15 courses with the subject MKTC, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKTC 1000Principles of Marketing3
Marketing is the building of business relationships between an organization and a consumer. This course examines the business function of marketing. Students will learn how marketers deliver value in satisfying customer needs and wants, determine target markets best served by the organization, and decide upon appropriate products, services, and programs to serve these markets. Students will explore topics including legal issues, consumer behavior, ethics, competition, economics, technology, andlobal factors affecting product and services, pricing, promotion, personnel, and distribution decisions. Learning Outcomes Explain fully the marketing mix and promotional mix components. Create a comprehensive marketing plan using the marketing mix and basic business and marketing concepts. Analyze secondary and primary research outcomes for decision-making in a marketing plan. Describe the importance of global marketing and the role of regulations, ethics, and social responsibility in business. Apply concepts, processes, and factors affecting market segmentation, target marketing, consumer behavior, organizational decision-making, and the Ps of marketing, including: Product, Price, Place, Promotion, and People. Assess marketing effectiveness for measuring marketing strategies in a marketing plan.
Introduction of the basic principles and applications of the sales process as they may apply to industrial, wholesale and retail selling situations. Students will learn to apply these principles and techniques of persuasion to the tasks of selling themselves, ideas, services and merchandise. Techniques include prospecting and qualifying, planning and pre–approaching, approaching the customer, the sales presentation/demonstration, handling objections, closing the sale and post-sale service, follw-up with the customer, and customer relationship management (CRM). Learning Outcomes Assess reasons for objections in the sales process to assist in closing the sale. Create a comprehensive sales plan addressing each step in the multi-step sales process. Apply the sales techniques in a presentation to a real or mock prospect. Analyze competition and target market for establishing sales goals and objectives. Identify prospecting sources, components of the customer profile, customer service strategies, and the role of technology in the sales process. Describe the roles that personal self-image, business ethics, buyer and seller communication styles, and consumer and organizational buying cycles which can affect the multi-step sales process.
MKTC 1150Consumer and Professional Buying Behavior3
Course examines the principles of the behavioral sciences of psychology, sociology and anthropology and how these sciences are used in creating marketing communications plans aimed at consumer or business buyers. Specific topics include perception processes, lifestyle analysis, personality psychographics, motivation analysis and influence of groups on buying behaviors. Students gain knowledge including organizational structure, business-to-business buying behavior, and understanding and influencng multiple decision makers. Learning Outcomes Describe the consumer buying and organizational buying processes and their impact on the creation of marketing strategies. Assess consumer buying decision-making processes using observational research in a retail environment. Analyze a target market’s buying behaviors to understand motivation for purchases. Explain how ethics and the concepts of motivation, learning, values, self-concept, personality, attitudes, culture, ethnic backgrounds, diffusion of innovations, and family structure can affect the overall consumer buying process. Create components of a consumer buying project to understand both personal and individual consumer buying decision-making. Interview individuals in a project to determine their consumer attitudes based on differing backgrounds, demographics, and psychographics.
Advertising uses both creative and critical thinking skills to create promotional communications to sell products and services to customers. This advertising course is designed to expose students to the many aspects and functions of promotional marketing. Students learn about advertising principles to support the creation and management of media campaigns. Topics discussed in this course include legal, ethical, and social responsibilities of advertisers, engagement and communication with targetudiences, consumer behavior theories, uses of various media, relationship advertising, and the process of developing creative strategies. Learning Outcomes Create an advertising plan with a budget, goals, and strategies to match an effective promotional message with a target audience. Analyze primary and secondary research for promotional decision-making. Explain the concepts of Integrated Marketing Communication (IMC), promotions, and advertising. Interpret the social, legal, and ethical implications of advertising Discuss the basic economic impact of advertising.
Course examines how to write advertising copy for all areas of marketing communications such as the Internet, public relations, news media, scriptwriting, business writing as well as for print, radio, television and collateral media.
Digital marketing uses marketing strategies through electronic devices such as computers, tablets, and other mobile devices to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing. In this course, we will cover the what, why, and how of major current approaches, including online listening and monitoring, search engine optimization, search ads, email marketing, and participating in social media. The course is designed to offer knowledge odigital trends and teach students how to remain current as technology and devices evolve. In addition, students will receive relevant hands-on experience through assignments and exercises. Learning Outcomes Assess various online marketing strategies and data analytics techniques to promote effectiveness created for a digital marketing plan. Explain how a marketer can keep current on emerging digital marketing technologies and innovations, while adhering to ethical practices and government online regulations. Prepare marketing goals and measurable objectives to assist in creating digital marketing strategies. Create a digital marketing plan to provide communications to an organization’s target market through digital media and platforms to promote stakeholder desired behaviors. Describe online marketing techniques for listening, monitoring, and communicating with target markets. Apply secondary and primary research techniques to determine a target market, how to reach them, and what message to use to encourage attention, interest, desire, and purchase of products and services through digital platforms.
