Weill Medical College of Cornell University · Courses
eCornell JCB
92 courses with the subject eCornell JCB, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
eCornell JCB404Effective Process Management in Healthcare0
What is process thinking? How can it help you improve your healthcare organization? In this course, you'll explore the concept of process thinking and access several reusable tools to help you develop and improve processes at your organization. You'll examine how to spot what's wrong in a process and determine solutions to those problems.
eCornell JCB406Quality and Process Improvement Metrics and Strategies for Healthcare0
How can you ensure your organization is providing a service that meets the expectations of both patients and guests? Are there ways your organization could improve customer satisfaction while reducing costs? In this course, you'll explore how to measure quality and diagnose what's causing issues with quality in your organization. You'll also explore methods for improving processes while maintaining quality at your organization.
eCornell JCB408Design Consideration for Healthcare Facilities0
Effectively applying environmental psychology principles and theories to the design of health care settings can powerfully enhance the quality of life for residents. Whether you're working as a designer of a new health care facility, an administrator of an existing facility, or within the healthcare field, you can use the research to inform decisions about design choices for the space. This relatively new science addresses not only how human beings perceive their surroundings, but also the ways in which good design can optimize people's interactions with the physical world. In this course, you will explore how to access and analyze design research to evaluate the world around you in order to create environments that support health and wellness.
In this course, you will evaluate your brand and define actions you can take to enhance your brand's performance. You will start by exploring the elements that make some brands great, why some brands garner premium consideration, and, as appropriate, how to improve a brand. You will work to create a great brand purpose and learn how to monitor the market to support the longevity of your brand by analyzing the impact of trends on your brand. You will also assess and strengthen your brand's mission, vision, and values. By the end of this course, you will have a strong vision, mission, a list of values for your brand and strategies to propel your brand forward.
In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with "Z-SWOT", where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.
In this course, you will assess the market to identify opportunities for a brand, determine a strategy to best position the brand, and draft a strategy to achieve the brand's goals. You will then apply this information to a brand of your choice. You will start analyzing the competitive space by identifying the brand attributes most important to your end users. You will use this customer focused analysis to create a positioning map that includes competitive brands. You will then create an opportunity space strategy and a brand positioning strategy to penetrate the market. By the end of this course, you will optimize a brand's position in its brandscape by completing a brand positioning mapping.
Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals. The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.
In this course, you will see that brand activation is much more than clever communications or perfectly placed messages. You will begin developing your skills in brand activation by identifying and analyzing a brand target market and determining consumer insights that will prepare you to create an activation plan. You will then define the brand values, personality, and purpose, and craft a brand positioning statement for your selected brand. These elements help ensure the activation plan aligns with the brand. You will also write key elements of a communication brief to ensure that all messaging and communication pieces align with the brand and with each other. Finally, you will outline a marketing communications approach specific to your brand and your target market that will lend itself to successful brand activation.
In this course, you will determine which data sources and types of data are needed to assess your brand's performance against your brand's objectives and determine where adjustments are needed. You will practice identifying trends and analyzing the potential effect of these trends on the brand. You will use these insights to identify options to adjust your brand plan to help your brand attain its objectives. By the end of this course, you will be able to confidently analyze and assess the health and progress of your brand strategies.
The key to persuasion is knowing your audience, their perspective and needs, and how your solution will benefit them. Through this course, you will understand that the bulk of the persuasion process is spent learning about your audience. Once this is achieved, you use what you've discovered to persuade them toward your way of thinking. While this goes against a natural tendency to think of persuasion as being about you your cause, your beliefs, your mission true persuasion requires you to take your needs out of the equation. By focusing on your audience's needs, you will more solidly persuade them and, ultimately, everyone will benefit.
In this course, you will explore your organization's current data privacy approach and assess how vulnerable your customers' personal identification data is to data breaches. First, you will explore various categories of data breaches, both intentional and unintentional. You will then determine the privacy risk for your customer data by classifying each data element's identifiability and sensitivity. Next, you will explore the Organization Data Privacy Journey model and assess where your firm is in that journey. By the end of this course, you will have drawn the connection between data privacy and risk through the exploration of customer relationship management and digital advertising use cases.
In this course, you will determine the best defensive strategy for data usage under privacy constraints. You will explore the relationship between transparency and control by conducting an audit of your organization's privacy policy. You will evaluate high-level protection approaches to masking customer data and examine data from a customer acquisition campaign to assess accuracy of the metrics. Finally, you will measure profitability loss from defensive data protection measures.
In this course, you will create the best data protection solution to optimize marketing insights for your organization. There are privacy issues and risks associated with customer data as well as various tactics to reduce the identifiability of individuals, while also maximizing revenue from that customer data. By exploring graphical techniques, you will choose the point at which you can best maximize profitability and customer privacy. This course will guide you through a four-step process that will transform your data. In addition to existing best practices, this course explores a cutting-edge technique that allows you to use synthetic data to maximize a firm's revenue. Defensive Data Strategies is required to be completed prior to starting this course.
Unstructured data is more difficult to protect than data that is structured. In this course, you will examine new and emerging data privacy issues and solutions surrounding unstructured data. This data includes textual data, time series data, and spatial-temporal data (e.g., mapping and location apps). You will also explore Internet of Things (IoT) data, how it can add value to your organization, and the accompanying privacy issues associated with that data. While striving to maximize revenue for your organization and simultaneously respect the privacy of your customers, you will explore the privacy challenges associated with geospatial data and ways to mask your customers' identities. In the final phases of this course, you will consider different strategies for achieving differential privacy to both satisfy your organizational business goals and protect your customers' privacy.
Without a doubt, you've already made major life decisions. Some may have turned out well, while others may have left you feeling disappointment, frustration, or other negative emotions. Chances are that complex decision-making is not over for you yet; your personal and professional lives will likely continue to be full of complex decisions. This course will help you gain more confidence in yourself as a problem-solver as you build your decision-making skills. We'll start by focusing on you: What kind of a decision-maker are you? And what kind do you want to be? You'll explore your decision-making archetype, what that means for how you tend to approach complex problem-solving, and what inherent pitfalls may lie within your default approach. You'll spend time in this course examining your own cognitive biases don't worry; we all have them, and they actually serve some very important purposes to help us navigate through our busy lives. Being aware of these biases is the first step towards changing them, and in this course you'll discover how to apply some remedies when you notice those biases surfacing. Finally, because no decision is made in isolation, you'll have the opportunity to consider yourself as a decision-maker within the context of the people around you. You'll gain strategies that you can use to strengthen your ability to work with others. This course will provide you with many examples of decisions, both big and small, that are impacted by Problem-Solver Profiles. It will also give you a framework by which to distinguish between complex and simple problems and decisions, providing you with a better sense of when not to "sweat the small stuff." This course is designed to build your self-awareness and tools for working with others, ultimately resulting in more confidence the next time you are faced with a complex decision.
eCornell JCB442Framing and Breaking Down Complex Problems0
It can be messy and overwhelming to figure out how to solve complex problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision? Whether you are navigating a career decision or expanding your business, this course will enable you to use the AREA Method decision-making system. AREA, created by Cheryl Strauss Einhorn, is an acronym for Absolute/Relative/Exploration/Exploitation/Analysis. It's a powerful system for making complex decisions with confidence and conviction. You will develop the conceptual awareness and shared nomenclature necessary to apply this innovative approach to your own problem-solving. Note: Enjoy your digital copy of Cheryl Strauss Einhorn's e-book "Problem Solved" (New Jersey: Career Press, 2017), included with this course. While it is not necessary to read the book to successfully complete this course, this book will provide you with detailed case studies and a wealth of resources to assist your problem-solving and decision skill-building. You will continue to have access to the book as a reference after you have completed this course. If you would like to purchase a hard copy of the book, it is available from The Cornell Store or anywhere you buy books.
