21 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 301Principles of Marketing
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (includes P/F option) Repeatable for credit: Not repeatable Description: Develops students' understanding of marketing principles underlying the selection and assessment of markets, and the development and delivery of products and services. Enrollment Requirements: Prerequisites: • a minimum of 60 credits Pre- or corequisite: • BC 290 or ACM 299 with a grade of B- or better or appropriate score on the writing assessment College of Management students only Course Catalog ID: 000433 Course Offer Number: 1
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (includes P/F option) Repeatable for credit: Not repeatable Description: Examines what differentiates services marketing from the marketing of products. Special attention is focused on the unusually intricate planning and interaction required among the traditional management functions of marketing, operations, human resources, and finance that characterize the marketing of services. Enrollment Requirements:
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (no P/F option) Repeatable for credit: Not repeatable Description: The core of the discipline of Marketing is to understand and satisfy customer/consumer needs and wants. This course demonstrates what drives consumer buying behavior and how consumer psychology and social influences impact people's conduct as buyers and users. It aims at developing skills in analyzing data pertinent to consumer behavior and, consequently, offers perspective on how marketers can better satisfy the consumers. The addition of this course represents an important subject area for students interested in the field of marketing, Enrollment Requirements:
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (no P/F option) Repeatable for credit: Not repeatable Description: This course introduces a broad spectrum of Customer Relationship Management (CRM) and concentrates on building and maintaining customer loyalty and lost customer win-back, as a key component of the organization's total marketing effort. Composed of people, technology, and processes, and effective CRM optimizes the selection or identification, acquisition, growth, and retention of desired customers to maximize profit. Students who are interested or responsible for the development of any major aspect of CRM will find this course beneficial. CRM discussions and projects will address both organizational customers and consumers/households. Students will incorporate CRM conceptual frameworks with practical toolsets, including customer information management, CRM functions, leading CRM software/systems/solutions, effective CRM communication, and the ethical and social issues related to CRM. 1069
Formerly: Sport Marketing & Sponsorship Credit(s): 3 Component(s): Lecture Grading Basis: Graded (includes P/F option) Repeatable for credit: Not repeatable Description: This course introduces principles and processes of sport marketing and sponsorship. Topics include sport market research, segmentation, product and fan development, pricing, licensing and merchandising, communication and distribution channels of sport product, sponsor relationship management, fundraising, and sponsorship evaluation. Enrollment Requirements: College of Management student Course Catalog ID: 041968 Course Offer Number: 1
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (no P/F option) Repeatable for credit: Not repeatable Description: Social media platforms like youtube, twitter or facebook have a fundamental impact on the way business and consumers behave, communicate and interact with each other. It is critical for business to understand these new media in order to benefit from them significantly. Social Media provide marketers with several important capabilities not present in most other media including interactivity and measurability. In this course, we will deal with the possibilities that Social Media can offer companies and how new e-services can be used to retain and interact with consumers. In this context, we rely partly on established theoretical models and best practice business cases. In particular, we consider network theory, community research, and studies regarding user-generated content for insight or the management of communities. Special attention will be given to mobile services as well as the special characteristics of social media. 1071
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (includes P/F option) Repeatable for credit: Not repeatable Description: This course is an introductory analytics course for students interested in cutting-edge techniques for marketing decision modeling and business research. It focuses on helping students develop quantitative analytical skills valuable for a wide range of business fields, especially on marketing strategies and tactics. It covers a variety of analytical models and focuses on their applications to real-world marketing decision problems. It not only introduces students to a variety of marketing decision models, but also teaches them how lo estimate these models using analytical and statistical software and how to apply them for decision recommendations. Specifically, this course will introduce a variety of quantitative models 1o improve marketing decision making in such areas as market response, customer segmentation, customer targeting, brand positioning, as well as pricing and promotion decisions. Enrollment Requirements: Prerequisites: MKT 301 and 60 credits Course Catalog ID: 042035 Course Offer Number: 1
PCSCOR 350 - Media and Society POLSCI 307 - Political Change and Group Identity (A) POLSCI 311 - Political Parties (A) POLSCI 330 - Presidential Elections (A)
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (includes P/F option) Repeatable for credit: Not repeatable Description: Provides students with opportunities for full- or part-time work experience in a marketing setting. On-site supervisors and faculty sponsors provide guidance and supervision for each intern. Enrollment Requirements: Department consent consent required for enrollment: Department Course Catalog ID: 022695 Course Offer Number: 1
MKT 498College of Management Honors Research Seminar
Credit(s): 3 Component(s): Lecture Grading Basis: Graded (no P/F option) Repeatable for credit: Not repeatable Description: The CM honors research seminar and thesis program is a two-semester course sequence. This seminar covers research and research methods, and is intended to position students to successfully complete a research project during the second semester. During the first semester, students will work with the program coordinator and later a faculty advisor to define the project. The program is structured around a series of assignments and milestones during which students will work with guidance from a faculty advisor and program coordinator toward a project that meets course goals. Enrollment Requirements: Prerequisites: A minimum of 60 credits and department consent Course Catalog ID: 038986 Course Offer Number: 1
