University of North Carolina at Greensboro · Courses
MBA
27 courses with the subject MBA, each shown exactly as we captured it from the college's catalog, with every element we hold. Where the wording looks broken, that is our reading of the catalog, not the college's text.
MBA 701Quantitative Analysis 3
Quantitative methods and spreadsheet skills to support management practice and decision making. Topics include statistical hypothesis testing, confidence intervals, regression analysis, optimization modeling, decision analysis and risk analysis.
Introduction to financial and managerial accounting. Topics include financial statements, financial analysis of those statements, cost accounting, and accounting's role in managerial decision-making.
Focuses on microeconomic and macroeconomic factors and business decision making. Topics will be illustrated using a variety of timely real-world problems and managerial applications.
Issues related to the marketing process, major trends and forces that are changing the marketing landscape, marketing information, building and managing brands, marketing strategy and roles of ethics in marketing.
Financial decision-making; time value of money, risk and return, valuation of securities, financial options, cost of capital, capital budgeting, working capital policy, financing decisions.
The course examines design, operation, and control of organizations for gaining and maintaining competitive advantage in the market place. Strategic and tactical issues will be integrated with a systems approach.
Examines the tools and techniques of strategic analysis, the formulation and implementation of competitive and corporate strategy for creating and sustaining competitive advantage.
Students learn to analyze and present data to solve business problems. Topics may include visualization, predictive analysis, data mining, and optimization. Students will use Excel, Tableau, PowerBi or other relevant software.
Introduction to the values associated with ethics and sustainability relative to leadership, from idea formulation through communication within various constituencies across organizational contexts and communication media.
Fundamentals and strategies of developing and managing innovations in organizations, with emphasis on group and individual processes, mindsets, and skills.
Integration of tools and techniques of strategic analysis, formulation and implementation of competitive and corporate strategy. Students engage in professional consulting and/or experiential projects with local organizations.
This course explores theories and applications related to portfolio theory, asset allocation and pricing, stock return predictability and anomalies, fixed income pricing and risk management using derivatives.
MBA 721Financial Statement Analysis and Valuation 3
This course is about value. Emphasis is on equity analysis and valuation for public and private firms, but other types and purpose of valuation are covered.
Survey course intended for those interested in financial services careers and those with interest in general finance. Will cover financial institutions, investment funds, trading markets and financial market regulation.
Defining the purpose of marketing research, selecting a data gathering method, writing a survey/questionnaire, and sampling methods. Using statistics and interpreting the results to make marketing decisions.
Examines brand management strategies, tools and decisions faced by organizations in planning, building and measuring brand equity for long term profitability.
Applying behavioral theories to understand consumer consumption behaviors and the effect of environmental and psychological influences on the consumer decision-making process.
Activities that direct the flow of products to markets in a transnational, transcultural context; transcultural consumer behavior; channel strategy, physical distribution, promotion, and pricing.
This course covers some of the most important tools and techniques in marketing analytics with a focus on digital marketing applications. Topics revolve around three broad areas: owned (e.g. company's website), paid (e.g. online advertising) and earned media (e.g. social media). This course provides the knowledge and analytics techniques for managerial decisions, which have emerged as the critical assets to business professionals and firms. Course will be taught with cases, articles, and related online discussions and also some lectures about the digital marketing and data analytics approaches.
Academic and required work components allow students to gain organizational experience in an area of business. Course supervised by a designated graduate faculty member and an appropriate manager of the approved organization.
Independent study of a business administration topic, not currently covered by courses in the MBA program, under the supervision of a faculty member(s).
Subject
MBA
Type
course
Repeatable
May be repeated for a maximum of 6 hours credit when topic varies.
MBA 744Special Topics in Business Administration 3
Specific course title identified each semester by the topical extension to the basic title: e.g., Special Topics in Business Law; Organizational Theory.
Practices and principles involved in conducting business in a specified country. Lectures and seminars by local academicians and site visitations and lectures by foreign business people.
Focuses on how to manage relationships internal and external to the organization through negotiations (e.g. with suppliers, employees etc) and conflict management.
Focuses on strategic and ethical applications of generative AI in business. Students progress from understanding large language models to developing effective prompts and applying AI tools across finance, entrepreneurship, human resources, marketing, management, and leadership. Emphasis is placed on value creation and responsible implementation through practical skill development.