34 courses with the subject MKG, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Marketing philosophies, influences, strategies, and practices. Topics include: strategic planning, environmental influences, marketing research, consumer and business markets, segmentation and targeting, international marketing, and strategies for products, prices, distribution, and promotion.
This course offers a broad introduction to the food industry in the United States as well as around the world. Focus will include agricultural production and practice, economics and pricing, distribution, wholesale and retailing. Critical social/cultural changes with impacts on the food industry will be covered as well as an understanding of global food supply and inequity in distribution.
This course consists of essentially two modules. The first deals with product development issues and the design of global market offerings. The second deals with the planning, organization, implementation, and control of integrated marketing communications. Coverage of advertising, sales promotion, public relations, direct marketing, and personal selling along with emerging and nontraditional tools, and their integrated management for the accomplishment of promotional objectives. It includes both a strategic focus as well as an emphasis on creative campaign development.
The role of distribution channels in marketing. Analysis will focus on the coordination of all channel members from the manufacturer to the consumer. Topics include: wholesaler structure, channel strategy, channel coordination, channel communication, and channel conflict.
Study of contemporary research methods used to provide information for solving marketing problems. Topics include marketing-research design and ethics, data acquisition and analysis, and communication and application of results.
Study of consumer acquisition, consumption, and disposition of products and services. Focuses on decision processes and the psychological, social, cultural, and economic factors that influence them.
Case studies or directed investigations focused on current problems and topics that are increasingly of concern to modern businesses. The topics covered may be current issues in Marketing and/or involve new and emerging areas of study.
This course looks at the economic, social, cultural, political, legal, and financial dimensions of international markets. Global marketing-strategy options and the conceptual and analytical tools needed to plan and implement them successfully.
This course focuses on the management and improvement of supply chain processes and performance. Students will explore key supply chain metrics, production planning, inventory control, order fulfillment and supply chain management and coordination. There will be an emphasis on the application of information technology utilized in the marketing of food with a focus on analytics associated with price, cost, merchandise, forecasts and performance metrics.
This course introduces key concepts of business-to-business marketing, salesforce management, and personal selling. Topics include the organizational buying process, segmenting business markets, and value creation. Principles of salesforce motivation, compensation, and deployment are also discussed. Students also master the personal selling process including techniques of need identification, need confirmation, closing and serving the account relationship. The course uses case studies, speakers, and role plays to understand and apply concepts.
This course is to guide students' understanding of current merchandising principles and applications related to marketing wholesale and retail food, products and services. Emphasis will be on the application of economic principles, management tools and marketing principles learned in other courses to understand effective marketing practices by food producers, processors and distributors in response to the rapidly changing and highly diverse consuming public. Students will learn about issues of sales promotion, inventory management and assortment decisions used by manufacturers, retailers and wholesalers. Students will also be conversant in the issues and events that are shaping the future of the food system including issues of supply and safety.
In this course students learn essential marketing models and metrics for insight, presentation, and action. Topics include market segmentation, marketing mix modeling, product design, and forecasting. Students also develop experience using analytical tools including Excel, R, Sawtooth, and others.
In this course students learn the essentials of search engine optimization, inbound marketing programs, landing page design, and the strategic role of digital metrics in measuring marketing success. Students complete industry certifications in analytics and participate in creating, deploying, and measuring the impact of an inbound search marketing campaign for a real firm.
This course introduces essentials of social media marketing including channels, network characteristics, social media planning, strategy, and media characteristics. Students also complete industry social media certifications and develop a content calendar with media samples for a real firm.
This course presents an overview of the role and impact of big data in marketing environments. Topics include customer data platforms, big data software and applications, data mining frameworks, and the role of big data in marketing strategy across the customer journey.
Content marketing has become one of the most popular and effective digital marketing strategies. In this course students learn and experience the most common forms of content creation and deployment to systematically drive engagement and revenue to achieve marketing goals in both consumer and business-to-business environments.
Students learn how to leverage AI applications in marketing. Topics include machine learning, generative AI, and large language models. A hands-on, case-study approach is taken using industry resources, data, and best practices.