eCornell JCB443Researching and Analyzing Information to Make Your Decision0
This course explores the Relative, Exploration, Exploitation, and Analysis phases of AREA and provides guided processes for applying each phase to a complex decision. Using your work from the Absolute phase, you'll now research sources related to your decision to put it into a broader context. Next, you will conduct interviews in the Exploration phase. In Exploitation, you will confront your assumptions and judgments with evidence. Finally, in the Analysis phase, you will determine what your data can and can't tell you and consider how your decision might go awry or fail so that you may better ensure your decision success. Note: Enjoy your digital copy of Cheryl Strauss Einhorn's e-book "Problem Solved" (New Jersey: Career Press, 2017), included with this course. While it is not necessary to read the book to successfully complete this course, this book will provide you with detailed case studies and a wealth of resources to assist your problem-solving and decision skill-building. You will continue to have access to the book as a reference after you have completed this course. If you would like to purchase a hard copy of the book, it is available from The Cornell Store or anywhere you buy books. The following course is required to be completed before taking this course:JCB442: Framing and Breaking Down Complex Problems
As someone with experience using the AREA Method, you already know it as a powerful step-by-step system to make smarter, better decisions. In this advanced course, you will continue to develop your skills as you go beyond using AREA to solve thorny problems to using it as an operating system for your daily life. Now that you've mastered the steps of AREA, you'll take a more holistic approach and begin using AREA as an operating system. As with any skill, the more you use AREA, the stronger your ability to move through the world mindfully and with empathy and understanding will become. In this course, you'll explore the 11 common decision myths that hinder both decision-making outcomes and relationships then see how to apply AREA tools to counter these myths. You'll have the opportunity to apply AREA solutions to problems that may arise because of emotions and bias. Finally, you'll build financial literacy as you apply AREA skills to identify the numbers relevant to a significant financial decision in your personal or professional life. You will explore ways to implement AREA through all aspects of your life. You will practice using your AREA toolkit and become more comfortable knowing how to use the methodology. From buying a house to selecting a dating app, AREA offers a way to approach larger life goals with confidence and conviction. The following courses are required to be completed before taking this course:JCB442: Framing and Breaking Down Complex Problems JCB443: Researching and Analyzing Information to Make Your Decision
Investing in stocks is a critical strategy in any financial portfolio, whether personal or professional. Yet how do you know whether a stock is a smart buy or not? You don't until you do the research. If you're able to understand a company, you are well on your way to understanding its stock. In this course, you will practice doing the financial analysis work needed to identify profitable stocks worth investing in. You will examine data in online public sources such as SEC 10K and 10Q reports, earnings releases, press releases, and investor conference materials to score fundamental information about the company and stock you have chosen to study. By evaluating a company's position in the marketplace, you can begin forecasting the performance of its stock. Exploring different valuation techniques, you will practice making a target price to compare whether the stock's current market value is high or low relative to the future predicted value of the stock. Along the way, you will incorporate storytelling into your research to summarize your findings and curate a compelling investment thesis. With this investment thesis to advance your claims, you will curate a stock pitch and communicate your preliminary recommendation of whether to buy, sell, or hold a chosen stock.
Portfolio Management Essentials provides the tools and instruction to manage money like a professional. Students will explore asset classes, sectors, and style and investigate how to balance risks and returns to match their individual circumstances. This course explores the underlying principles of portfolio management and immediately provides opportunities to apply these theories. Drawing on his years of experience as a portfolio manager, Professor Stewart offers a real-world perspective on diversifying a portfolio to meet financial goals. Carefully crafted Excel templates are provided for students to evaluate assets and experiment with various allocations. Completing a hands-on course project with the provided spreadsheets, students will build recognition of optimal methods to successfully manage their investment portfolios.
When given financial information in the workplace, it can be difficult to understand what you are looking at if you aren't familiar with the terminology and purpose of the document. You want to be able to understand the information you have been given and be able to provide insight and input. Using examples from the technology arena, this course will provide you with the fundamental principles and concepts of accounting that will enable you to comprehend the data in front of you and understand its implications. In this course, you will explore the accounting concepts of cash and accrual and the different forms of profit. Additionally, you will analyze financial statements and projections and identify strategies to remain compliant and avoid accounting mistakes. These are common pieces of financial information that most people encounter during their career. At the end of this course, you will be armed with the knowledge to interpret financial information and make informed recommendations.
Working in the technology industry, there are times when you might be asked to review and provide input on certain financial aspects of your business. This may be especially critical when trying to raise capital for R&D or new initiatives. When that time comes, it is important that you are able to comprehend and evaluate the information given to you. By providing you with foundational knowledge about key financial concepts such as capital structure (equity and debt), net present value (NPV), and the different types of investments, this course will allow you to feel confident when reviewing your organization's financial reports. Not only will you feel comfortable, but you will have the basic understanding of these concepts in order to provide input into conversations about raising capital, structuring the ownership of a company, and investing the company's assets to create value.
People are the backbone of every organization. In the tech arena, this is even more so, as research, design, and intellectual property are all people driven. Additionally, you may engage more contractors or temporary staff than other industries. In this course, you will explore practices for recruiting, hiring, and firing employees and subcontractors. You will also define and find ways to influence a culture that will enable you to meet your business objectives. Finally, because the tech space has varying temporary and contract-based employment needs, you will explore the legal issues that may impact your employees and subcontractors.
Working in the tech field, you will undoubtedly encounter sales and your internal sales team on some level. However, if you don't have much experience in the field of sales, it can feel overwhelming. In this course, you will develop a foundation in core sales concepts to enable you to manage an internal sales process. You will be introduced to the key roles within a sales team, the steps in the sales process, what makes a sales lead qualified or disqualified, and how to identify your target customer persona. From there, you will identify the different aspects involved in sales negotiations and best practices for them. How do you manage all of the information for your sales? You will explore Customer Relationship Systems (or CRMs), how they help with your sales process, and how best to select and manage one for your needs. Finally, you will delve into how to compensate your sales team, what the roles and responsibilities of the sales team are, and how to keep them motivated.
In any organization, sales and marketing go hand in hand. Like sales, unless you are well versed in the marketing field, it can feel foreign to you. At some point in your career, you may be asked to provide input for your organization's marketing efforts. While just about anyone can give feedback, knowing the core concepts that go into marketing can help your input be more effective and comprehensive. In this course, you will explore the relationship between an organization's brand and the value of the products it offers. You will examine the product's lifecycle and the importance of market research. You will identify the roles within marketing teams and how these can vary based on the size and age of an organization (startup vs. established). From there, you will dive into identifying your customer base and crafting your marketing message. Once you are ready to go to market with your product, you need to develop your go-to-market strategy and determine how to reach your target customers. When going to market, it is important to consider your product's pricing by exploring the various revenue models and different pricing tactics to identify which models help you reach your product goals. How will you monitor the performance of your product once it is on the market? That is where Key Performance Indicators (or KPIs) come into play. You will explore their importance and how best to use the information gathered from them.
When researching an organization as a whole, one of the aspects to look at is how well the organization is positioned in the competitive environment. How can you participate in the discussions about the company's future trajectory and the objectives of the company? This course will give you the foundational knowledge to be able to meaningfully participate in conversations about an organization's strategy. Using the Porter's Five Forces framework, you will evaluate what happens when a new product enters the market and determine its threat level. Next, you will focus on the specifics of the technology industry and how innovation plays an important part in the strategy a tech company designs. Building from here, you will discover the opportunities that exist for new innovative approaches in your industry and how to capture the value of innovation. Finally, you will discover the aspects of different business models and how many facets of the business play a role into developing the model for your business.