Explore the world of mobile marketing app, sites, and platforms, along with social media platforms for marketing. Examine the impact of new and emerging technologies available to a marketer. Assess the available new digital media tools to determine which ones make sense for individual businesses. Learn how to implement industry-leader social digital media tools. Learning Outcomes Explain the new rules and perspectives of online tools, while explaining how to adapt to the ever-changing environment of digital platform changes. Describe the fundamentals and vital concepts of online marketing communication to reach digital marketing objectives. Evaluate performance of digital marketing objectives through engagement metrics and digital consumer analytic tools and techniques. Apply digital marketing platform knowledge to create business online presence through various online platform. Analyze current digital marketing approaches and media platforms for reaching a target audience. Evaluate digital strategies to improve measuring and improving digital media effectiveness.
Web development and digital marketing are important in successful marketing campaigns. Web development teams and marketing teams work together frequently, making it important for marketers to have a basic understanding of web development. Students will learn the basic tools of website development and coding to maintain web pages with various popular applications and web development languages. Techniques are taught to design sites that load fast, increase usability, and meet company objectives. Learning Outcomes Describe basic SEO and SEM strategies to increase targeted traffic and improve conversion rates. Explain the importance of a marketer having a basic understanding of web development to promote digital marketing strategies. Apply course concepts for building a website using digital strategies to improve a site’s navigation. Describe the basics of web development protocol. Use current web development applications in varying exercises to learn techniques to better plan a responsive web design for an organization’s target market.
The Digital SEM and Analytics teaches students digital knowledge of advanced search engine marketing and analytics skills. The course examines professional digital marketing execution techniques. The course focuses on the areas of analytics, analysisand reporting, and Search Engine Marketing (SEM). Through content analysis techniques, users learn to increase traffic through digital marketing initiatives such as blogs, paid advertising, and integration with traditional marketing measures. Learning Outcomes Perform a basic online audit of a website to analyze for ease of website navigation, keyword planning, link building, and overall website optimization. Create organic content using SEO strategies to increase search engine rankings. Apply SEO and SEM techniques to increase targeted traffic, engagement, and listening. Assess digital analytics for research of online consumer behavior, keyword planning, website usability. Explain the terms search engines, SEO, and SEM. Examine concepts of digital analytics and research to develop digital strategies to increase search engine rankings.
Video content marketing involves everything from planning and producing a video to distributing and promoting it. This basic videography course examines the techniques of leveraging the power of marketing with video. The course analyzes the importance of the creation of shareable creative content that encourages engagement and conversion. Students will also learn how to use storytelling through video and optimize visual content for SEO. Learning Outcomes Use video camera equipment, audio equipment, lighting techniques, and editing software to produce basic video footage. Create a script or storyboard to plan for engaging video content to reach a target audience. Describe video marketing strategies and best practices in video production. Apply digital storytelling and marketing strategies to integrate marketing video content in digital marketing campaigns. Explain the basic terms used in the video production industry. Evaluate measurement techniques to determine success of marketing video campaigns.
This course examines the processes and techniques used in securing, analyzing and creatively using information to identify marketing problems and opportunities. Businesses need current information on which to base their marketing decisions; this course studies research to help business determine marketing strategies and create plans for such objectives as product development, marketing promotional evaluations, operation efficiencies and client satisfaction. Learning Outcomes Prepare a final research report for a given research problem. Create a marketing research plan based on a research problem. Explain the fundamental design and construction principles for effective surveying and focus group administration, while applying these techniques to a research problem. Evaluate a variety of research techniques and processes available to collect primary data, and when to use each type. Demonstrate an understanding of the ethical framework in the marketing research process. Differentiate between the marketing problem and the research objectives, while applying this knowledge to a given research problem. Discriminate between the data analysis techniques used in marketing research, and then apply these analysis protocol to the research problem. Distinguish between primary and secondary research- and when to use each type - within the marketing research process. Describe each of the steps in the marketing research process.
Take your career to the next level by showcasing your skills in data analytics. This course will teach you data analytics and management through best practices for managing data and preparing it for organizational use. With this knowledge, you’ll understand how to analyze information to support your organization in achieving goals for growth, productivity, profitability, and performance. Learning Outcomes Apply statistical methods, regression techniques, and machine learning algorithms to analyze both large and small data sets. Investigate the purpose, context, and relevance of data analytic tools or decisions. Conduct data-based analysis_and interpret results within the context of issues Explore different options of storing, manipulating, and analyzing data Understand how to design, implement, and manage databases.
Students will prepare their portfolios for interviewing and showing potential employers. Students will also learn how to set-up interviews, develop interviewing skills and create their resumes and cover letters for job searches. Learning Outcomes Explain the importance of researching a company prior to creating any communications for potential employers or prior to obtaining a job interview with an organization. Create resumes, general cover letters, and a portfolio for job searches. Discuss networking and job search techniques, and other ways to obtain leads for employment. Conduct an informational interview with a person holding a position in which you have employment interest. Explain the importance of first impressions and what companies look for during telephone, online, or in-person interviews. Explain job interview processes and the importance of job recommendations for potential employment opportunities.
Variable Credits Y An internship experience provides the marketing student with an opportunity to explore career interests while applying knowledge and skills learned in courses through a work setting. The experience also helps students gain a clearer sense of what they still need to learn and provides an opportunity to build professional networks. Learning Outcomes Gain practical experience within a for-profit or non-profit environment. Acquire knowledge of the industry in which the internship is done. Identify areas for future knowledge and skill development. Develop a greater understanding about career options while more clearly defining personal career goals. Apply knowledge and skills learned in courses through a work setting.
