22 courses with the subject MKT, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
This course provides a comprehensive overview of the sports industry, exploring its various sectors, key stakeholders, and the business principles that drive success in sports. Students will examine the economic, legal, and social dimensions of sports, as well as current trends and challenges.
Explores the concept of innovation in various contexts, including technology, business and social change. Students will examine the process of innovation, the role of creativity and the impact of innovative practices on society and industries. Students will develop skills to foster innovation and think critically about its implications.
Introduction to marketing with an emphasis on the marketing mix, market segmentation, targeting, and positioning for consumer and business markets in domestic and international economies.
Professional selling provides students with the knowledge and skill sets needed to give them the ability to make effective sales presentations to businesses or consumers, including direct selling. Selling of actual product/service is a required part of this course.
Introductory course in the fundamentals of store organization, management, and merchandising.
Study and practice of selling and sales management techniques from a strategic marketing perspective. Emphasis on the firm profit-maximizing allocation of resources. Through case studies of best practices, students learn strategies to lead and motivate sales teams to achieve exceptional results.
This course explores key strategies across social media, SEO and content marketing. Students learn to create and analyze effective campaigns through hands-on-projects and real-world examples.
This course offers a comprehensive exploration of the sports industry, focusing on business development and licensing strategies. Students will gain a deep understanding of the key principles, practices, and challenges associated with building successful sports brands and generating revenue through licensing partnerships.
Focuses on marketing strategy, planning, and tactics for entrepreneurial firms. Addresses general marketing and selling issues -- including direct selling -- and specific "real world" marketing problems. Student teams will work with on a specific start-up case and develop a marketing plan for that firm.
Sports marketing applies marketing, promotion, and sales tools and techniques to the specific domain of sporting events, sporting activities, and sports related products.
Comprehensive focus on promotion processes and criteria for making promotion and advertising campaign decisions. Emphasis on behavioral and communicative aspects of advertising, personal sales, branding in the context of Esports and other promotional tools from a management decision-making viewpoint.
Conceptual foundation of qualitative and quantitative marketing research, sampling theory, experimental design, and psychological scaling techniques, along with analytic skills using user-friendly data analysis software. Case analysis as well. Student develops application abilities through assignments and a course project.
Psychological and socioeconomic factors affecting consumer motivation, behavior, and buying decisions. Emphasis on current research on, and theory about, behavior of consumers as individuals and as members of socioeconomic groups.
Issues in international marketing are addressed from both theoretical and experiential learning perspectives. A comprehensive team-based project involves the intensive use of the Internet in accessing electronic databases.
Minimum of 100 hours planned work experience in an organization with a personal sales force. Instructor will provide placement or must approve placement in advance.
Advanced analysis and decision-making techniques in marketing. Emphasis on strategic view. Major group project involves working with organizations to develop and present an actual marketing plan.
Students will learn how to conduct research necessary to make informed decisions for an entrepreneurial venture and measure and assess economic development opportunities. No business research experience necessary.
Students are introduced to the marketing analytics process with emphasis on analyzing digital marketing data. Students learn common performance metrics of digital marketing data and the tools to analyze digital data.
Designed to enhance the student's ability to present a product/service in a sales setting and negotiate the sale through an effective and efficient process.
Planned work experience in a marketing firm or the marketing department of a business/organization. Instructor must approve internship in advance.
Honors Work.
Guided readings, research, and individual project work in marketing under direction of the faculty.
Source: University of North Carolina at Greensboro's catalog, linked per course · table learning_unit · CourseShelf publish 61