It is important to be aware of and understand the legal components that impact organizations and know when to leverage legal counsel. This is especially true for technology companies related to employees, contractors, corporate inventions, intellectual property, and the different corporate entities and their corresponding governance. In this course, you will evaluate the different methods to protect intellectual property, patents, copyrights, and trademarks. You will also look at the principles of contracts between corporations, employees, subcontractors, and the different legal considerations corporations take into account for their employees. While this deep dive into the legal aspects of employment will not replace your need for legal counsel, it will prepare you for those conversations and make you aware of legal considerations when negotiating with workers. Finally, you will identify the different corporate entities and the corresponding governance that goes with each.
eCornell JCB511Designing Digital and Data-Driven Business Operations0
For a modern business to stay competitive, they must digitize business operations then harness the power of that gathered data. In this foundational course, you will explore the required elements of digital operations by analyzing examples from the manufacturing, service, and retail industries. The key question that you will explore is: How can you improve an organization's capability to be data driven in its operations? You will determine how digitization affects operations and apply a process-based approach for designing digital operations for a case study. By the end of the course, you will have discovered proven ways to gather, evaluate, and utilize data to improve a company's operations and overall performance.
eCornell JCB512Exploring the Fundamentals of Forecasting Demand0
Accurate forecasting or predictive analytics is an essential component of digital and data-driven businesses. The digital transformation of a company will require forecasting variables such as the time duration required to complete a customer order or verification and the total volume of demand expected in the future. Accurate forecasting requires imagination and creativity to complement models, data, and good processes. In this course, you will practice and develop skills in demand forecasting so that you can tackle forecasting tasks in complex time-series data sets that include seasonality and trends as well as causal or regression-based forecasting methods for other types of data sets. The following course is required to be completed before taking this course: Designing Digital and Data-Driven Business Operations
eCornell JCB513Designing Experiments in Retail and Online Businesses0
Market experiments are an important way companies can test new products, examine pricing options, and continue to be industry leaders through innovation. Today, experimentation has become even more important because the use of algorithms and AI in businesses implies that companies can make faster decisions at a fine granularity and vast scale; e.g., by customizing product offerings for each geography or changing prices many times a day. It is not possible for human beings to manage, validate, and improve decision making at such a scale without using experiments. Ultimately, experiments help companies make decisions about what is working, what isn't working, and what could work in the marketplace. In this course, you will explore the types and uses of experiments, design experiments, analyze experiment results, and apply techniques to ensure your firm's experiments produce reliable results. The following courses are required to be completed before taking this course: Designing Digital and Data-Driven Business Operations Exploring the Fundamentals of Forecasting Demand
eCornell JCB514Optimizing Decisions Using Demand Forecasts0
By utilizing data, machine learning, and various regression models, predictive analytics helps companies forecast demand, evaluate the effect of pricing strategies, anticipate customer purchasing decisions, and the like. In essence and as the name suggests predictive analytics helps organizations predict future outcomes. Prescriptive analytics then goes one step further by using these predictive models along with decision rules and desired objective functions to make the best possible dynamic, automated decisions. Some examples include personalized advertising, online recommendation systems, surge pricing, promotional decisions, and stocking and fulfillment choices. In this course, you will examine the foundational elements of prescriptive analytics, including how to use forecasts as input to build models for dynamic and automated decision making. You will then further analyze these concepts to ensure that these decisions align with and contribute positively to business goals and performance objectives. The following courses are required to be completed before taking this course: Designing Digital and Data-Driven Business Operations Exploring the Fundamentals of Forecasting Demand Designing Experiments in Retail and Online Businesses
eCornell JCB515Marketplaces and Emerging Technologies0
Harnessing technologies as they emerge can lead to improvements but only if implemented effectively. Accurate measurements and careful analysis are necessary components of strategic managerial decision making. In this course, you will explore the dimensions of marketplaces and the ways they differ from offering products. You will examine the importance of network externality and the methodology to measure it. With an accurate measurement, you can make decisions about augmenting positive externality and determining an effective pricing strategy. You will also analyze matching supply to demand and make strategic decisions for improvements. Furthermore, you will explore the front-end technologies companies utilize to monitor, gather, and examine customer data, enabling them to enhance business-customer engagement and boost customer fulfillment. The following courses are required to be completed before taking this course: Designing Digital and Data-Driven Business Operations Exploring the Fundamentals of Forecasting Demand Designing Experiments in Retail and Online Businesses Optimizing Decisions Using Demand Forecasts
eCornell JCB516Linking Digital Operations With Financial Performance0
The financial performance metrics of businesses vary based on their industry and strategy. To effectively manage a business, it's important for analytics professionals and leaders to recognize these differences and influence the company's performance accordingly. In this course, you will consider the effects of experimentation, forecasting, and optimization on financial performance. This entails understanding which financial performance metrics are affected by which aspect of operations, computing and interpreting those performance metrics, and building models to develop performance benchmarks. The following courses are required to be completed before taking this course: Designing Digital and Data-Driven Business Operations Exploring the Fundamentals of Forecasting Demand Designing Experiments in Retail and Online Businesses Optimizing Decisions Using Demand Forecasts Marketplaces and Emerging Technologies
eCornell JCB521Family Business Leadership Fundamentals0
Leading family businesses requires unique perspectives and strategies to help you thrive. By gaining insights into the particular challenges that family-owned businesses face, you can prepare yourself and your business for difficulties and reach your goals. In this course, you will analyze how family, business, and ownership overlap to identify where confusion or tension may arise among these groups. You will also create a family diagram and use it to understand more about how patterns emerge across generations. You will then prepare to have a conversation with a family member about the family history to which you are not privy. Finally, you will assess what governance looks like in a family business, drafting recommendations for improvements to governance systems. By the end of the course, you will have fundamental analysis tools specific to the family-business context to support you toward success.
Family businesses are complex systems of personal and professional relationships. In this course, you will assess the emotional and habitual patterns that underwrite your familial and business relationships. Through stories and examples, you will explore the value gained from bringing emotional maturity into interpersonal relationships, both at work and at home. You will explore the qualities and actions expressed by emotionally mature people. With this foundation, you will discuss important skills, such as recognizing the common ways that people avoid accountability, shifting your focus to become more self-responsible and having an honest conversation about a problem before jumping to judgment. You will also examine a relationship triangle from different perspectives and assess your impulse to solve problems when they are brought to you by another person. Finally, you will arrange to have a personal interview with someone in your family with whom you want to develop a deeper relationship then reflect on that experience. By the end of the course, you will better understand emotional maturity and be able to apply new strategies for success in your relationships with others.
eCornell JCB523Stewarding Family Wealth and Values0
Encouraging a shared sense of belonging can help sustain both a family business and the family itself across generations. Families can bolster these efforts by identifying and strengthening areas of shared purpose and values in particular. The more a family can operate collectively and feel like they are contributing to a shared dream, the lighter the burden of stewardship and leadership becomes, thus improving the chance to thrive together. In this course, you will experiment with different ways of incorporating creativity, curiosity, and play into everything from everyday interactions to family council meetings and board meetings. You will consider how your personal values inspire your actions and decisions, exploring how these values can support or undermine family relationships and governance mechanics. You will experiment with different communication methods to find the right fit for you and your family. Using the tools you choose, you will create a personal values statement and a shared values statement with another person or group. Finally, you will develop an action plan to help your family overcome challenges and meet its goals. By the end of the course, you will have experience with strategies to support your business, helping you foster greater connectivity, belonging, and trust in your family system.
eCornell JCB524Implementing Family Governance Systems0
The relationship between family governance and business governance can get complicated in family businesses. The family businesses that operate at an optimal level are typically the most cohesive, enjoy a high degree of trust between members, and are not afraid to tell the truth to one another. How can you build these systems into your business? In this course, you will be introduced to ways to optimize your family business governance. You will analyze your family's mechanisms for holding people accountable, addressing risk, and setting expectations. As you explore boundary setting, you will assess your business's process for addressing risk and boundary management. You will also design an action plan to address misalignment among family values, goals, levels of maturity, and business practices. Finally, you will identify where your board of directors, or another leadership group, could be more effective then create an action plan to move it closer to its ideal state of functioning. By the end of the course, you will have experience with a variety of strategies that will enable you to better support healthy interaction between the family and the business, ultimately setting the business up for success for generations to come.
