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Program checklist · B.S.

Marketing

University of North Carolina at Greensboro · Greensboro, NC

A checklist is the list of requirements to complete this program and receive the award, as the college publishes it in its catalog. It is the same for everyone. It does not say what you have completed; that comes from applying your own record.

Program
Award
B.S.
Credential class
ceterms:BachelorDegree
CIP
52.1401
Catalog edition
2026-27 University Catalog
Checklist type
degree-program
Identifiers
IPEDS UNITID
199148
CourseShelf checklist
CK_199148_017f73a6
CollegeTransfer.Net
Institution Transfer Profile
Source
CourseShelf publish 61

Requirements to complete

Every course or condition the catalog lists, in the catalog's order.

Degree Program Requirements

0 items

    University Requirements

    0 items

      General Education Requirements - Minerva's Academic Curriculum (MAC)

      general education · 0 items

        Bryan School Pre-Admission Courses

        0 items

          Required

          8 items
          1. BUS 115& BUS 215
            Blueprint for Personal Developmentand Blueprint for Professional Development
            Not resolved to a course
            or: BUS 216 Blueprint for Personal and Professional Development
          2. ACC 201
            Financial Accounting 3
            As published: “Financial Accounting”
          3. ACC 202
            Managerial Accounting 3
            As published: “Managerial Accounting”
          4. ECO 201
            Principles of Microeconomics 3
            As published: “Principles of Microeconomics”
          5. ECO 202
            Principles of Macroeconomics 3
            As published: “Principles of Macroeconomics”
          6. ECO 250
            Economic and Business Statistics I 3
            As published: “Economic and Business Statistics I”
          7. ISM 110
            Foundations for Analytics using Spreadsheets 3
            As published: “Foundations for Analytics using Spreadsheets”
          8. ISM 280
            Information Systems for Decision Making 3
            As published: “Information Systems for Decision Making”

          Select one of the following:

          3 items
          1. ENG 101
            Exploring Writing in College Contexts 3
            As published: “Exploring Writing in College Contexts”
          2. ENG 102
            Academic Research and Writing 3
            As published: “Academic Research and Writing”
          3. FMS 115
            Freshman Seminar in Reasoning and Discourse: Written Communication 3
            As published: “Freshman Seminar in Reasoning and Discourse: Written Communication”

          Completion of one of the following:

          13 items
          1. MAT 115
            Algebra for Precalculus 3
            As published: “Algebra for Precalculus”
          2. MAT 118
            Algebra with Business Applications 3
            As published: “Algebra with Business Applications”
          3. MAT 120
            Calculus with Business Applications 3
            As published: “Calculus with Business Applications”
          4. MAT 150
            Precalculus I 3
            As published: “Precalculus I”
          5. MAT 151
            Precalculus II 3
            As published: “Precalculus II”
          6. MAT 190
            Precalculus 4
            As published: “Precalculus”
          7. MAT 183
            Mathematics for the Life Sciences 4
            As published: “Mathematics for the Life Sciences”
          8. MAT 184
            Calculus for the Life Sciences 4
            As published: “Calculus for the Life Sciences”
          9. MAT 191
            Calculus I 3
            As published: “Calculus I”
          10. MAT 292
            Calculus II 3
            As published: “Calculus II”
          11. MAT 293
            Calculus III 3
            As published: “Calculus III”
          12. MAT 196
            Calculus A 4
            As published: “Calculus A”
          13. MAT 296
            Calculus B 4
            As published: “Calculus B”

          Bryan School Common Business Core

          major core · 0 items

            Required

            13 items
            1. BUS 315
              Global and Cultural Development 1
              As published: “Global and Cultural Development”
            2. BUS 415
              Leadership Development 1
              As published: “Leadership Development”
            3. CST 105
              Introduction to Communication Studies 3
              As published: “Introduction to Communication Studies”
            4. ECO 300
              The International Economy 3
              As published: “The International Economy”
            5. FIN 315
              Business Finance I 3
              As published: “Business Finance I”
            6. MGT 301
              Introduction to International Business 3
              As published: “Introduction to International Business”
            7. MGT 312
              Organizational Behavior 3
              As published: “Organizational Behavior”
            8. MGT 330
              The Legal Environment of Business 3
              As published: “The Legal Environment of Business”
            9. MGT 491
              Business Policy and Strategy 3
              As published: “Business Policy and Strategy”
            10. MKT 309
              Principles of Innovation 3
              As published: “Principles of Innovation”
            11. MKT 320
              Principles of Marketing 3
              As published: “Principles of Marketing”
            12. PHI 261
              Ethical Issues in Business 3
              As published: “Ethical Issues in Business”
              or: PHI 262 Ethical Issues in Entrepreneurship
              or: PHI 263 Business Ethics with East Asian Philosophy
            13. SCM 302
              Operations Management 3
              As published: “Operations Management”

