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Pace University · Courses

MAR

46 courses with the subject MAR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

MAR 201Principles of Marketing3

Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3 Credits 17

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 221Advertising Strategy & Creative3

or MAR 223 Consumer Behavior Required International Marketing Course Select one of the following: 3

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 222Marketing Research3

Foundation Science Course with Lab 3 Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3 Open Elective 1 Credits 16

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 223Consumer Behavior3

or MAR 331 or Managerial Marketing

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 331Managerial Marketing3

Credits 6

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 332Selling and Sales Management3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 342Public Relations1

Total Credits 53 See Business Core Requirements (p. 471) for more details. Applied toward the Business Core. If not used to satisfy concentration requirement above. Open Electives (22 Credits) Code Title Credits

Subject
MAR
Credits (min)
1
Credits (max)
1
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 343Direct Marketing3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 344Customer Relationship Management
Subject
MAR
Type
course
Edition
2022-2023-undergraduate
Source
catalog.pace.edu
MAR 345Media Planning and Buying3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 346Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand

& MAR 348 Change and Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business

Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 348Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business3

or MAR 445 or Advertising Campaigns

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023-undergraduate
Source
catalog.pace.edu
MAR 349Strategic Digital Marketing3

Select two of the following: 6-8

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 351International Marketing3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 352International Advertising and Promotion
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 356International Marketing Field Study
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 361Retail Management3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023-undergraduate
Source
catalog.pace.edu
MAR 363Special Events Marketing for Arts, Entertainment and Sports3

Select one of the following:

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 364Sports Marketing3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 365Fashion Marketing3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023-undergraduate
Source
catalog.pace.edu
MAR 366Sports Sponsorship3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 368Visual Analytics

Required Concentration Courses B 6 Select any TWO of the following courses:

Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 375Social Media in Marketing3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 394Marketing Internship1-6

or MAR 395 Independent Study in Marketing or MGT 395 Independent Study in Management Total Credits 16-21 finance concentration Code Title Credits

Subject
MAR
Credits (min)
1
Credits (max)
6
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 431New Product Development3

Open Elective 3 Open Elective 3 Open Elective 3 Credits 15

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 445Advertising Campaigns (& Marketing Elective)1

Total Credits 53 See Business Core Requirements (p. 471) for more details. Applied toward the Business Core. Open Electives (22 Credits) Code Title Credits

Subject
MAR
Credits (min)
1
Credits (max)
1
Type
course
Edition
2022-2023-undergraduate
Source
catalog.pace.edu
MAR 499Advanced Marketing Management3

Open Elective 3 Open Elective 3 Open Elective 3 Credits 15 Total Credits 129-130 Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 620Consumer Behavior
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 635Marketing Research3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 640Selling Skills and Managing the 21st Century Sales Team
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 643Interactive and Direct Marketing
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 644Customer Relationship Management3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 645Advertising and Sales Promotion
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 646Social Media and Mobile Marketing Strategies3
Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 648Foundations of Social and Mobile Technologies3

or IS 676 Foundations of Social and Mobile Technologies

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 649Digital Marketing
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 654Marketing of Services
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 657Visual Analytics

or DAT 612 Visual Analytics

Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 658Entrepreneurial Marketing
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 660New Product and Service Planning and Development

Capstone (3 credits)

Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 664Predictive Analytics3

Capstone (3 credits)

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 673Customer Intelligence
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 675Strategic Marketing Planning
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 679Value Creation
Subject
MAR
Type
course
Edition
2022-2023-graduate
Source
catalog.pace.edu
MAR 692QResearch Project3

Specialization Courses (18 credits) Select six (6) courses from the following:

Subject
MAR
Credits (min)
3
Credits (max)
3
Type
course
Edition
2022-2023
Source
catalog.pace.edu
MAR 695Marketing Internship
Subject
MAR
Type
course
Edition
2022-2023
Source
catalog.pace.edu

Source: Pace University's catalog, linked per course · table learning_unit · CourseShelf publish 61