examines market research, target market selection, market segmentation, position and branding. It covers all the elements of the marketing mix, showing how they are being transformed by the Internet and the global economy. PREREQUISITE: None