This course aims to train global hospitality and tourism professionals in using sustainable practices across all areas of the tourism industry. Throughout the course, you will be introduced to innovative, data-driven methods for destination management, delivered by over 20 world-renowned experts in the field. You will begin by identifying the different components that make up the global tourism industry and examine the effects each of these components has on a destination's social, cultural, and environmental well-being. You will then acquire the tools needed to manage your destination sustainably by designing a climate action plan, documenting and accommodating natural capital needs, improving land-use planning, engaging with local communities, and managing public-private partnerships. Ultimately, you will be able to contribute to the economic development of a destination while also protecting its health.
Most organizations, whether for profit or nonprofit, seek to optimize efficiencies and maximize the use of their resources. In operations management, one key responsibility is to regularly assess the processes within the work system to ensure resources are appropriately used and aligned to best achieve the goals of the organization. In this course, you will consider how to analyze an operational process with the purpose of determining its current capacity and potential improvement opportunities. You will start by defining a process graphically then assess the capacities of the resources within it along with the process as a whole. The course culminates with identifying and evaluating different options to improve performance. Along the way, you will create a decision support tool in Microsoft Excel, applying the course concepts to your tangible skills for your work and beyond.
Minimizing wait time is often considered a critical element in maximizing customer satisfaction. Yet managing wait time can be especially difficult in some processes because there can be significant variability in arrival and processing times. A well-designed queueing system can help manage wait time and customer satisfaction, even in situations of high variability. In this course, you will discover how queueing can be managed effectively through the use of various tools. You will have opportunities to explore, develop, and utilize decision support tools as you consider the customer experience beyond wait times. By the end of this course, you will have broader perspectives on customer satisfaction and the tools needed to understand and affect it.
Strong operational performance depends on shrewd inventory management decisions, and there are several individual considerations that go into selecting and implementing an overall plan that will work for an organization. In this course, you will explore two classic models for managing inventory and consider how choosing the appropriate model can vary depending on the goals and needs of the organization. You will apply your understanding of these concepts to build a decision-making tool and apply it to real-world business decisions.
eCornell JCB534Decision Support Models for Operations0
Decision making is an indispensable professional skill for those working in an operations management setting. In this course, you will explore three different tools that aid in the development and implementation of this key skill. You will examine each method and see how each is meant to be used in resolving decision problems related to production, inventory, and risk. By the end of this course, you will have gained applicable skills that support your operations management work across any industry.
The increasing availability and granularity of customer data in the modern age has forced a shift in focus toward customers as the most critical unit of analysis in business strategy. While this makes sense, as customers are the true source of revenue for any business, it requires that a number of additional factors are quantified, managed, and leveraged effectively for that strategic shift to be successful. In this course, you will explore customer lifetime value (CLV) as an objective metric with which customers can be managed more effectively, evaluating the ways in which it can be quantified and improved. You will go from learning what a customer is and performing the calculations necessary to quantify their value from an organization's perspective to determining how the various levers contributing to that value can be managed for a real-world business in the course project. Along the way, you will review some of the challenges and limitations of this approach, finding ways to facilitate the management and allocation of resources such that business success can be achieved.
Evolution of the consumer market is an ongoing and inevitable process, driven to new heights in recent decades by the strategic shift in focus toward customers as the most critical unit of analysis. To spur innovation and growth in this increasingly tumultuous environment, a test-and-learn culture must be fostered to understand customers and harness the power of new ideas. In this course, you will explore testing as a means of adapting to that evolution, analyzing and leveraging data to inform business and marketing decisions. You will go from learning what testing is and how it can be applied at a basic level to designing and conducting tests in RStudio to understand how to target customers. Along the way, you will evaluate the efficacy of a variety of approaches, finding ways to enhance your analytics and communicate results to better inform business decisions. The following courses are required to be completed before taking this course: Leveraging Customers for Growth
Improvements in marketing practices in recent decades have had a significant impact on productivity, driven by the increasing efficiency and relevance of customer data collection. Leveraging that data effectively, however, requires that marketing efforts are directed only toward those who are likely to respond, rather than casting as wide a net as possible. Yet to target the right customers, you have to know who they are, which requires that customer data is leveraged such that relevant behaviors can be identified, differentiated, and understood at a granular level. Only then can the value they provide be classified and segmented, allowing for productive management of customers based on those characteristics. In this course, you will explore RFM (recency, frequency, and monetary value) analysis as a means to classify customer purchase behavior characteristics indicative of a likely response to marketing efforts. You will go from identifying the implicit purpose and value of RFM metrics and workflow to developing and assessing the performance of response models with respect to profitability. Along the way, you will evaluate the pros and cons of RFM analysis in the real world. The following courses are required to be completed before taking this course: Leveraging Customers for Growth A/B Testing and Analytics
The success of any targeting strategy is dependent on the validity of the models used to select customers, which requires that value distinctions are optimized within the constraints of a marketing budget. While there are a variety of methods available to identify and assess likely drivers of customer response, their ability to differentiate and approximate relative influence on purchase behavior can be limited in scope. In this course, you will explore logistic regression as a means to enhance the predictive specificity and granularity of response likelihood, estimating and iterating on logistic models to maximize expected profitability. You will go from identifying and leveraging categorical response data common to real-world business interactions to evaluating the probabilistic relevance of associated predictor variables to optimize customer selection for targeting. Along the way, you will compare the relative efficacy of a variety of approaches in their ability to improve return on investment, recognizing the potential implications of those differences with regard to marketing success. The following courses are required to be completed before taking this course: Leveraging Customers for Growth A/B Testing and Analytics Customer Behavior Segmentation Analysis
eCornell JCB545Driving Growth Through Customer Centricity0
While the centricity of business strategy may ebb and flow with time, the rapid escalation of data availability in recent decades has driven a shift in focus toward customers that is likely permanent. Success in the current environment is increasingly dependent on the strategic and contextual relevance of customer management strategies, both of which depend on a highly granular characterization and utilization of customer value. In this course, you will explore customer centricity from a holistic perspective, reviewing and aligning various strategies to consolidate your approach to customer management. You will go from identifying and contextualizing value derivation as it pertains to customer portfolios to developing and applying a comprehensive framework to efficiently diagnose, predict, and resolve potential obstacles to customer lifetime value for a real-world business in the course project. Along the way, you will review tactics for the acquisition, retention, and development of customers, aligning their deployment with value considerations and predictions to achieve overarching business goals and drive profitable growth. The following courses are required to be completed before taking this course: Leveraging Customers for Growth A/B Testing and Analytics Customer Behavior Segmentation Analysis Predicting Customer Response
Supply chain analytics are everywhere. Consider the similarities between a grocery list and a demand forecast: Before going to the store, you note which groceries you already have in your home. Next, you think about how much of each item you used in the past. Based on this information, you can predict how much of each item you need to purchase. In this micro example, you are acting as a supply chain analyst. As you look at the implications of a larger-scale supply chain analysis, you'll grasp the complexity that organizations face in making accurate demand forecasts. When grocery shopping, if you make mistakes, you can just go on another trip and correct the purchase. In business situations, however, a mistake could mean a significant loss. In this case, you want to make decisions in a scientific and proven way. In this course, you will measure performance based on an existing dataset. You will then determine the best forecasting method based on the given data. Finally, you will expand the application of this data by calculating a forecast for future demand and considering holistic approaches for mitigating risk, applying practical skills to incorporate into your future work with supply chain analytics.
