KSAWorks
KSAWorks
Knowledge • Skills • Abilities
Mid-Atlantic Christian University · Courses

DMRK

9 courses with the subject DMRK, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.

DMRK 101Introduction to Digital Marketing3

Introduces foundations in digital marketing and provides a survey of the various digital media channels, including email marketing, search marketing, and social media marketing. (This course is offered online through a consortium of accredited colleges and universities. Instruction is provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium are reviewed and approved by Mid-Atlantic Christian University. Students register through and receive academic credit from Mid-Atlantic Christian

Subject
DMRK
Credits (min)
3
Credits (max)
3
Credit unit
hours
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 201Career Navigation & Exploration in

Digital Marketing 3

Subject
DMRK
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 211Going Viral & Growth Hacking3

Introduces key concepts in creating organic growth, including the STEPPS framework, organic and non- paid strategy, market potential, and content strategy. Students who complete this course will have an opportunity to complete certificates from Hubspot - [Content Marketing] & [Search Engine Optimization]. (This course is offered online through a consortium of accredited colleges and universities. Instruction is provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium are reviewed and approved by Mid-Atlantic Christian University. Students register through and receive academic credit from Mid-Atlantic Christian University.)

Subject
DMRK
Credits (min)
3
Credits (max)
3
Credit unit
hours
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 301Social Media Marketing, Brand

Awareness, and Engagement 3

Subject
DMRK
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 311Lifecycle and Email Marketing3

Focuses on frameworks for creating effective email campaigns with consideration to customer lifecycle stage, including techniques for segmentation, personalization, automation, testing, and campaign design. Students who complete this course will have an opportunity to complete a certificate from Hubspot - [Email Marketing]. (This course is offered online through a consortium of accredited colleges and universities. Instruction is provided by faculty employed by partner institutions within the consortium, with technology and administrative support provided by Rize Education. Oversight of courses offered through the consortium are reviewed and approved by Mid-Atlantic Christian University. Students register through and receive academic credit from Mid-Atlantic Christian University.)

Subject
DMRK
Credits (min)
3
Credits (max)
3
Credit unit
hours
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
Prerequisite
DMRK 101 & ENGL 101
DMRK 321Digital Marketing Analytics and

Experimentation 3

Subject
DMRK
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 401Growth Marketing and Multi-channel

Digital Marketing Capstone 3

Subject
DMRK
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 483Digital Marketing Internship

Orientation 1

Subject
DMRK
Type
course
Edition
2026-2027
Source
www.macuniversity.edu
DMRK 484Digital Marketing Internship5
Subject
DMRK
Credits (min)
5
Credits (max)
5
Type
course
Edition
2026-2027
Source
www.macuniversity.edu

Source: Mid-Atlantic Christian University's catalog, linked per course · table learning_unit · CourseShelf publish 61