            Global Sustainability Elective - One chosen from the list below: *

            electives · 5 items
            1. ECO 100
              Economics of a Global Sustainable Society 3
              As published: “Economics of a Global Sustainable Society”
            2. ENT 130
              Entrepreneurship in a Sustainable Global Environment 3
              As published: “Entrepreneurship in a Sustainable Global Environment”
            3. LLC 120
              Global Crossings: Topics in Images, Media, and Texts 3
              As published: “Global Crossings: Topics in Images, Media, and Texts”
            4. LLC 130
              Global Green: Cultures of Production and/or Consumption 3
              As published: “Global Green: Cultures of Production and/or Consumption”
            5. HTM 200
              Introduction to Sustainable Development 3
              As published: “Introduction to Sustainable Development”

            Major Requirements

            major core · 0 items

              Required

              1 item
              1. MKT 424
                Consumer Behavior 3
                As published: “Consumer Behavior”

              Digital Marketing Concentration Requirements

              concentration · 0 items

                Required

                3 items
                1. MKT 330
                  Digital Marketing 3
                  As published: “Digital Marketing”
                2. MKT 429
                  Advanced Marketing Management 3
                  As published: “Advanced Marketing Management”
                3. MKT 440
                  Digital Marketing Analytics 3
                  As published: “Digital Marketing Analytics”

                Electives

                electives · 0 items

                  Select one from the following:

                  13 items
                  1. MKT 324
                    Professional Selling 3
                    As published: “Professional Selling”
                  2. MKT 326
                    Introduction to Retailing 3
                    As published: “Introduction to Retailing”
                  3. MKT 328
                    Sales Leadership 3
                    As published: “Sales Leadership”
                  4. MKT 403
                    Entrepreneurial Marketing 3
                    As published: “Entrepreneurial Marketing”
                  5. MKT 407
                    Sports Marketing 3
                    As published: “Sports Marketing”
                  6. MKT 421
                    Promotion Management in Esports 3
                    As published: “Promotion Management in Esports”
                  7. MKT 422
                    Fundamentals of Marketing Research 3
                    As published: “Fundamentals of Marketing Research”
                  8. MKT 426
                    International Marketing 3
                    As published: “International Marketing”
                  9. MKT 427
                    Personal Selling Internship 3
                    As published: “Personal Selling Internship *”
                  10. MKT 444
                    Effective Selling 3
                    As published: “Effective Selling”
                  11. MKT 450
                    Marketing Internship 3
                    As published: “Marketing Internship *”
                  12. MKT 493
                    Honors Work 3-6
                    As published: “Honors Work”
                  13. MKT 499
                    Independent Study in Marketing 3
                    As published: “Independent Study in Marketing”

                  Professional Selling Concentration Requirements

                  concentration · 0 items

                    Required

                    3 items
                    1. MKT 324
                      Professional Selling 3
                      As published: “Professional Selling *”
                    2. MKT 328
                      Sales Leadership 3
                      As published: “Sales Leadership *”
                    3. MKT 444
                      Effective Selling 3
                      As published: “Effective Selling”

                    Electives

                    electives · 0 items

                      Select one from the following:

                      13 items
                      1. MKT 326
                        Introduction to Retailing 3
                        As published: “Introduction to Retailing”
                      2. MKT 330
                        Digital Marketing 3
                        As published: “Digital Marketing”
                      3. MKT 403
                        Entrepreneurial Marketing 3
                        As published: “Entrepreneurial Marketing *”
                      4. MKT 407
                        Sports Marketing 3
                        As published: “Sports Marketing”
                      5. MKT 421
                        Promotion Management in Esports 3
                        As published: “Promotion Management in Esports”
                      6. MKT 422
                        Fundamentals of Marketing Research 3
                        As published: “Fundamentals of Marketing Research”
                      7. MKT 426
                        International Marketing 3
                        As published: “International Marketing”
                      8. MKT 427
                        Personal Selling Internship 3
                        As published: “Personal Selling Internship *, **”
                      9. MKT 429
                        Advanced Marketing Management 3
                        As published: “Advanced Marketing Management”
                      10. MKT 440
                        Digital Marketing Analytics 3
                        As published: “Digital Marketing Analytics”
                      11. MKT 450
                        Marketing Internship 3
                        As published: “Marketing Internship **”
                      12. MKT 493
                        Honors Work 3-6
                        As published: “Honors Work”
                      13. MKT 499
                        Independent Study in Marketing 3
                        As published: “Independent Study in Marketing”