This course explores the integration of marketing strategies with artificial intelligence (Al), focusing on the application of marketing agents and large language models (LLMs). Students will become proficient in prompt engineering, gain hands-on experience in developing bot-agents, appreciate ethical considerations, and assess trends and technologies in AI-driven marketing.
Individual research of a substantive nature pursued in the student's major field of study. The research will conclude in a written thesis or an original project, and an oral defense.
Individual research of a substantive nature pursued in the student's major field of study. The research will conclude in a written thesis or an original project, and an oral defense.
This course examines current issues and strategies relevant to the marketing of food and consumer packaged goods. Students will learn and apply strategic marketing decision processes to identify, create and sustain value thereby enhancing the organization's competitive position. Students will also work in small group projects that address a business problem defined by the sponsoring companies. This hands-on experience will enable students to integrate knowledge from all areas (e.g. marketing, finance, management and operations) and apply their knowledge to provide real-world solutions. Complementing this experiential format will be a series of lectures, case studies, guest speakers and discussions.
This advanced marketing course aims to avail the students with marketing tools and concepts to engage in strategic marketing planning. Students learn about the marketing concept, value creation and the development, implementation and control of the strategic plan.
Products are crucial to the achievement of strategic objectives within the organization and they can and should be managed to optimize their performance. This course is designed to avail students of the best approaches to marketing management decisions in the areas of product management, product development and integrated marketing communication.
This class integrates concepts, analytic marketing techniques, marketing models, and computer decision models in making marketing management decisions. It applies marketing science methodologies to areas of product strategy, integrated marketing communication, sales force and channel design, consumer choice, and pricing strategy using a hands-on, case-study approach to learning.
This course aims to provide an understanding of the issues, contextual factors, mechanisms and organizational processes central to successfully establishing and maintaining an effective global marketing strategy. It aims to provide students with opportunities to enhance their strategic decision-making skills for global market success.
This course focuses on the metrics, process, and strategy of digital transformation. Key topics include digital engagement, personalization, storytelling, and omni-channel strategy. Students also complete industry digital-marketing certifications. For the capstone project, students deploy and measure the success of social media and search marketing campaigns for a real firm.
This course introduces key elements of social media marketing including content marketing, metrics, planning, social advertising, advocacy, listening, monitoring, and KPIs. Students complete a content analysis of competing firms across social networks, run experiments across social advertising campaigns for a client, and submit a portfolio of social advertising creative.
This course introduces analytical approaches to data mining, AI, data platforms, marketing process modeling, and application interface tools for big data. Students become well versed in analytical software including IBM Modeler, Watson, R, Google Data Studio, Swagger, Bizagi, and others used in big data marketing strategy.
A survey and analysis of the creation, deployment, and management of content in marketing strategy and tactics.
A surevey and analysis of user experience (UX) in marketing, which reflects how a product, service, application, or interface behaves across touchpoints to meet stategic marketing goals and outcomes.
This course introduces theory and approaches in the creation of digital interfaces with a focus on Material Design, which is a leading component-based design architecture.
Insight into the operation of business in a global context is obtained through traveling overseas where students attend classes/seminars at institutions associated with the university. Living and studying in another land provides first-hand insight into foreign ideas, concepts, institutions, and policies that shape the operation of firms engaged in international business. The educational experience is enhanced via exposure to other cultures, histories, languages and peoples. The student is required to not only study, but also to live, work and play in a foreign environment.
This course provides the career-minded student the flexibility to design an individually tailored course of study. Students will, with the concurrence of a faculty adviser, complete a special project intended to improve their employment opportunities. This may be an individualized program of study, a supervised consultation project with a government, not-for-profit, or business organization, or some other learning experience salient to the student's career goals.
An advanced-level elective course providing relevant paid employment experience. The objective of the course is to integrate classroom theory and practical work experience for students not fully employed. The student must work full time in an approved work environment for either the fall or spring semester or an equivalent number of hours in the summer.
Source: Niagara University's catalog, linked per course · table learning_unit · CourseShelf publish 61