Inventory is everywhere; you can find inventory in your refrigerator, pantry, and on the shelves of grocery stores. Yet there's also more "invisible" inventory in delivery trucks, shipping containers, and distribution centers. Managing inventory along the supply chain can be complicated. For businesses, keeping the right amount of inventory in supply chains is critical for maximizing profit. In this course, you will discover how to determine the optimal inventory level for a supply chain location. First, you will explore the trade-off between inventory and customer service. You will then examine how to assess the cost performance of a single supply chain location and the trade-off between inventory holding and shipping costs. You will also determine the cost performance of a network of supply chain locations. Finally, you will discuss improving the supply chain cost performance by inventory pooling. The following course is required to be completed before taking this course: Forecasting Supply Chain Demand
eCornell JCB553Optimizing Production Capacity Allocation0
For products with a short life cycle including items like fresh food, fashion, and even high-tech products supply chain managers often have to make a one-shot decision for production quantity to meet the demand over the entire selling season, which could vary from a day to a few months. In this course, you will examine how to determine the optimal production quantity for products with a short life cycle, assuming there is no resource capacity constraint. You will then explore how to optimally allocate the production capacity among multiple items when there is a limited resource capacity available. You will also discover how to determine the optimal production sequence if more accurate demand information can be obtained at a later time. Finally, you will discuss how to improve supply chain efficiency through various operations strategies, adding to your toolkit of practical knowledge for your organization and beyond. The following courses are required to be completed before taking this course: Forecasting Supply Chain Demand Optimizing Inventory Management
eCornell JCB554Supply Chain Finance, Coordination, and Sustainability0
Supply chain analytics goes beyond managing the flow of information and products along the supply chain; it's also about managing the cash flow, people, and ecosystem along the supply chain. This approach to management is known as the profit, people, and planet triple bottom line. Supply chain cash flow, or profit, concerns payments and trade financing between supply chain parties. The people element of supply chains concerns managing relationships with your customers and suppliers. Finally, the ecosystem, or planet, element of supply chains concerns the environment where the supply chain operates. You therefore need to be aware of your competition, government regulations, and your supply chain's social and environmental impact in order to properly balance all three and gain a competitive advantage. In this course, you will explore how to measure and improve supply chain cash flow efficiency. You'll also discover design strategies to achieve coordination with your partners and achieve sustainability in the supply chain. The following courses are required to be completed before taking this course: Forecasting Supply Chain Demand Optimizing Inventory Management Optimizing Production Capacity Allocation
Databases are a requirement for virtually all organizations as a way of storing information digitally, with SQL employed as the main programming language to communicate with and manipulate those databases. In this course, you will discover how datasets can be explored and manipulated using SQL. You will go from exploring what SQL is and writing your first query to understanding how to produce categorically targeted summary statistics from a large database. Along the way, you will explore a large dataset, filter and group data based on categorical and conditional preferences, and order that data, thereby yielding valuable insights and exemplifying best practices to bring back to your role.
eCornell JCB562Integrating Data From Multiple Tables0
Many different business applications rely on SQL as a backend process to communicate with and manipulate databases, which provides the information and statistics required for related business operations. In this course, you will practice integrating and analyzing data from multiple tables. You will discover how to fully utilize the structure of relational databases and apply that knowledge to understand how highly complex business questions are answered. Along the way, you will identify how to systematically approach queries using an assortment of new clauses, thereby expanding your problem-solving capacity and ability to deliver varied outputs of your own choosing.
The degree to which business decisions are informed is dependent on the accuracy of related analytics reports, which requires that you assess performance regularly using the latest data. Standardized SQL code is often implemented to ensure that summary reports are up to date for businesses, but this process can be a challenge for teams. Instead, in this course, you will assess how to extract insights from data more efficiently using a variety of new tools. You will work with time-stamped data and explore how large, intricate queries can be simplified and more easily debugged. Along the way, you will discover how to approach queries using conditional logic and temporary tables, empowering you to resolve complex problems efficiently.
In this digital landscape, SQL and relational databases form the backbone of virtually all critical infrastructure in the United States. The organization and security of those databases, however, is dependent on the manner of their construction, which determines how data is accessed and protected. Your team's ability to construct and manage a database effectively is therefore critical. In this course, you will approach database design from a perspective focused on data security and integrity. You will go from learning how to approach general security to understanding how to properly execute modifications so that data integrity is preserved. Along the way, you will discover how to systematically design, build, and manage databases while prioritizing data integrity and security, which will maximize their utility for your organization.
eCornell JCB565Introduction to Scalability and Automation0
To make informed business decisions, modern organizations need data to be effectively integrated, manipulated, and analyzed on a colossal scale. While SQL is a relevant piece of this process, there are a variety of other tools that can be used to make that data actionable. Your ability to manage large datasets effectively may therefore require the incorporation of additional programming languages and platforms to provide specific analytics. In this course, you will examine how to approach large datasets accurately and efficiently with a focus on scalability and automation. You will go from identifying how to efficiently manipulate and analyze large datasets to understanding how SQL relates to the infrastructure underlying all modern web services. Along the way, you will work with more complex joins, discover how to systematically debug, and understand how SQL can be integrated with other programming languages, supporting your skills in this crucial area of digital business operations.
Much of business involves translating data into insights that others can grasp and act on. To do this effectively, you need to excel in the art of presenting data-based insights in a clear, accessible way. In this course, you will build a solid foundation in basic statistical concepts. You will discover how to model unpredictable events and incorporate them into your decision-making processes. You will also interpret the importance of random events. Finally, you will develop effective graphs and learn to model a decision or process, helping you make sound decisions for your teams.