                      Sports Business Concentration Requirements

                      concentration · 0 items

                        Required

                        3 items
                        1. MKT 270
                          Introduction to Sports Business 3
                          As published: “Introduction to Sports Business”
                        2. MKT 370
                          Sports Business Development, Partnerships and Licensing 3
                          As published: “Sports Business Development, Partnerships and Licensing”
                        3. MKT 407
                          Sports Marketing 3
                          As published: “Sports Marketing”

                        Electives

                        electives · 0 items

                          Select two from the following:

                          10 items
                          1. MKT 421
                            Promotion Management in Esports 3
                            As published: “Promotion Management in Esports”
                          2. MKT 422
                            Fundamentals of Marketing Research 3
                            As published: “Fundamentals of Marketing Research”
                          3. MKT 426
                            International Marketing 3
                            As published: “International Marketing”
                          4. MKT 429
                            Advanced Marketing Management 3
                            As published: “Advanced Marketing Management”
                          5. MKT 440
                            Digital Marketing Analytics 3
                            As published: “Digital Marketing Analytics”
                          6. MKT 450
                            Marketing Internship 3
                            As published: “Marketing Internship”
                          7. HTM 103
                            Introduction to Esports Management 3
                            As published: “Introduction to Esports Management”
                          8. HTM 332
                            Sustainable Destination and Experience Management 3
                            As published: “Sustainable Destination and Experience Management”
                          9. HTM 427
                            Internship in Hospitality, Tourism and Esports Management 3
                            As published: “Internship in Hospitality, Tourism and Esports Management”
                          10. HTM 433
                            Event Management and Design 3
                            As published: “Event Management and Design”

                          Strategic Marketing Concentration Requirements

                          concentration · 0 items

                            Required

                            3 items
                            1. MKT 422
                              Fundamentals of Marketing Research 3
                              As published: “Fundamentals of Marketing Research”
                            2. MKT 426
                              International Marketing 3
                              As published: “International Marketing”
                            3. MKT 429
                              Advanced Marketing Management 3
                              As published: “Advanced Marketing Management”

                            Electives

                            electives · 0 items

                              Select one from the following:

                              13 items
                              1. MKT 324
                                Professional Selling 3
                                As published: “Professional Selling *”
                              2. MKT 326
                                Introduction to Retailing 3
                                As published: “Introduction to Retailing”
                              3. MKT 328
                                Sales Leadership 3
                                As published: “Sales Leadership *”
                              4. MKT 330
                                Digital Marketing 3
                                As published: “Digital Marketing”
                              5. MKT 403
                                Entrepreneurial Marketing 3
                                As published: “Entrepreneurial Marketing *”
                              6. MKT 407
                                Sports Marketing 3
                                As published: “Sports Marketing”
                              7. MKT 421
                                Promotion Management in Esports 3
                                As published: “Promotion Management in Esports”
                              8. MKT 427
                                Personal Selling Internship 3
                                As published: “Personal Selling Internship *, **”
                              9. MKT 444
                                Effective Selling 3
                                As published: “Effective Selling”
                              10. MKT 440
                                Digital Marketing Analytics 3
                                As published: “Digital Marketing Analytics”
                              11. MKT 450
                                Marketing Internship 3
                                As published: “Marketing Internship **”
                              12. MKT 493
                                Honors Work 3-6
                                As published: “Honors Work”
                              13. MKT 499
                                Independent Study in Marketing 3
                                As published: “Independent Study in Marketing”

                              Requirements

                              0 items

                                Required

                                1 item
                                1. HSS 490
                                  Senior Honors Project 3
                                  As published: “Senior Honors Project”

                                6 credits of Honors coursework in the major

                                major core · 0 items

                                  3 credits of Honors coursework in the major or another area

                                  major core · 0 items
                                    Source. University of North Carolina at Greensboro, catalog 2026-27 University Catalog — https://catalog.uncg.edu/business-economics/marketing-entrepreneurship-hospitality-tourism/marketing-bs/. Captured page pages/0394.html.gz. Assembled from the institution's published catalog as captured; every record names its captured page and source URL. Assembled, not asserted.