MKT 231SEL Principles of Marketing5
CIS CC 300 Introduction to Artificial Intelligence 5
- Subject
- MKT
- Credits (min)
- 5
- Credits (max)
- 5
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
Metropolitan College of New York · Courses
MKT
6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 361SKI Advertising and Public Relations8
Shaded rows indicate the Purpose-specific course(s) unique to this program for that semester. 2026-2027 Catalog | 45
- Subject
- MKT
- Credits (min)
- 8
- Credits (max)
- 8
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
MKT 615Marketing & Communications Concentration Integrated Marketing Communications3
2026-2027 Catalog | 229
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
MKT 725Digital and Social Media Marketing3
The course will focus on how strategic marketing policies are made covering marketing strategies for various social media platforms, including Facebook, Instagram, Pinterest, and YouTube, advertising on LinkedIn and TikTok, marketing and copywriting for social media. The course provides understanding of the landscape of traditional, digital and social media marketing; how decisions are made and how entertainment and media marketers develop and employ sophisticated marketing tactics to engage audiences and consumers of experiences; create SMART goals, identify KPIs, and define your target audience and their customer journey; provide understanding of the major social media platforms, how they function, and what role they play in marketing and how to choose the right social media platforms, choose the messaging and learn how to create social media policies for making personal connections with performance audiences and media consumers.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
MKT 735Marketing Research & Analytics3
Market research analyst courses teach students how to analyze and interpret data to solve business problems. This course will cover topics such as research methods, statistics, and marketing. This course focuses on different aspects of market research, where data uncovers stories and trends reveal opportunities. This course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. This course equips marketing professionals with a foundational understanding of market research methodologies and their practical applications for marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR. You can dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a basic understanding of basic communication, computer skills, and an analytical mindset, this course is perfect for people seeking to enhance their market insight swiftly and efficiently and to transform data into strategy and elevate your business acumen in this course.
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Credit unit
- credits
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
MKT 736PR & Communications in Marketing3
Shaded rows indicate courses specific to the Marketing & Communications Concentration; unshaded rows are Shared MBA Classes. 2026-2027 Catalog | 54
- Subject
- MKT
- Credits (min)
- 3
- Credits (max)
- 3
- Type
- course
- Edition
- 2026
- Source
- www.mcny.edu
Source: Metropolitan College of New York's catalog, linked per course · table learning_unit · CourseShelf publish 61