In a business environment, the main objective of gathering information is to harness it for decision making. By integrating data with statistical and probabilistic principles, you can make decisions that have a higher likelihood of yielding desired outcomes for your team and your organization as a whole. In this course, you will develop skills in decision analysis. You will construct a decision tree, a process that also aids in determining the extent of effort required to collect information. In processes like these, some calculations may be carried out manually, while others can be streamlined with the use of spreadsheet software. You will be guided through both types of solutions, enabling you to select the right tool for each task in your future projects. Data Analysis and Probability
When aiming to construct a model, the goal is to strike a balance between accuracy, ease of use, and audience comprehension. Interestingly, numerous phenomena in both the natural and business worlds can be captured using the renowned bell curve. Harnessing the power of the bell curve will set you up for success in your business forecasting efforts. In this course, you'll employ the normal distribution as a new tool to generate more effective forecasts. You will identify cause-and-effect relationships that are relevant to your business decisions. You will also discover how to recognize when the accuracy of this tool falls short of expectations and employ corrective adjustments accordingly. By the end of this course, you will have the necessary skills to apply normal distributions when forecasting for your business. Data Analysis and Probability Decision Analysis
Businesses rely heavily on data to make informed decisions. Yet data collection comes with its own costs. To optimize this process, it is key to assess how much data you truly need to gather to make precise decisions. In this course, you will apply the science of sampling, using data from a sample of a population to draw conclusions about the entire population. You will identify the appropriate sampling method for a particular scenario and business goal. Once you have this data, you will utilize it to predict outcome probabilities with improved accuracy. Finally, you will also explore the reverse process: understanding how much data collection is required from a set accuracy goal. Both these methodologies hold substantial value in business planning and will set you up for a more optimized approach to data collection for your business. Data Analysis and Probability Decision Analysis Continuous Distributions
Basic statistical tools provide a starting point, but when it comes to tackling complex business scenarios, you often need more. Making informed decisions frequently requires the ability to devise and test hypotheses. In this course, you will practice creating and testing hypotheses. You will examine how to construct a hypothesis that is rigorous and testable and test your hypotheses using different types of statistical data. Combining this skillset with your foundations in statistics and probability, you will enhance your understanding of potential outcomes. By the end of this course, you will be equipped with the skills necessary to back up business decisions with solid mathematical justification and foster improved communication about your decisions and with your stakeholders. Data Analysis and Probability Decision Analysis Continuous Distributions Sampling
By integrating several tools and concepts in applied statistics, you are now ready to make even more precise future predictions. The process of fitting these tools into a model that represents your data accurately is known as regression. Despite the term simple regression model, it can prove to be a formidable tool in business decision making. In this course, you will practice working with regression models. You will discover how to construct a linear model of the relationship between two variables. You will also use a simple regression model to calculate statistics of interest for your business question or hypothesis. Finally, you will make predictions about the future behavior of a system based on the regression model. Since a multitude of situations can be accurately explained and predicted using this type of model, this skillset will set you up for success in your future business analysis efforts. Data Analysis and Probability Decision Analysis Continuous Distributions Sampling Hypothesis Testing
A simple regression predicts outcomes based on the correlation between two variables; in the real world, however, most decisions are far more complex, often influenced by numerous factors. Multiple regression allows you to consider these additional factors when making decisions. By building on the foundational techniques, you can create a model that more accurately reflects reality, thus enhancing the confidence in your managerial decisions. In this course, you'll discover how to improve a predictive model by incorporating more variables. You will also use a variety of statistical tools to verify the validity of your model. Additionally, since there might be situations where your system doesn't perfectly fit as you factor in more variables, you will examine how to identify such scenarios and compensate for them when constructing your predictive model. As you introduce multiple regression analysis into your skillset, you will gain a more comprehensive approach to the decision-making process, helping you overcome challenges in your business. Data Analysis and Probability Decision Analysis Continuous Distributions Sampling Hypothesis Testing Simple Regression
eCornell JCB591Key Performance Indicators for Marketing0
In this course, you will explore what marketing entails, the mindset needed for success, and the importance of customer relationships. You will examine the concept of customer lifetime value (CLV) and gain practice calculating CLV and related metrics. You will also be introduced to a marketing framework that provides an approach to product design and marketing to apply in the workplace. Finally, you will apply your knowledge to develop a Go-To-Market Plan, building the skills needed to implement essential marketing concepts.
eCornell JCB592The Customer Journey and Segmentation0
In this course, you will identify the stages of the customer journey and consider the importance of tailoring your promotional and customer support efforts to the needs of customers at each stage. You will also begin to narrow your marketing focus by identifying potential customer segments that represent the best fit for your product. Along the way, you'll calculate what it costs to acquire a customer. You will then apply these skills to further develop a Go-To-Market Plan that describes potential customer segments and their customer journeys. The following course is required to be completed before taking this course: Key Performance Indicators for Marketing
In this course, you will select the most promising customer segments to target and position a product in a way that makes it attractive to potential customers. You'll also use the Importance-Performance Model along with other analytical tools to help you choose a target segment. You will discover how to craft a product positioning statement for a Go-To-Market Plan, applying your knowledge for success. The following courses are required to be completed before taking this course: Key Performance Indicators for Marketing The Customer Journey and Segmentation
Even the best segmentation, targeting, and positioning will be of no use if your team's product isn't well designed and properly tested. In this course, you will consider why products fail and what steps you can take to increase your chances of success. You will explore concept testing and conjoint analysis and apply their results to decisions about product features. You will also be introduced to volumetric forecasting and the process of deciding when a product is ready for launch. Finally, you will craft a concept description of your product, summarize any concept testing, and describe the specific features that you've decided to include in your product, further building on a practical Go-To-Market Plan. The following courses are required to be completed before taking this course: Key Performance Indicators for Marketing The Customer Journey and Segmentation Targeting and Positioning
Your product has been designed and you've decided it's ready for the marketplace. How will you get it into the hands of customers? This course addresses key issues associated with distribution channels, including the role of intermediaries and the type of arrangement you will have with them. You will also explore the pros and cons of online vs. offline distribution, the needs of customers as related to how you market and sell your product, and several ways in which profit margins are affected by channel decisions. To apply these skills, you will help to identify appropriate distribution channels and create a distribution plan for your product as you continue progressing your example Go-To-Market Plan. The following courses are required to be completed before taking this course: Key Performance Indicators for Marketing The Customer Journey and Segmentation Targeting and Positioning Product Design and Testing
Your financial reward from hard work on designing a product and setting up distribution channels comes when customers make a purchase and hand over money. Setting prices that are right for your customers as well as your company is therefore a critical element of your strategy. In this course, you will explore several pricing models and discover what it takes to establish pricing levels that result in sales and enable your company to succeed. Working with your team, you will help to determine an appropriate pricing structure for your product and add a description of it to your group's Go-To-Market Plan. The following courses are required to be completed before taking this course: Key Performance Indicators for Marketing The Customer Journey and Segmentation Targeting and Positioning Product Design and Testing Setting Up Distribution Channels
eCornell JCB597Promotion and Attribution Strategy0
If you build it, they actually might not come you need to promote your product in effective ways. In this course, you will explore various promotional tools that can be used to guide customers along their multi-stage decision journeys. You will also consider methods you can use to measure and analyze the effectiveness of your promotional activities. To gain practical insights into this process, you will craft a promotion plan for your product and add it to your example Go-To-Market Plan, setting your product up for success in the market. The following courses are required to be completed before taking this course: Key Performance Indicators for Marketing The Customer Journey and Segmentation Targeting and Positioning Product Design and Testing Setting Up Distribution Channels Establishing Effective Pricing
eCornell JCB651Introduction to Behavioral Science0
In the last few decades, scientists have unearthed new insights about how the human mind works. Nobel Prize winner Daniel Kahneman popularized the dual-process model of human decision-making, which suggests that our everyday decisions are guided by two systems: a fast and frugal System 1 and a slow and accurate System 2. Yet marketing managers and market researchers have not fully incorporated these powerful insights into their practice. Many of them still rely on traditional research methods, such as focus groups and surveys. In this course, you will explore how marketing managers and market researchers can benefit from adopting the dual-process model of human decision-making. You will examine when traditional research is appropriate and when other strategies, such as reviewing behavioral data and conducting experiments, are better suited to your needs. You will delve into the psychology of how and why consumers make decisions, particularly when it comes to purchasing behaviors.
eCornell JCB652Drivers of Consumer Behavior: Attention, Emotion, Coherence0
To be a customer-centric leader, you should be able to predict how your customers will respond to changes in product, price, or promotions. Yet even seasoned managers struggle with this because human behavior is truly complex. In this course, you will be introduced to a novel framework to predict customer behavior: the AEC framework. Customer behavior is largely driven by three factors: attention (what are your customers focusing on while making the decision?), emotion (what is the emotional response to the information?), and coherence (is the information coherent or incoherent?). You will also examine three counterproductive managerial styles which can derail attempts to make the best use of insights gained from consumer behavior. Introduction to Behavioral Science
eCornell JCB653Using Behavioral Science to Influence Customer Behavior Online0
An online store is a necessity for almost every business. You also want a physical store that attracts customers. Yet even if you offer the same thing online that you sell in a brick-and-mortar store, you need a different approach for your online store. In this course, you will explore two frameworks to help you make the most of your online store. The first framework offers recommendations for bringing more people to your website then turning those visitors into customers. The second framework explores how to use the three key drivers of human behavior attention, emotion, and coherence to improve your online store. By the end of this course, you will have an improved understanding of the behaviors driving the metrics that your teams track to better engage customers online. Introduction to Behavioral Science Drivers of Consumer Behavior: Attention, Emotion, Coherence
As your products move through different product life cycles, you need to tailor your marketing messaging and your strategy. Why does it matter whether your product is the first of its kind in the category or if it's reached the stage of being a "cash cow? In this course, you will assess whether it is always better to be the first one to introduce a new product or idea to the market. Using examples of popular consumer products, you will examine how products diffuse into a market to help you plan your strategy for introducing new products. You will apply insights about consumer behavior tied to the three key drivers to support your predictions of how consumers might adopt your new product. Introduction to Behavioral Science Drivers of Consumer Behavior: Attention, Emotion, Coherence.
