6 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MKT 155(3 credit hours)
Personal Selling The professional selling process which involves a series of interrelated activities is introduced. Emphasis is placed on planning and delivery of sales presentations. The six selling steps are examined - prospecting, qualifying, presenting, answering objections, closing, and the after-sale service. Students demonstrate effective sales techniques through simulation and role playing. Lecture: 3 credits (45 contact hours). Attributes: Technical Components: LEC: Lecture
Advertising and Promotion The principles of advertising will be introduced to the student. Topics will include economic and social aspects; advertising research; media strategy; consumer behavior; and legal issues in advertising. Lecture: 3 credits (45 contact hours). Pre-requisite: BAS 282/MKT 282. Attributes: Technical Components: LEC: Lecture
Retail Management Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours). Attributes: Technical Components: LEC: Lecture
Buying and Merchandising Decision making strategies are used to solve problems inherent in merchandise selection. Analysis of financial statements and their relationship to buying situations are included, along with cost control and the establishment of sales goals and objectives. Mark-ups, reduction planning, unit cost control, and other computations are emphasized. Lecture: 2 credits (30 contact hours). Laboratory: 1 credit (30 contact hours). Pre-requisite: BAS 291/MKT 291. Attributes: Technical Components: LAB: Laboratory, LEC: Lecture
Consumer Behavior Introduces students to the fundamental concepts and principles of consumer behavior. Examines how these concepts are used by consumers when making purchasing decisions. Lecture: 3.0 credits (45 contact hours). Pre-requisite: BAS 160. Attributes: Technical Components: LEC: Lecture
