Pace University · Courses
MAR 46 courses with the subject MAR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
Catalogs 3 Programs 165 Checklists 157 Courses 3,666 Policies 107 Agreements 4 Comparability 21 Accreditation 19 Academic calendar 25 Subject ACC 81 AIT 2 AMS 11 ANT 22 ARA 2 ART 105 ARTA 1 BIO 45 BMB 12 BNS 1 BUS 1 CEQ 2 CHE 44 CHI 10 CHP 1 CIS 11 CIT 26 COM 12 COS 43 CRJ 74 CRJA 1 CS 114 CSD 42 CYB 7 DAN 3 DAT 3 DMS 1 DYS 4 ECO 47 ECOM 1 ED 45 EDG 34 EDL 1 EEL 12 EHA 11 ENG 87 ENS 7 ENV 42 EP 3 ESP 10 FALL 2 FIN 58 FOR 30 FRE 18 FSS 35 GLA 4 GLB 5 HCD 1 HINF 5 HIS 322 HSC 20 IEEE 1 INB 8 INT 241 IS 56 IT 11 ITA 20 JPN 39 LAS 9 LAT 10 LAW 16 LAWG 1 LIT 91 LLS 5 MAR 46 MAT 31 MBA 21 MCA 155 MFP 7 MGT 76 MHC 25 MM 5 MUS 4 ND 19 NUR 2 NURS 101 NYC 3 NYU 1 OTH 26 PAA 43 PAAT 39 PACD 35 PAFT 30 PAGE 23 PAMT 28 PAPD 49 PAPE 32 PAS 35 PASM 10 PASP 44 PHI 20 PHIP 1 PHY 6 PJS 17 POL 169 POR 1 PSY 141 PUB 40 RES 11 RUS 4 SCI 9 SE 14 SOC 27 SPA 142 SPE 4 SPP 21 TAX 30 TCH 45 THR 35 TPL 5 TS 3 UNV 1 WS 40 WSA 1 MAR 201 Principles of Marketing 3
Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3 Credits 17
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 221 Advertising Strategy & Creative 3
or MAR 223 Consumer Behavior Required International Marketing Course Select one of the following: 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 222 Marketing Research 3
Foundation Science Course with Lab 3 Area of Knowledge (AOK) and/or Writing Enhanced (WE) 3 Open Elective 1 Credits 16
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 223 Consumer Behavior 3
or MAR 331 or Managerial Marketing
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 331 Managerial Marketing 3
Credits 6
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 332 Selling and Sales Management 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 342 Public Relations 1
Total Credits 53 See Business Core Requirements (p. 471) for more details. Applied toward the Business Core. If not used to satisfy concentration requirement above. Open Electives (22 Credits) Code Title Credits
Subject MAR Credits (min) 1 Credits (max) 1 Type course Edition 2022-2023 Source catalog.pace.edu MAR 343 Direct Marketing 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 344 Customer Relationship Management
Subject MAR Type course Edition 2022-2023-undergraduate Source catalog.pace.edu MAR 345 Media Planning and Buying 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 346 Ad Team I - Brand Engagement Research, Strategy and Marketing Communication to Activate Brand
& MAR 348 Change and Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 348 Ad Team II - The Brand Pitch The Plan and Presentation to Win New Business 3
or MAR 445 or Advertising Campaigns
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023-undergraduate Source catalog.pace.edu MAR 349 Strategic Digital Marketing 3
Select two of the following: 6-8
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 351 International Marketing 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 352 International Advertising and Promotion
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 356 International Marketing Field Study
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 361 Retail Management 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023-undergraduate Source catalog.pace.edu MAR 363 Special Events Marketing for Arts, Entertainment and Sports 3
Select one of the following:
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 364 Sports Marketing 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 365 Fashion Marketing 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023-undergraduate Source catalog.pace.edu MAR 366 Sports Sponsorship 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 368 Visual Analytics
Required Concentration Courses B 6 Select any TWO of the following courses:
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 375 Social Media in Marketing 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 394 Marketing Internship 1-6
or MAR 395 Independent Study in Marketing or MGT 395 Independent Study in Management Total Credits 16-21 finance concentration Code Title Credits
Subject MAR Credits (min) 1 Credits (max) 6 Type course Edition 2022-2023 Source catalog.pace.edu MAR 431 New Product Development 3
Open Elective 3 Open Elective 3 Open Elective 3 Credits 15
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 445 Advertising Campaigns (& Marketing Elective) 1
Total Credits 53 See Business Core Requirements (p. 471) for more details. Applied toward the Business Core. Open Electives (22 Credits) Code Title Credits
Subject MAR Credits (min) 1 Credits (max) 1 Type course Edition 2022-2023-undergraduate Source catalog.pace.edu MAR 499 Advanced Marketing Management 3
Open Elective 3 Open Elective 3 Open Elective 3 Credits 15 Total Credits 129-130 Students transferring ENG 120 with 3 credits will need to take an additional one (1) Liberal Arts and Science Elective Credit.
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 620 Consumer Behavior
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 635 Marketing Research 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 640 Selling Skills and Managing the 21st Century Sales Team
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 643 Interactive and Direct Marketing
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 644 Customer Relationship Management 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 645 Advertising and Sales Promotion
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 646 Social Media and Mobile Marketing Strategies 3
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 648 Foundations of Social and Mobile Technologies 3
or IS 676 Foundations of Social and Mobile Technologies
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 649 Digital Marketing
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 654 Marketing of Services
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 657 Visual Analytics
or DAT 612 Visual Analytics
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 658 Entrepreneurial Marketing
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 660 New Product and Service Planning and Development
Capstone (3 credits)
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 664 Predictive Analytics 3
Capstone (3 credits)
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 673 Customer Intelligence
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu MAR 675 Strategic Marketing Planning
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 679 Value Creation
Subject MAR Type course Edition 2022-2023-graduate Source catalog.pace.edu MAR 692Q Research Project 3
Specialization Courses (18 credits) Select six (6) courses from the following:
Subject MAR Credits (min) 3 Credits (max) 3 Type course Edition 2022-2023 Source catalog.pace.edu MAR 695 Marketing Internship
Subject MAR Type course Edition 2022-2023 Source catalog.pace.edu Source: Pace University's catalog, linked per course · table learning_unit · CourseShelf publish 61