you've likely wondered whether your brand connects effectively with your customers. You may also be aware of the power that a brand has to shape what people think about a product or a company. In this course, you will explore strategies for how to use the three key drivers of human behavior attention, coherence, and emotion to shape your brand strategy. You'll then examine how several organizations used these key drivers to shape their brand messaging. You'll also discover how people evaluate brands the same way they evaluate people. Finally, you'll access a toolkit to help you develop a brand strategy. Introduction to Behavioral Science Drivers of Consumer Behavior: Attention, Emotion, Coherence
How do you set a price that will earn you a handsome profit but won't turn customers away? In this course, you will examine how an understanding of consumer behavior can help you set the optimal price for a product. You'll explore four behavioral pricing strategies and have a chance to apply them to your products. You'll also consider several real-world examples of how organizations have successfully employed behavioral pricing strategies. Introduction to Behavioral Science Drivers of Consumer Behavior: Attention, Emotion, Coherence
Organizations are fraught with struggle, often dealing with underperforming employees, disagreements between individuals and departments, unclear chains of responsibility, and general failures to live up to their goals. Fortunately, we all have ready access to a surprising ally to address these challenges: accounting systems. In this course, you will understand the power of accounting to solve a wide range of managerial problems. You will identify the languages of stewardship and governance, examine the principles of moral accounting, refresh your understanding of double-entry bookkeeping, and explore the realities of human nature. Provided deliberation guides will assist you in a step-by-step method to address conflict, redistribute responsibilities, identify problems in governance, and explore causes for unwanted behavior. Finally, you will practice making recommendations for systems to create organizations that are both productive and moral.
All organizations understand the importance of maximizing revenue while minimizing costs. Yet this goal is only possible if you can accurately determine the margin you can expect on all the outputs you produce. If you're maintaining a factory or office that produces varied goods and services, how much of your overhead should be assigned to each output? What if a single process creates multiple products; how can you really determine the accurate cost of each individual output? In this course, you will be introduced to techniques that tease apart these complicated situations and determine how much value each output is truly delivering for your organization. You'll explore real-world case studies, investigate qualitative margin analysis, and perform simple job cost allocations. With the aid of the uniquely crafted spreadsheets and deliberation guides, you'll practice analyzing financial data and creating recommendations that can ultimately improve your organization's margins. The following course is required to be completed before taking this course: Improving Governance
eCornell JCB683Improving Capacity Investment and Consumption0
Capacity is the volume of product or service output that an organization can create. While investing in capacity is expensive, once purchased, using it is often much cheaper than it seems. To figure out when to invest in capacity, how to use it, and when to leave it idle, you need an understanding of cost accounting to look behind the numbers reported on financial statements. In this course, you will analyze investment in capacity both quantitatively and qualitatively. You will determine the profitability of investing in new capacity, using existing capacity to take on incremental work, or leaving it idle. Finally, you will apply a significant advance in cost accounting activity-based costing which will help you work with customers and suppliers to create more value with less capacity. Along the way, you will utilize unique deliberation guides and spreadsheets to determine the best ways to improve both capacity investment and use and bring valuable skills back to your organization. The following courses are required to be completed before taking this course: Improving Governance Improving Margins
eCornell JCB684Improving Coordination and Efficiency0
Every organization seeks to increase efficiency and coordinate activity between individuals and units, but how can you know how your organization is doing on these fronts? What should your efficiency goals be, and how can you tell whether you are meeting them? And what are effective ways to increase cooperation among those who have conflicting interests and priorities? In this course, you will be introduced to various methods that help you understand and improve the efficiency of repetitive processes using both qualitative and quantitative analysis. You'll then examine how to effectively develop a budget and discover how doing so can actually improve coordination within and between units in your organization. Specially designed spreadsheets and deliberation guides will give you hands-on practice with standard costing and budgeting to apply to your organization and beyond. The following courses are required to be completed before taking this course: Improving Governance Improving Margins Improving Capacity Investment and Consumption
eCornell JCB685Improving Direction, Motivation, and Society0
How can you point people in the direction you want them to go? How can you best motivate them to continue in that direction? How can you prevent employees from gaming or tilting the accountability system to their advantage? How can you make sure they do what's right for society, not just for the organization? In this course, you will distill progress toward organizational goals into a Balanced Scorecard and spell out strategies for keeping on track. First, you will explore one of the contentious topics in management: determining compensation. You will then ask the right questions to figure out if people are gaming or tilting the performance measurement system and identify strategies to limit the damage that can cause. Finally, you will evaluate accounting systems under a new assumption that your client isn't a person, organization, or group of investors, but a society and tackle the tricky moral issues raised by social accounting. Overall, by the end of this course, you will have honed valuable skills and perspectives to apply in your organization. The following courses are required to be completed before taking this course: Improving Governance Improving Margins Improving Capacity Investment and Consumption Improving Coordination and Efficiency
eCornell JCB686Accountability in the Fourth Industrial Revolution0
Because of incredible advancements in computing, artificial intelligence, robotics, and communication, we are in the midst of a Fourth Industrial Revolution. What new possibilities do these advancements open up? How can you use them to improve organizational design while ensuring all involved are still held accountable based on a good account of their performance? In this course, you will explore a number of these new advances. First, you will examine gamification, which is the application of game design elements and principles to the workplace with the aim of motivating performance. You will reflect on the possibilities and the perils of this approach to improving performance. Next, you will recognize the challenges of holding bots and artificial intelligence accountable for their actions, choices, and speech, and develop approaches to address these challenges. You will then explore outsourcing and remote and distributed workplaces, as well as the accounting possibilities and challenges they present. By the end of this course, you will have a new awareness of some of the key challenges facing the modern workplace. The following courses are required to be completed before taking this course: Improving Governance Improving Margins Improving Capacity Investment and Consumption Improving Coordination and Efficiency Improving Direction, Motivation, and Society
Artificial intelligence (AI) is no longer a futuristic concept; it s a reality that is transforming our world. This course delves into the true essence of AI, cutting through the hype to reveal its practical applications and real-world value. You'll examine AI's role in creating significant business opportunities and discover how to apply a value-driven framework to identify these opportunities. Through interactive exercises and hands-on data analytics, you'll gain the skills to characterize the business potential of AI products. You'll explore the spectrum of AI technologies, from traditional rule-based systems to cutting-edge neural networks and generative AI. You'll focus on practical applications, identifying not only how to leverage AI's power but also how to address its risks and ethical implications. By the end of this course, you'll be able to distinguish between hype and reality, formulate AI product ideas with actionable value, and effectively utilize AI algorithms in product development to drive impactful results.
