Weill Medical College of Cornell University · Courses
eCornell SHAVR
7 courses with the subject eCornell SHAVR, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
eCornell SHAVR005Global Hospitality Trends and Best Practices: Profit From Change0
An increasingly complex global business environment requires general managers to think strategically to make smarter business decisions. This program offers participants innovative, practical, and profitable solutions for dealing with global trends in order to improve revenue, profit, and customer loyalty. Through presentations, discussions, case studies, and real-life examples, you'll explore the latest practical and fast-paced lessons in the application of strategic thinking to challenges and opportunities facing the hospitality industry. "Best in the business" (and some worst!) case studies and examples will be drawn from businesses worldwide. At the end of this program, you can expect to take away ideas for implementation in your own business. PROGRAM SCHEDULE Session 1:The Big Picture: Explore the key trends affecting hospitality and leverage them into better business practices Wednesday, November 1, 2023: 10am - 1pm (ET) Session 2:Analysis and Application: Identify the most important trends for you and define action steps to test on your organization Wednesday, November 8, 2023: 10am - 1pm (ET) Session 3:Presentations, Discussion, and a Plan of Action (Part I): Present your action plan and discuss actionable business ideas Wednesday, November 15, 2023: 10am - 1pm (ET) Session 4:Presentations, Discussion, and a Plan of Action (Part II): Present your action plan and discuss actionable business ideas Wednesday, November 22, 2023: 10am - 1pm (ET)
eCornell SHAVR007Hospitality Marketing During Uncertain Times0
The hospitality industry has always been dynamic, whether it's the rise of new distribution channels in the digital economy or new lodging products in the sharing economy. But the COVID-19 economy has accelerated transformation in ways that even the most seasoned hospitality leaders could never have foreseen. The changes wrought by the pandemic have strained the hospitality industry but also revealed opportunities for those organizations that are nimble and innovative. This mini-program looks toward a positive future for hospitality and the role marketing will play in creating and communicating value for tomorrow's hospitality consumers. PROGRAM SCHEDULE Session 1: The New Travel Consumer: Changing consumer behaviors and expectations Wednesday, February 2, 2022: 10am - 1pm (ET) Session 2: Innovation in Hospitality to Drive Demand: Explore product and service changes necessitated by COVID-19 Wednesday, February 9, 2022: 10am - 1pm (ET) Session 3: Marketing to the New Travel Consumer: Examine new digital marketing approaches through conversation and virtual experiences Wednesday, February 16, 2022: 10am - 1pm (ET) Session 4: Market Planning for Uncertain Times: Develop a roadmap for hospitality marketing that's adaptable for reopening and recovery stages Wednesday, February 23, 2022: 10am - 1pm (ET)
This program focuses on how to use the tools of finance to evaluate capital investment ideas and sell them to hotels owners and brands. We begin by identifying capital investment opportunities in your property. We then assess the attractiveness of capital investment projects using both simple and sophisticated financial approaches. Finally, we demonstrate ways to use financial analysis to appeal to owners, brands, and other stakeholders. PROGRAM SCHEDULE Session 1:Uncovering the Value in Capital Investments Wednesday, March 2, 2022: 10am - 1pm (ET) Session 2:Using Financial Acumen to Sell Your Investment Ideas Wednesday, March 9, 2022: 10am - 1pm (ET) Session 3:Optimizing Recurring Investments Wednesday, March 16, 2022: 10am - 1pm (ET) Session 4:Putting It All Together and Selling Ideas to Stakeholders Wednesday, March 23, 2022: 10am - 1pm (ET)
eCornell SHAVR010Strategic Innovation for Hotel GMs0
Innovation is a hot topic these days, and there is a plethora of information regarding how to transform, change, or revolutionize your hotel. But many hotel GMs find the application of technology and product innovation methodologies just do not apply to services. In this course, you'll learn what it takes to create and execute sustainable, service-based innovation programs. You'll zero in on the role of HR in innovation and examine how to integrate your entire staff into the innovation process. Through interactive case studies and active learning exercises, you'll walk away with a clear path to innovation. PROGRAM SCHEDULE Session 1: What Makes Service-Based Innovation Unique Wednesday, July 6, 2022: 10am - 1pm (ET) Session 2: The Workforce as a Key Element Wednesday, July 13, 2022: 10am - 1pm (ET) Session 3: Value Proposition Design Wednesday, July 20, 2022: 10am - 1pm (ET) Session 4: Business Model Innovation Wednesday, July 27, 2022: 10am - 1pm (ET)
General managers face an array of complex communication challenges. This program provides both seasoned and new GMs with actionable communication strategies they can use at the property level and when communicating to ownership groups. Participants will better understand their own communication style, learn professional storytelling frameworks, polish their presentation skills, and practice giving and receiving constructive feedback. Through interactive lectures and engaging activities, you'll explore how to enhance your leadership presence and communication effectiveness. PROGRAM SCHEDULE Session 1:Improving Your Personal Effectiveness Tuesday, December 5, 2023: 10am - 1pm (ET) Session 2:Presenting Your Ideas With Clarity Thursday, December 7, 2023: 10am - 1pm (ET) Session 3:Preparing Professional Slide Decks and Reports Tuesday, December 12, 2023: 10am - 1pm (ET) Session 4:Giving and Receiving Feedback Successfully Thursday, December 14, 2023: 10am - 1pm (ET)
eCornell SHAVR017Creating F&B Operations to Meet Changing Consumer Interests0
The way consumers interact and engage with food both at home and out in the world is rapidly evolving. Consumers are looking at food as more than just something to eat: It's a way of life, an expression of values and identity, and a means for engaging with larger social and cultural concerns. This course will offer insights into changing consumer food trends across market segments. You'll explore the future of menus and restaurants as well as the ways in which those trends and changes inform how you can meet the needs of your current and future guests.
Every day we see news articles highlighting the power of AI - how should hospitality organizations be leveraging AIs' power to their operations?. This live virtual course provides a deep dive into artificial intelligence and automation. The business of hospitality is increasingly data rich, yet this data comes from a variety of sources which need to be updated on a regular basis - AI can help. With a focus on streamlining tasks, automating data-driven decision making, harnessing the power of AI in daily communications, this course provides an overview of machine learning, AI, and automation, highlighting their key differences as well as their opportunities through use cases. The course will provide an overview into AI, Machine Learning more broadly and the use of automation to streamline tasks and introduce AI into daily decision making.