Artificial intelligence (AI) has advanced to simulate human intelligence, enabling computers to perform tasks such as understanding natural language, learning from experience, problem solving, and making decisions. This course introduces you to both traditional and modern AI approaches, starting with Good Old-Fashioned AI (GOFAI), which relies on symbolic logic. You'll discover how to teach computers to make predictions and decisions using machine learning techniques, focusing on practical applications that solve real-world problems and creating business value. Through hands-on exercises, you will design and refine machine learning models, including logistic regression and decision trees. You'll develop the skills to build AI systems that can predict outcomes and improve over time. By the end of this course, you will be able to create AI solutions that effectively leverage data to meet specific business objectives. Creating Business Value With AI
In the world of artificial intelligence (AI), data is the lifeblood of effective models. The adage "garbage in, garbage out" highlights the necessity of using high-quality data to train AI systems. This course is designed to equip you with the skills to define data requirements and acquire necessary data through web-scraping techniques. You will discover how to categorize and analyze data for relevance and insights, ensuring its quality through meticulous cleaning and preprocessing. You will examine various aspects of data preparation, including handling missing values, identifying and addressing outliers, and ensuring data consistency. The course also covers the critical issues of data bias, privacy, and ethical considerations, providing strategies to mitigate these challenges. You will explore how to build resilient AI models and understand the influence of data on different features of a business model. By the end of this course, you will be able to leverage data for strategic competitive advantage and create AI models that drive meaningful business outcomes. Creating Business Value With AI. Exploring Good Old-Fashioned AI
eCornell JCB704Expanding AI Power and Value Through Neural Networks0
Good Old-Fashioned AI (GOFAI) is effective for many tasks but has limitations when dealing with complex data patterns. Neural networks (NN), inspired by the human brain, offer a powerful alternative by learning from data patterns and relationships. This course will introduce you to the foundations and architectures of neural networks, enabling you to train, evaluate, and optimize these models to improve performance. You will explore the impact of data volume and model complexity on predictions, ensuring you select the most suitable NN models for various business scenarios. The course also delves into ethical considerations, such as model bias and data privacy, to ensure responsible AI implementation. By examining real-world applications and engaging in hands-on exercises, you will develop practical skills in configuring neural networks and evaluating their performance. This course will equip you with the knowledge to apply these techniques effectively and create an action plan to address ethical concerns, ensuring your AI projects are both effective and responsible. Creating Business Value With AI. Exploring Good Old-Fashioned AI. Leveraging Data for AI Solutions
Generative AI is revolutionizing how we create and innovate, offering new possibilities for product development and user engagement. This course examines the current uses of generative AI and explores future innovations. You will discover how to leverage generative AI to test and refine your value-creation ideas, considering the sociocultural implications of your product concepts. You will step through the process of using generative AI techniques to bring a specific AI product idea to life, with a strong emphasis on ethical considerations such as model bias and data privacy. Through hands-on exercises and real-world examples, you will foster practical skills in crafting business ideas using generative AI. You will determine how to enhance AI-driven user interfaces and experiences, create effective prompting strategies for AI text generation, and develop strategic plans for ethical AI implementation. By the end of this course, you will be equipped to use generative AI to drive innovation and create value in a responsible and impactful way. Creating Business Value With AI. Exploring Good Old-Fashioned AI. Leveraging Data for AI Solutions Expanding AI Power and Value Through Neural Networks
eCornell JCB711Purposeful Leadership in Healthcare0
Authentic leadership is a cornerstone of effective healthcare leadership, yet research shows that both women and men inherently associate leadership with stereotypically masculine traits like aggression, decisiveness, willingness to engage in conflict, and action orientation. This course, led by Professor Elizabeth Mannix, progresses through a transformative journey of authentic leadership development. You will discover how to harness your own unique values, perspectives, and experiences as sources of leadership strength rather than obstacles to overcome. The course challenges conventional leadership models by demonstrating how authenticity creates the trust, credibility, and influence essential for driving meaningful change in complex healthcare environments. You will begin by conducting a deep assessment of both organizational gender dynamics and your own authentic leadership identity, moving beyond surface-level traits to uncover your core leadership essence. The course progresses from self-reflection to practical application, exploring authentic leadership practices and strengthening alignment between beliefs and daily actions. Through guided reflection and purpose-driven exercises, you'll craft a personal leadership purpose statement that serves as a compass for decision making and impact. You'll complete this course with a clearer sense of who you are as a leader and how to lead with intention in today's healthcare environment.
eCornell JCB712Confident Decision Making in Healthcare0
Strategic decision making is a defining skill that elevates exceptional leaders, and every day, healthcare leaders make decisions under pressure - often with limited time and high consequences. This course equips you with practical tools to cut through complexity, focus on what matters most, and make decisions you can stand behind. Professor Sunita Sah will guide you through the nuances of how biases, assumptions, and incomplete information affect judgment and discuss how to counter these challenges using structured decision-making approaches. The course is designed to elevate decision making from reactive problem solving to proactive strategic advantage, pushing the processes to become a source of competitive differentiation and leadership credibility in healthcare organizations. You will move step by step from diagnosing the decision context to taking purposeful action. The course begins by helping you identify hidden traps and biases that often undermine even the most well-intentioned choices, both individually and across teams. You'll then discover how to frame problems with clarity, apply root-cause analysis techniques, and develop robust solutions tailored to complex healthcare environments. Finally, you will master strategies for championing your recommendations, driving implementation, and tracking impact to ensure lasting results. By completing this course, you'll be equipped to make confident, well-supported decisions that strengthen your organization's performance and position you as a trusted leader in healthcare.
eCornell JCB713Negotiation Skills for Healthcare Leaders0
Influencing outcomes and driving collaboration are essential for healthcare professionals navigating today's complex environments. Negotiation skills play a critical role in aligning teams, advocating for resources, and setting clear boundaries, both within organizations and across broader healthcare networks. Under the expert guidance of Professor Sunita Sah, you will move beyond common negotiation myths and develop a results-driven approach rooted in thorough preparation rather than personality. Throughout the course, you will clarify your economic, relational, and reputational objectives, create value across multiple negotiation issues, and manage emotions - yours and others' - in high-stakes situations. You'll progress from mastering effective preparation and contextual assessment to strategically determining when and how to make the first offer. As you advance, you will practice managing complex, multi-issue negotiations, balancing value creation and relationship management within a collaborative, trust-based framework. By completing this course, you'll be equipped with practical negotiation tools and strategies you can immediately apply to achieve stronger outcomes, foster credibility, and maintain lasting professional relationships.
eCornell JCB714Strategic Networking for Healthcare Leaders0
Building strategic networks has become a cornerstone of effective healthcare leadership, directly influencing organizational culture, patient outcomes, and career progression. As the industry faces rapid transformation and increasing complexity, leaders who can intentionally cultivate diverse, high-impact relationships set themselves and their teams apart. Professor Elizabeth Mannix, a renowned expert in organizational behavior, brings unique insights into how networks drive both individual advancement and systemic change, with a special focus on overcoming barriers that often limit women's leadership trajectories. Throughout this course, you will move beyond traditional notions of networking, adopting a purposeful approach that aligns with your leadership goals. You'll analyze your current network to uncover strengths and areas for growth, conduct a targeted audit to identify key relationships, and develop actionable strategies to expand your influence. The curriculum culminates in building a sponsor development plan and assembling your own Board of Advisors, empowering you to secure critical support and guidance. By completing this course, you'll be equipped to strategically grow your network, amplify your leadership impact, and drive meaningful change within your healthcare organization.
eCornell JCB715Resilient Leadership in Healthcare0
Speaking up and challenging entrenched norms in healthcare can feel daunting, yet courageous leadership is more essential than ever in today's complex environment. Rapid changes, persistent inequities, and high-stakes decisions demand leaders who not only advocate for what's right but also inspire others to do the same. Professors Sunita Sah and Elizabeth Mannix bring their renowned expertise to help you confront the emotional and systemic barriers that often stifle honest dialogue, such as the voice-empathy gap and burnout, and show that courage and resilience are skills you can intentionally develop. You will progress from recognizing barriers to taking bold action, starting with strategies for turning discomfort into constructive insight. As you strengthen your emotional intelligence, you'll discover how to manage difficult conversations, offer candid feedback, and cultivate trust - critical skills for building collaborative teams. The program culminates in actionable methods for fostering both personal and organizational resilience, empowering you to create a culture where integrity, psychological safety, and meaningful change flourish in healthcare. With these capabilities, you will confidently lead with courage and resilience, ensuring your voice - as well as the voices of those around you - drive lasting, positive impact in your organization.
